Coworking future? The Cowo presentation at the European Coworking Congress, Bruxelles, 19-20 Nov 2010.

The future of coworking? 7 Cowoideas. (Some of which we’ve seen happen, already). A presentation by Massimo Carraro, founder of the Cowo® network Mattia Sullini, coworking space owner in Florence, Italy @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

In the future, coworking... ...will exist in most companies, giving purpose and meaning to idle spaces. @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

Case study: the 47 coworking spaces by Cowo. Started in February 2009, in less than 2 years Cowo has brought to coworking 47 companies (small and medium-sized, in all ﬁelds of activity) all over Italy. This was done in our spare time, working without budget, and through the web only. We have found that there’s enormous demand for: - loose collaborations - human sharing experiences - sustainable business (where money comes 2nd, and relationship 1st) - purpose-oriented networking Coworking can be the platform for all this, to the great advantage of: - coworking community - startups ecosystem - nomad workers @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

In the future, coworking... ...will be free during major events. @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

Case study: free coworking during Milano Design Week, april 2010. During the world-renowned Milan Design Week of 2010, Cowo has offered free coworking in 2 Milan spaces, to offer the beneﬁts of coworking to journalists, visitors, professionals who came to visit the most sought-after design production of the world. Coworking has supported the kermesse providing: - space - connectivity - networking possibilities Take-out for Cowo: - lots of new prospects - reinforced interest towards coworking - more networking for the existing Cowo community @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

In the future, coworking... ...will serve as marketing platforms for selected products and services, addressing the peculiar (and hardly reachable) nomad workers’ target. @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

Case study: the marketing book distributed through Cowo spaces. The founder of Cowo published a marketing book in early 2010. The ﬁrst presentation was made through +30 coworking spaces throughout the country, providing: - word-of-mouth among the coworking community - connections for future personal presentations - one marketing workshop ...and what about technology and telecommunication products? @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

In the future, coworking... ...will be public and free, in every city. @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

(No case study here, yet). We do know our friends at LaCantine, in Paris, have a participation from the Mairie de Paris. So, why shouldn’t we have a free coworking in every City Hall, in every major airport, in every hospital? Very low investment + high media attention = high return on votes... any politician in the building? @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

In the future, coworking... ...will be paid with talent. @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

As easy as that: As we write this, someone is writing code for Cowo, and will be paid with deskspace. @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

In the future, coworking... ...will be used for communication purposes, such as to liven up an ofﬁce furniture showroom. @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

Case study: Cowo coworkers actually working inside showroom. Some of our coworkers accepted to work in the showroom of Lago ofﬁce furniture, providing to create a live and ‘real’ atmosphere inside the showroom. The event lasted one week and produced: - media attention - meaningful connection with the company, for all coworkers - interesting product feedback by qualiﬁed professionals - free workspace for whoever volunteered @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

In the future, coworking... ...will give birth to online communities which will work as job marketplaces. @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

Case study: the NomadWork social network. People from 20 countries are joining an online community focused on working and coworking. They are free to introduce themselves together with link to their website, news about themselves, professional bios etc. Of course everyone can connect to each other, and network for whatever purpose they like, including marketing themselves. @ Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini lunedì 15 novembre 2010

Thank you for being part of such a great community! coworkingproject.com nomadwork.ning.com @ Massimo Carraro max@monkeybusinessmilano.it Mattia Sullini Bruxelles, 19-20 November 2010, by Massimo Carraro and Mattia Sullini mattia@meta-works.it lunedì 15 novembre 2010

http://coworkingmilano.com	1429
http://coworkingproject.com	629
http://ohmymarketing.wordpress.com	525
http://coworkingeu.wordpress.com	521
http://www.workingspace.es	68
url_unknown	55
http://coworking.ms	30
http://translate.googleusercontent.com	9
http://workingspace.es	8
http://www.aggregatore.pubblicizzaresito.net	6
https://coworkingeu.wordpress.com	4
http://www.netvibes.com	1
http://webcache.googleusercontent.com	1

Coworking future? The Cowo presentation at the European Coworking Congress, Bruxelles, 19-20 Nov 2010.

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