2. Where is Punalu’u?
● The property is located on 26 acres near
the southern tip (Ka’u) of the Big Island of
Hawai’i
● 10 minutes driving from the famous town
of Naalehu, the area remains one of the
most untouched parts of the state
4. Black Sand
Beach &
Retreat (us)
Ulu Ka’u Farm
& Nahelu Town
South Point
Green Sand Beach
We’re one of the only amenity
centers on the island’s most
popular tourist route
Approximately 2M people pass through
from Southpoint to Volcano National Park
annually. In addition to the nearby town
of Pahla with a local population of 30K
If we estimate that 500K people will stop
by our facilities, there is potential for
$11.5M revenue in just merchandise and
food & beverage
Hawaii
Volcano
National
Park
To Kona
To Hilo
5. Punalu’u Retreat & Cultural Center aims to
help patrons rejuvenate and revert back to
the “old way” of things, before life got
complicated.
Here, visitors will connect to nature and each
other through the Hawaiian values of
sustainability, respect, and Aloha. This is
thoughtfully displayed through everything
from the architecture to our activities.
We value long-lasting connections as
something patrons can bring back to their
home long after they leave.
6. 2 Places, 1 Ohana
Punalu’u is fully integrated in the local community
through 2 places; the farm and the retreat center.
Through our resources in food, water, and land, we
aim to be sustainable and connected in both our
practices and the community around us
7 miles
Ulu Ka’u
Farm
Punaluu
Retreat
Center
7. Community Profiles
Young Professional
Progressive and often travel
alone, but seek community.
They decompress through
conscious traveling that
acknowledges the
environment and culture
around the destination
Example: Remote workers
with disposable income
Families/Groups (Foreign & Local) Local
Living in the area of all age
ranges.They hope to preserve
both culture and nature while
passing on traditions to
younger generations. They are
solidly involved within the
community and often hold
events to strengthen bonds
Looking for group bonding to feel
more centered. They want a variety
of activities (adventure, education,
wellness) for all age ranges while
experiencing the best of what the
island has to offer. They seek an
environment that is entertaining,
safe, and convenient
8. Places to Sleep
We are not a luxury resort. We stay true to our roots of connection
and healing through Hawaiian culture and history. Our
accommodations reflect low footprint living, community, and nature
On the spectrum is camping, glamping, hostel, small cottages, and
residential units
Short-term Stay
Mid-term/Residential
Hostel
Camping
Glamping
Residential Multifamily
Cottages
Residential
Multifamily
10. Hokuloa
Church
Kane’ele’ele
Heiau
Ka’ie’ie
Heiau
Cultural &
Wellness
Houses
Open
Community &
Event Space
Luau
Lawn
A Walk Through Time
We see Punalu’u as being the gateway to Ka’u’s history and culture. We aim to pay homage to Hawaiian culture’s
birthplace through preservation and education. Visitors can glimpse into history through an interactive trail in nature
that marks scared, cultural or historical sites and activities
Common community spaces such as the wellness center or open spaces provides visitors and residents alike the
opportunity to connect with each other. Community entities such as OKK can further the development of cultural events
Black Sand
Beach
Historical Sites
Cultural & Entertainment Space
Market Area
14. Hawiian Retreat
House
Following the practices of hmono, we aim to
restore, preserve, and perpetuate Native
Hawaiian traditions. The retreat house will be
the center of treatment and learning
We will focus on the following:
● Lomilomi: Massage
● Ai Pono: Healthy eating
● Ho’oponopono: treatment of the unseen;
healing in the home, in the family
○ Mo’ohilia: Series of entanglement-
historical trauma
16. Operator- Eva Liu & Company
Eva is the founder/owner of C&A Punalu’u,
LLC/Ka’u Nui LLC, the entities in charge of
Black Sand Beach LLC and Ka’u Valley Farms
She has developed or invested in more than
300K sq meters including residential and
commercial projects
Her sites focus on Hawaii, San Francisco Bay
Area, and China (established in 2003)
19. Getting Around
Shuttles
We will provide shuttles that go
to a variety of different
destinations from the airport to
day trips to attractions
Local Mobility
The retreat should be
completely walkable with
micro mobility options such
as bikes, scooters, or even
golf carts
This is similar to existing
micro mobility efforts in the
island’s biggest urban areas
of Kona and Hilo
Rideshare/Shared Car Rentals
We will partner with local people
and a car rental company to provide
options for guests to book private
rides or rent a car together. Rentals
can range from a few hours to a few
days
The rideshare will create more jobs
for the local community
20. Benchmarks
La Serrana, Salento, Colombia
Caravan Park, Dolomites, Italy
Treebones Resort, Big Sur, CA
Nature oriented with a touch of
luxury has 16 yurts, 2 luxury pods, 1
twig hut, 6 campsites + camping area
Has spa, lodge, pool, studios/stages
Range: $100 (camping)- $645 (pods)
The most modest of the benchmarks,
it focuses on backpackers. There is a
hostel, glamping tents, camping sites
and 2 houses
Has a dining room/kitchen, lobby,
showers/restrooms, firepits
Range: $15 (camping)- $115 (house)
Focuses on luxury, but offering
includes camping from hotel with
apartments, camping/glamping
sites, tree houses, and 1 house
Has spa, lodge, pool, restaurants
Range: $35 (camping)-$900 (house)
22. Punalu’u Retreat will be at a perfect reentry
point by project completion in 2025
We are aligned for success in economy,
market, location, and trends
24. Occupancy RevPAR Change
Occupancy (%)
100
90
80
70
60
50
40
30
20.
2020 2021 2022 2023 2024 2025
RevPAR Change (%)
200
150
100
50
0
-50
-100
-150
U.S. Hotel Recovery
● Hotel occupancy should return to
precovid levels by 2023
● RevPar has decreased by 75% since
2019, will not recover until 2024
● Places with less urban density are
predicted to bounce back first, and gain
additional demands on top of that.
Examples of top successful domestic
cities: Jacksonville, Virginia Beach and
Inland Empire
Sources: CBRE hotels, Kalibri Lab, Q2 2020
25. ADR RevPAR
Pre Covid- Hawaii 2019
300
280
260
240
220
200
0
Hawaii New York City San Francisco
/San Mateo
● Tourism is the largest single source
of private capital for Hawaii’s
economy, with visitors spending
$17.75B in 2019, up 1.4% or $244.4M
from 2018
● The Hawaiian Islands were leading
in ADR and RevPar
● They also ranked 3rd for occupancy
at 81.2%, second was San
Francisco/San Mateo at 82%, and top
highest was New York City at 86.2%
Source: Hawaiian Travel Authority
26. Impact of Covid on Hawaii
Visitor arrivals: 2.7M in 2020, a 74% decrease from
10.4 mil in 2019. However, these visitors stayed
longer with an average length of stay at 27.3 days
compared to 2019 when it was 8.8 days
Hospitality (accom, f&b, art and entertainment, rec):
Hawaii had a 9% unemployment rate, marking a
291% change from December 2019 where almost 60%
of it was hospitality. This was the worst amongst
the US
State general excise tax, an indicator for current
economic activities, decreased by 24.6% during the
second quarter of 2020 compared with the same
quarter in 2019
There was a 9.6% decrease in open businesses due
to closures per the pandemic
Decrease in Visitors
Business Closures
Increase in Unemployment
Decrease in Economy
27. Road to Recovery in Hawaii
Economic Expansion
Hawaii GDP dropped by 42% in
2020, For 2021, DBEDT predicts that
Hawaii’s GDP will increase 2.7%
over the previous year. The
economic expansion path will
continue with a 3.3% increase in
2022, 2.3% in 2023 and 1.8% in 2024
Increase in Visitors
Visitor arrivals will increase to
6.2M in 2021, 8.3M in 2022 and
9.4M in 2023.
Hawaii’s visitor numbers are not
projected to fully return to 2019
numbers until 2025. Visitor
spending will decrease more
during the next few years due to
the decrease in daily spending.
Unemployment Decrease
The state unemployment rate is
now projected to be 10.9% in 2020,
then decrease to 7.2% in 2021, 6.6%
in 2022 and 6.3% in 2023
29. The Big Island is Growing
Increasing Number of Visitors
From 2018 to 2019, there was a 1.7%
increase in visitors to the Big Island,
rising to roughly 1.8M visitors
However, they have been spending
4.5% less money, dropping from $1.8
to $1.7B annually
Increase in Hospitality Demand
In 2019, Hotels on the island of
Hawai‘i reported RevPAR growth to
$205 (+6.6%), with increases in both
ADR to $267 (+3.2%) and occupancy
of 77.1% (+2.5 percentage points)
Steady Population Growth
As of 2019, the 0.7% population
growth is the highest in the state, as
was the nine-year growth of 8.4%.
This is compared to the 0.5%
increase for both Maui and Kauai,
and 0.6% decrease for Honolulu
30. Perfectly located
for transpacific
markets
In 2019, 1.8M (17% of all visitors)
came to the Big Island, out of
10.4M of the state’s total visitors
81% of these visitors came from
the mainland US; Second most
was 14% from Asia
In 2023, a total of 9.4M visitors
are projected to come to Hawaii
32. Opportunities & Competitive Analysis
Hawaiian Sanctuary
Maui Eco
Closest to what we’re aiming for,
this is a nonprofit and retreat
focused on education of Hawaiian
culture through permaculture.
They offer classes and internships
Located 20 miles from Hilo
Range: $99 (hostel)- $125 (suite)
Offers healing options such as
yoga, Shamanic nights, gardening
and even volunteer work. There
are onsite hikes, and a town and
beaches in the area
Hawaii Tourism Board endorsed
Range: $199 (room)-$329 (house)
Birds and Blossoms
Also a nonprofit focused on
preservation of culture.
Some long-term residents
living in RVs etc. Walking
distance to town amenities
Located close to Hilo
$80 per night for a tent
34. Comparable
● $180/night for 2 people
● Off a main road in
proximity to South Point
and Naheelu
● Partial ocean view
35. (C/Gl)amping on the Rise
Nationally and internationally,
travelers prefer staying at a hotel
since everything is taken care of (a
gap we can bridge)
However, alternative forms of
accommodation such as airbnb,
camping, or glamping are set to
rise with trends such as
sustainable, outdoor, unique
experience, comfort/amenities and
growing interest
Even against COVID-19, the influx
of potential new campers has
indicated that camping is resilient
and will only continue to grow
Key points:
● Millennials and Gen X leading: Millennials
currently make up the largest segment of campers
at 41%—up 7 percentage points since 2014—while
Gen X make up 36%
● At the very least, ⅓ of all leisure travelers are
using this as a reentry point to traveling. Even
before the pandemic, 2018-2019, 2.7M new
households started camping. Based on trends
from the past 6 years of reporting, the growth in
annual camping households was expected to
continue in 2020
● RV sales are increasing. This could indicate that
many who were traveling abroad have opted for
“staycations,” or vacationing close to home
37. Our Value Proposition
For peace seekers who want to relax and heal, Punalu’u Retreat &
Cultural Center is a nature and culture oriented hub that offers the true
Hawaiian experience. Unlike other retreats, Punalu’u Retreat is truly
unique in that our mission activates the local community to build upon
a collective vision of culture, community, and sustainability
We believe we can do this because we are the only retreat on the southside of the
island, have direct access to the famous Black Sand Beach with a catchment area
of 2M people and a projected 500K visitors, and will be the cross section of future
tastes and conscious travel trends
