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Chris Baggott's America Outdoors Presentation on Compendium
 

Chris Baggott's America Outdoors Presentation on Compendium

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Chris Baggott, Co-Founder and CEO of Compendium, shares his America Outdoors presentation.

Chris Baggott, Co-Founder and CEO of Compendium, shares his America Outdoors presentation.

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    Chris Baggott's America Outdoors Presentation on Compendium Chris Baggott's America Outdoors Presentation on Compendium Presentation Transcript

    • Marketing
      Communications
      Specialist
    • Content
      Coordination
      Specialist
    • Respondents’ Primary Social Media Objectives
      Source: 2010 COLLOQUY & DMA Social Media Study
    • The Search Demand Curve
      © 2010 Compendium, All Rights Reserved
    • Blog Reality: What Percentage of Visitors are Brand New?
    • © 2010 Compendium, All Rights Reserved
    • “Any page can be the entry page. . . . We have to rethink our approach to site design and user interaction based on the new world”
      —Vanessa Fox
    • Old Web
    • New Web
    • © 2010 Compendium, All Rights Reserved
    • Maui on a Budget
      Maui Travel Tips
      Hawaii Honeymoon Hotel
      Hawaii Hotel Honeymoon
      Hotel in Big Island
      Lahaina Cheap Hotels
      Map Honolulu Hotels
      Maui Family Resorts
      Maui Hotel Package
      Oahu Discount Hotels
      Oahu Motels
      Where to Stay in Kauai
      Cheap Flight Maui
      Cheap Maui Flight
      Los Angeles to Maui
      Maui Airfare Deals
      Packages to Honolulu
      Sacramento to Hawaii
      All Inclusive Hawaiian Vacation Packages
      Best Maui Vacation
      Big Island Honeymoon
      Cheap Hawaiian Packages
      Cheap Maui Deals
      Discount Maui Vacation
      Hawaii Travel Tourism
      Hawaii Vacation Tour
      Hawaiian Family Vacation
      Hawaiian Islands Maui
      Hawaiian Islands Vacation
      Honolulu Hawaii Activities
      Kailua Kona Big Island Hawaii
      Kauai Golf Deals
      Maui Golf Packages
      Maui Package Deals
      Romantic Hawaii Honeymoon
      Cheap Hotels Maui Hawaii
      Cheap Hotels Oahu Hawaii
      Kona Hawaii Lodging
      Oahu Hotels And Resorts
      Airline Tickets to Honolulu
      Cheapest Flights to Honolulu
      Direct Flights to Honolulu
      Flights to Hawaii from California
      Travel to Kona Hawaii
      Cheap Cruises to Hawaii
      Cheap Hawaiian Vacation Packages
      Discount Hawaiian Vacation
      Honolulu Travel Tips
      Last Minute Maui Deals
      Oahu Specials
      Vacation Spots in Hawaii
      Vacations Packages to Hawaii
      Downtown Honolulu Hotels
      Family Hotels in Hawaii
      Hawaii Hotel Suites
      Maui Hotels Reviews
      Maui Vacation Resorts
      Best Flights to Hawaii
      Cheapest Flights to Maui
      Flights to Hawaii from Los Angeles
      Flights to Hawaii from San Francisco
      Flights to Hawaii from Seattle
      Honolulu Air Tickets
      Maui Plane Tickets
      Sacramento to Maui
      Activities in Honolulu Hawaii
      Activities in Maui Hawaii
      Cheap Maui Packages
      Hawaii Honeymoon Destinations
      Hawaii Package Tours
      Honeymoon Destinations Hawaii
      Honolulu Vacation Deals
      Maui Family Activities
      Maui Island Tours
      Maui Travel Info
      Maui Vacations Packages
      Vacation in Honolulu Hawaii
      Cheap Motel Hawaii
      Honolulu All Inclusive Hotels
      Honolulu Boutique Hotels
      Maui Honeymoon Resorts
      Air Ticket to Hawaii
      Air Travel to Honolulu
      California to Maui
      Cheap Hawaiian Airfares
      Cheap Ticket to Honolulu
      Discount Maui Airfare
      Hawaiian Air Tickets
      Honolulu Airfare Deals
      Sacramento to Honolulu
      All Inclusive Hawaiian Honeymoon
      Cheap Hawaii Travel Packages
      Hawaii Big Island Honeymoon
      Hawaii Budget Vacations
      Hawaii Islands Vacation
      Hawaii Vacation Activities
      Honolulu Package Deals
      Honolulu Tourist Information
      Honolulu Travel Package
      Kahana Reef Maui
      Kauai Honeymoon Package
      Kauai Travel Packages
      Accommodations in Kauai
      Cheapest Honolulu Hotels
      Kauai Vacation Resorts
      Kona Hawaii Accommodations
      Kona Resort Big Island Hawaii
      Maui Honeymoon Hotel
      Motel in Hawaii
      Where to Stay in Oahu
      Air Flights to Honolulu
      Direct Flights to Kauai
      Kauai Airfares
      Phoenix to Maui
      Big Island Hawaii Vacation Packages
      Cheap Maui Activities
      Cheapest Hawaii Vacations
      Cruising to Hawaii
      Hawaii Travel Reviews
      Hawaii Vacation Reviews
      Honolulu Hawaii Vacation Packages
      Kauai Honeymoon Vacation
      Last Minute Hawaii Vacation Packages
      Maui Honeymoon Vacations
      Maui Vacation Guide
      Oahu Hawaii Honeymoon
      Romantic Hawaii Vacations
      Targeting 17,065,560 Monthly Searches
      Honolulu Package Deals
      Honolulu Tourist Information
      Honolulu Travel Package
      Kahana Reef Maui
      Kauai Honeymoon Package
      Kauai Travel Packages
      Accommodations in Kauai
      Cheapest Honolulu Hotels
      Kauai Vacation Resorts
      Kona Hawaii Accommodations
      Kona Resort Big Island Hawaii
      Maui Honeymoon Hotel
      Motel in Hawaii
      © 2010 Compendium, All Rights Reserved
    • © 2010 Compendium, All Rights Reserved
    • Expedia began
      Receiving stories
      from customers
      within 1 minute
      of sending email.
      Customer is taken
      to a landing page where they can share their story via Compendium’s Web-to-Post form.
    • The story can be edited, approved, or declined in Compendium’s administrative layer.
    • The story is published to Expedia’s Organic Landing Page Network.
      © 2010 Compendium, All Rights Reserved
    • An email is sent, notifying the customer that their story is publishing. The customer is then encouraged to share the good news on Facebook.
    • Traffic Spike From First Send
    • Traffic Following in the ‘Social Share’ Email
    • Average Click Through Rate of 16%
    • Traffic Following Reminder Email
    • Add on Bonus: Customers also posted on Trip Advisor
    • Total Campaign Traffic So Far