Breaking Down Successful Blog Content


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This presentation outlines how to generate good blog content. It defines who your blog visitors are and the three ways that they find you. The presentation also goes over the key points to have in your blog, as well as what to focus on when writing a good blog post.

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  • Who’s your Audience?
  • Perhaps one of the biggest blogging mistakes companies make is that if they blog it… “they” will come. They being community, avid followers, etc. But the reality is that’s not true at all. In fact in our case 82.39% of all visitors are brand new. And that number continues to soar as we add more blogs and traffic grows. So, when planning your blogging strategy it’s imperative you set it up for the first time visitors and just as you would your main website.
  • Real quick… why do search engines love and return blogs… for all of these reasons. And, as you’ll see as someone leading your blogging strategy these are going to be at the forefront of your success. For instance… are you picking the right keywords for your blogs, are you creating and sustain relevant content. And, are you able to produce that content frquently.
  • Now that we have our blogs set up we have to create content. And, it’s not as hard as it sounds… in fact it’s quite fun for our team and also the company.
  • Here are some various things we do in order to sustain content.
  • Breaking Down Successful Blog Content

    1. 1.
    2. 2. Presented By<br />Meghan Peters<br />Marketing Coordinator<br />Mikey Mioduski<br />Creative Designer<br />Megan Glover<br />Marketing Director<br />Compendium’s<br />Marketing Team<br />
    3. 3. #1 Takeaway<br />
    4. 4. Who are my visitors?<br />82.39% OF ALL BLOG VISITORS ARE BRAND NEW - PROSPECTS<br />
    5. 5. How do they find you?<br /><ul><li>Search
    6. 6. Referral
    7. 7. Direct</li></li></ul><li>How do they find you?<br /><ul><li>Search
    8. 8. Referral
    9. 9. Direct</li></li></ul><li>How do they find you?<br /><ul><li>Search
    10. 10. Referral
    11. 11. Direct</li></li></ul><li>How do they find you?<br /><ul><li>Search
    12. 12. Referral
    13. 13. Direct</li></li></ul><li>Why Search Engines LoveBlogs<br /><ul><li> Titles
    14. 14. Keywords
    15. 15. Recent Content
    16. 16. Frequent Content
    17. 17. Relevance</li></li></ul><li>A blog post MUST be:<br />Skimmable<br />Relevant/Keywords<br />Timely<br />Focused<br />
    18. 18. Where to begin?<br />
    19. 19. Decide what Type of post you want to write.<br />
    20. 20. Series Post<br />
    21. 21. Video<br />
    22. 22. Product/Service <br />
    23. 23. Online Acquisition<br />
    24. 24. Make Lists<br />
    25. 25. Link to Related Industry News<br />
    26. 26. Draft 365 Content Ideas<br />
    27. 27. Who Blogs?<br />
    28. 28. Keeping Momentum<br />WIN Kings Island Tickets<br />Compendium Runs on Dunkin<br />
    29. 29. Sustaining Content Creation<br />Everyone blogs<br />Monthly rewards (and de-wards) for Top Blogger<br /><ul><li>Nifty Gift
    30. 30. Dunce Caps</li></ul>Weekly Incentives:<br /><ul><li>Homemade breakfast
    31. 31. Kings Island Tickets
    32. 32. Pizza Party
    33. 33. Gift Cards</li></li></ul><li>Content / Unique Visit Correlation<br />January - August 2009<br />Unique Traffic<br />
    34. 34. Question and Answer<br />Keep In Touch<br />Twitter: cblogware<br />LinkedIn:<br />Facebook:<br />