There are hundreds of tech tools an author can use to propel sales and build a platform. This presentation looks at three specific tools: Google Alerts (for content), Google Analytics (for tracking), and WPRemote (for your website).

1. Tech Tools for Authors
Nonfiction Authors Association
February 2017

2. Meet The Presenter
Conrad@ConradHallAuthor.com
• 7 Books on Marketing
• 8th Book on Self-Image
Engineering
www.GettingHappyProject.com
www.TheMarketingSpotlight.com

3. 3 Tools For Authors
• Google Alerts
• Google Analytics
• WPRemote

4. Google Alerts

5. What is Google Alerts?
Google Alerts is a content change detection and
notification service, offered by the search engine
company Google. The service sends emails to the user
when it finds new results—such as web pages,
newspaper articles, blogs, or scientific research—that
match the user's search term(s).

6. How Google Alerts works…
• https://google.ca/alerts
• Enter a keyword or phrase you want to monitor
• Use those alerts to find content that becomes the basis
for posts, articles and podcasts

8. Google Analytics

9. What is Google Analytics
• Google Account (Gmail)
– https://www.google.com/gmail/
• Webmaster Tools (a.k.a. Google Search Console)
– https://www.google.com/webmasters/tools/home?hl=en
• Google Analytics
– https://analytics.google.com
• Yoast SEO
– A WordPress Plugin

10. Google Search Console (Webmaster Tools)

11. Google Analytics

12. Yoast SEO – Webmaster Tools

13. Yoast Search Console

14. WP Remote

15. WPRemote Dashboard