2. In the 19th
…In the 20th, it was
century,
best known as home
Brockton’s
to heavyweight
factories made
champ Rocky
shoes for the
Marciano…
world…
3. …But these days it doesn’t even have a decent source
of local news, information or business services…
4. EIntroducing Shoe City News, a citizen-powered, one-stop-
shopping web and mobile platform for the creation and
sharing of community news and business information and
services.
5. Shoe City News serves two audiences…
…Residents who need
a place to create …and businesses
consume and share that need ways to
community news and reach them
information… affordably, and the
digital savvy to do
so effectively.
6. REVENUE in first year: $50,000
• Advertising: $22,500
• Events: $9,000
• Business services: $18,500
With owner-operator working out of home, startup costs are minimal : $2,000operatoroperator
7. Marketing
Plan: The
Medium Is The
Message
• Process of building business, recruiting supporters is the plan
• Owner/operator attends community functions to talk up platform
• Use social media to get message out
• Seek free media wherever possible, tap other blogs for links
8. Why
Me?
• I know the landscape: I grew up in Brockton, went to Brockton
public schools and still own a house there.
• I already have many valuable contacts in the city
• I have thirty-five years’ experience in the news business, much of it
local, plus new digital skills to apply
• I’m committed to city and to Shoe City News, ready to work hard
and sacrifice to make it work
9. Furthermore…
• Competition: Weak. Regional newspaper with paltry local coverage and little
engagement, one lively website with lots of opinion but no news content
• Research shows need for provider of digital business services and low-cost
advertising opportunities.
• Design: Clean, off-the-shelf WordPress theme to start. Site will feature easy-to-use
tools for contributors and supporters to post and update in real time
10. The last
word…
Shoe City News is set for launch in September 2013…
How can we help make sure you’re aboard?
