Plant a Tree Today


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Plant a Tree Today

  1. 1. Plant a Tree Today
  2. 2. Information for Australians <ul><li>Land clearing involves the removal of native vegetation and habitats , including the bulldozing of native bushlands , forests , savannah , woodlands and native grasslands and the draining of natural wetlands for replacement with agriculture , urban and other land uses. As much as 70% of Australia 's native vegetation has been cleared or modified in the past 200 years, most of which has occurred in the last 50 years. </li></ul><ul><li>Prior to European settlement native vegetation covered most of Australia but now only 87% of the country is vegetated by native species. In total 13% of Australia's native vegetation has been lost due to land clearing, with the majority of this being native forests and woodlands. </li></ul>
  3. 3. New Findings for Australia <ul><li>Research from leading scientists at the Australian National University has found that Australia has some of the most carbon-dense forests in the world – with the potential to sequester carbon equivalent to 25% of our current annual emissions over a 100 year time frame. </li></ul><ul><li>The research identifies that Australia has some of the most carbon dense forests on Earth – more dense than those often found in tropical rainforests – and that logging and clearing them has significant climate implications. </li></ul><ul><li>An urgent end to logging of the carbon dense native forests in NSW, Victoria and Tasmania is now needed to ensure they play their crucial role in Australia’s fight against climate change. </li></ul><ul><li>The new Australian publication has pulled together findings from research conducted in Australia and overseas over the past 10 years and developed a new methodology for measuring the ‘carbon carrying capacity’ of Australia’s forests and woodlands. The research has global application at the methodology and policy level, and has shown that our native forests are capable of storing far more carbon than plantations. These ANU research findings should prompt governments to take a fresh and un-biased look at the role protecting and restoring native forests could play in helping Australia make the deep cuts to greenhouse gas emissions needed within the next 10 years. </li></ul>
  4. 4. Protect Natural Forests <ul><li>The largest stocks of carbon are found in the tall wet eucalypt forests of Victoria and Tasmania. These forests support trees up to 80 metres tall and can contain more than 1200 tonnes of carbon per hectare, which is up to 10 times more carbon per hectare than previously realised. </li></ul><ul><li>ANU scientists have calculated that the average amount of carbon stored in unlogged natural eucalypt forests is about 640 tonnes per hectare. According to the leading worldwide climate change scientific body, the Intergovernmental Panel on Climate Change, the average carbon stock in temperate forests is only 217 tonnes of carbon per hectare. </li></ul><ul><li>“ About half of Australia’s forests have been cleared in the last 220 years and the carbon stocks in more than 50 per cent of the remaining unprotected forests have been degraded by land use activities such as logging. </li></ul><ul><li>“ </li></ul>(Photo: Sarah Rees)  
  5. 5. Protect Australian Forest <ul><li>Protecting the carbon in Australia’s and the world’s natural forests is no longer an option – it is a necessity,” Professor Mackey said. “If natural forests continue to be cleared and degraded then the C02 released will significantly increase concentrations of greenhouse gases in the atmosphere. The carbon stored in natural forests is a larger and more reliable stock than the carbon stored in commercially logged forests and plantations.” </li></ul><ul><li>The research from the Fenner School of Environment and Society at ANU found that around 9.3 billion tonnes of carbon can be stored in the 14.5 million hectares of natural eucalypt forests in south-east Australia if they are left undisturbed. The carbon currently stored in these forests is equivalent to “avoided emissions” of 460 million tonnes of CO2 per year for the next 100 years. </li></ul><ul><li>Source </li></ul>
  6. 6. Communication Strategy <ul><li>Plant a Tree Today and Save the Ones we’ve got! </li></ul><ul><li>Small but prominent Adverts + Feature story in Most Sydney Papers and magazines drawing attention to these issues with PATT website address and icon </li></ul><ul><li>Any quality free advertising or community service announcements to be sourced and information summary </li></ul>
  7. 7. Pricing Strategy <ul><li>Will try for free but will pay up to $500 each add and story. </li></ul><ul><li>Costs should be approx $5,000 all up </li></ul><ul><li>Costs for us $1000. </li></ul>
  8. 8. Monitoring/evaluation Strategy <ul><li>W e will use a software that we developed on your website to note the number of hits? </li></ul><ul><li>We will do a survey to find out after 4 weeks of adverts and story to find out how many people on average have heard of PATT. </li></ul><ul><li>We will monitor and make sure only high quality adds and editorials are published </li></ul><ul><li>A report will be sent each week </li></ul>
  9. 9. Summary and Conclusion <ul><li>Australians will know that it is important to save Australian Forests. </li></ul><ul><li>Australians will start to plant more trees </li></ul><ul><li>Australians are more than likely to donate to PATT website </li></ul><ul><li>The campaign should run for a month </li></ul>
  10. 10. Plant a Tree Today and save the ones we Got!