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Marketing <br />Communications <br />Specialist<br />
Content<br />Coordination<br />Specialist<br />
Respondents’ Primary Social Media Objectives<br />Source: 2010 COLLOQUY & DMA Social Media Study<br />
The Search Demand Curve<br />© 2010 Compendium, All Rights Reserved<br />
Blog Reality: What Percentage of Visitors are Brand New?<br />
© 2010 Compendium, All Rights Reserved<br />
“Any page can be the entry page. . . . We have to rethink our approach to site design and user interaction based on the ne...
Old Web<br />
New Web<br />
© 2010 Compendium, All Rights Reserved<br />
Maui on a Budget<br />Maui Travel Tips<br />Hawaii Honeymoon Hotel<br />Hawaii Hotel Honeymoon<br />Hotel in Big Island<br...
© 2010 Compendium, All Rights Reserved<br />
Expedia began<br />Receiving stories<br />from customers<br />within 1 minute<br />of sending email.<br />Customer is take...
The story can be edited, approved, or declined in Compendium’s administrative layer. <br />
The story is published to Expedia’s Organic Landing Page Network.<br />© 2010 Compendium, All Rights Reserved<br />
An email is sent, notifying the customer that their story is publishing. The customer is then encouraged to share the good...
Traffic Spike From First Send<br />
Traffic Following in the ‘Social Share’ Email<br />
Average Click Through Rate of 16%<br />
Traffic Following Reminder Email<br />
Add on Bonus:  Customers also posted on Trip Advisor<br />
Total Campaign Traffic So Far<br />
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Chris Baggott's America Outdoors Presentation on Compendium

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Chris Baggott, Co-Founder and CEO of Compendium, shares his America Outdoors presentation.

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Transcript of "Chris Baggott's America Outdoors Presentation on Compendium"

  1. 1. Marketing <br />Communications <br />Specialist<br />
  2. 2. Content<br />Coordination<br />Specialist<br />
  3. 3. Respondents’ Primary Social Media Objectives<br />Source: 2010 COLLOQUY & DMA Social Media Study<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7. The Search Demand Curve<br />© 2010 Compendium, All Rights Reserved<br />
  8. 8.
  9. 9. Blog Reality: What Percentage of Visitors are Brand New?<br />
  10. 10. © 2010 Compendium, All Rights Reserved<br />
  11. 11. “Any page can be the entry page. . . . We have to rethink our approach to site design and user interaction based on the new world”<br /> —Vanessa Fox<br />
  12. 12. Old Web<br />
  13. 13. New Web<br />
  14. 14.
  15. 15.
  16. 16. © 2010 Compendium, All Rights Reserved<br />
  17. 17. Maui on a Budget<br />Maui Travel Tips<br />Hawaii Honeymoon Hotel<br />Hawaii Hotel Honeymoon<br />Hotel in Big Island<br />Lahaina Cheap Hotels<br />Map Honolulu Hotels<br />Maui Family Resorts<br />Maui Hotel Package<br />Oahu Discount Hotels<br />Oahu Motels<br />Where to Stay in Kauai<br />Cheap Flight Maui<br />Cheap Maui Flight<br />Los Angeles to Maui<br />Maui Airfare Deals<br />Packages to Honolulu<br />Sacramento to Hawaii<br />All Inclusive Hawaiian Vacation Packages<br />Best Maui Vacation<br />Big Island Honeymoon<br />Cheap Hawaiian Packages<br />Cheap Maui Deals<br />Discount Maui Vacation<br />Hawaii Travel Tourism<br />Hawaii Vacation Tour<br />Hawaiian Family Vacation<br />Hawaiian Islands Maui<br />Hawaiian Islands Vacation<br />Honolulu Hawaii Activities<br />Kailua Kona Big Island Hawaii<br />Kauai Golf Deals<br />Maui Golf Packages<br />Maui Package Deals<br />Romantic Hawaii Honeymoon<br />Cheap Hotels Maui Hawaii<br />Cheap Hotels Oahu Hawaii<br />Kona Hawaii Lodging<br />Oahu Hotels And Resorts<br />Airline Tickets to Honolulu<br />Cheapest Flights to Honolulu<br />Direct Flights to Honolulu<br />Flights to Hawaii from California<br />Travel to Kona Hawaii<br />Cheap Cruises to Hawaii<br />Cheap Hawaiian Vacation Packages<br />Discount Hawaiian Vacation<br />Honolulu Travel Tips<br />Last Minute Maui Deals<br />Oahu Specials<br />Vacation Spots in Hawaii<br />Vacations Packages to Hawaii<br />Downtown Honolulu Hotels<br />Family Hotels in Hawaii<br />Hawaii Hotel Suites<br />Maui Hotels Reviews<br />Maui Vacation Resorts<br />Best Flights to Hawaii<br />Cheapest Flights to Maui<br />Flights to Hawaii from Los Angeles<br />Flights to Hawaii from San Francisco<br />Flights to Hawaii from Seattle<br />Honolulu Air Tickets<br />Maui Plane Tickets<br />Sacramento to Maui<br />Activities in Honolulu Hawaii<br />Activities in Maui Hawaii<br />Cheap Maui Packages<br />Hawaii Honeymoon Destinations<br />Hawaii Package Tours<br />Honeymoon Destinations Hawaii<br />Honolulu Vacation Deals<br />Maui Family Activities<br />Maui Island Tours<br />Maui Travel Info<br />Maui Vacations Packages<br />Vacation in Honolulu Hawaii<br />Cheap Motel Hawaii<br />Honolulu All Inclusive Hotels<br />Honolulu Boutique Hotels<br />Maui Honeymoon Resorts<br />Air Ticket to Hawaii<br />Air Travel to Honolulu<br />California to Maui<br />Cheap Hawaiian Airfares<br />Cheap Ticket to Honolulu<br />Discount Maui Airfare<br />Hawaiian Air Tickets<br />Honolulu Airfare Deals<br />Sacramento to Honolulu<br />All Inclusive Hawaiian Honeymoon<br />Cheap Hawaii Travel Packages<br />Hawaii Big Island Honeymoon<br />Hawaii Budget Vacations<br />Hawaii Islands Vacation<br />Hawaii Vacation Activities<br />Honolulu Package Deals<br />Honolulu Tourist Information<br />Honolulu Travel Package<br />Kahana Reef Maui<br />Kauai Honeymoon Package<br />Kauai Travel Packages<br />Accommodations in Kauai<br />Cheapest Honolulu Hotels<br />Kauai Vacation Resorts<br />Kona Hawaii Accommodations<br />Kona Resort Big Island Hawaii<br />Maui Honeymoon Hotel<br />Motel in Hawaii<br />Where to Stay in Oahu<br />Air Flights to Honolulu<br />Direct Flights to Kauai<br />Kauai Airfares<br />Phoenix to Maui<br />Big Island Hawaii Vacation Packages<br />Cheap Maui Activities<br />Cheapest Hawaii Vacations<br />Cruising to Hawaii<br />Hawaii Travel Reviews<br />Hawaii Vacation Reviews<br />Honolulu Hawaii Vacation Packages<br />Kauai Honeymoon Vacation<br />Last Minute Hawaii Vacation Packages<br />Maui Honeymoon Vacations<br />Maui Vacation Guide<br />Oahu Hawaii Honeymoon<br />Romantic Hawaii Vacations<br />Targeting 17,065,560 Monthly Searches<br />Honolulu Package Deals<br />Honolulu Tourist Information<br />Honolulu Travel Package<br />Kahana Reef Maui<br />Kauai Honeymoon Package<br />Kauai Travel Packages<br />Accommodations in Kauai<br />Cheapest Honolulu Hotels<br />Kauai Vacation Resorts<br />Kona Hawaii Accommodations<br />Kona Resort Big Island Hawaii<br />Maui Honeymoon Hotel<br />Motel in Hawaii<br />© 2010 Compendium, All Rights Reserved<br />
  18. 18. © 2010 Compendium, All Rights Reserved<br />
  19. 19. Expedia began<br />Receiving stories<br />from customers<br />within 1 minute<br />of sending email.<br />Customer is taken <br />to a landing page where they can share their story via Compendium’s Web-to-Post form.<br />
  20. 20. The story can be edited, approved, or declined in Compendium’s administrative layer. <br />
  21. 21. The story is published to Expedia’s Organic Landing Page Network.<br />© 2010 Compendium, All Rights Reserved<br />
  22. 22. An email is sent, notifying the customer that their story is publishing. The customer is then encouraged to share the good news on Facebook.<br />
  23. 23.
  24. 24.
  25. 25. Traffic Spike From First Send<br />
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32.
  33. 33. Traffic Following in the ‘Social Share’ Email<br />
  34. 34. Average Click Through Rate of 16%<br />
  35. 35.
  36. 36. Traffic Following Reminder Email<br />
  37. 37.
  38. 38. Add on Bonus: Customers also posted on Trip Advisor<br />
  39. 39. Total Campaign Traffic So Far<br />
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