About Connie Bensen has provided visionary leadership in social marketing for companies ranging from tech start-ups to Fortune 50. Connie defined the Community Manager role in 2006. Her ongoing mentorship has dubbed her ’the Godmother of Community’. In 2008 her work at a tech start-up pioneered the use cases of social data and insights across business functions. She authored a series of ten white papers on the ROI of Social Media. She presently leads global social strategy at Dell and can be found presenting at social media conferences around the world.