10 Secrets to Make Your Postcard Pop with PostcardMania
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10 Secrets to Make Your Postcard Pop with PostcardMania

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Take the guesswork out of direct mail. Start growing your small business to find new customers. Joy Gendusa, owner and CEO of PostcardMania joins us for this not-to-miss Small Business Marketing 101 ...

Take the guesswork out of direct mail. Start growing your small business to find new customers. Joy Gendusa, owner and CEO of PostcardMania joins us for this not-to-miss Small Business Marketing 101 webinar. Joy delivers the 10 elements you need to know for creating the most effective postcard. She also provides copy and design examples, compelling call to actions and what to expect after you mail.

If you’re struggling with ways to stand out and generate buzz, this webinar is for you.

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    10 Secrets to Make Your Postcard Pop with PostcardMania 10 Secrets to Make Your Postcard Pop with PostcardMania Presentation Transcript

    • Then and NowCole Directory •Published in 1947 •“Blue Book” •Crisscross directory of addresses and phone numbersInvaluable information for: •Telemarketers •Debt collectors •Law enforcementToday, web-based lead generation for business
    • Features: • Webinars • Playbook download • Articles • Buddy’s Blog • Resources
    • Marketing: The 4 P’s of the Marketing Mix“The conceiving andpackaging and themoving of a specificproduct into publichands. It means toprepare and take toand place on themarket…”L. Ron Hubbard Policy Letter“Marketing, Promotion andDissemination Defined”
    • Marketing: The 4 P’s of the Marketing Mix“The conceiving andpackaging and themoving of a specificproduct into publichands. It means toprepare and take toand place on themarket…”L. Ron Hubbard Policy Letter“Marketing, Promotion andDissemination Defined”
    • Started with 2500pieces per week…then jumped to 5000pieces per week…now 14 years later125,000 piecesper week!
    • Response Rate versusReturn on Investment (ROI)
    • Do you know the Lifetime Value of a client? Use our online calculator atwww.postcardmania.com/customer-value
    • Lead Generation Lead Capture Follow Up Closing The Sale POSTCARDS PHONECALLS WEBSITE
    • Anyone who seesyour advertisementand has some slightinterest.
    • Television Radio Direct Mail Your Website Google Pay-Per-ClickBillboards Search Engine Rankings Social Media Public Relations Handouts
    • Pinpoint Your Target MarketHousehold Income $250,000+ Female with Children
    • Designing a Marketing Piece
    • Design ads with recipient in mind using benefits. The viewpoint of your target market. What problem does your service solve for them?
    • 10 Elements of anEffective Postcard Design
    • 1. A clear andbold headline.
    • 2. A graphicthat supportsthe message.
    • 3. Color thatPOPS
    • 4. Subheadthat leadsinto text.
    • Benefits, benefits, benefits.Features BenefitsCleaning• Most powerful floor cleaning system • Beautiful, shiny floors in half the time• 24/7 Service • Appointments that fit your schedule• Green Products • Products safe for kids and petsDental• 7 Doctors • More Appointment Times Available• State-of-the-Art Equipment • More Accurate Diagnostic Capabilities• Thorough Cleanings • Strong, Healthy Teeth and GumsInsurance• Great Coverage Available • Protect Your Family & Property• More Office Locations • Faster Response to An Accident• We Handle All Types of Coverage • Truly Convenient with All Your Coverage in One Place
    • 5. Benefits.Benefits.Benefits.
    • No Offer6. The offer.
    • No Offer7. Yourcompanyname andlogo.
    • No Offer8. Call toaction.Call trackingnumbers trackhow many callsyou receive fromyour campaign.
    • No Offer9. Contactinformation.
    • No Offer10. Returnaddress.
    • Questions to Ask BeforeApproving a Marketing Piece• Is the message I want to convey immediately obvious to the reader?• Will this message resonate with my target market?• Am I highlighting the benefits or features of my product/service?• Am I making my prospects an offer they can’t refuse?• Do I have an easy, direct call-to-action with clear contact information?
    • You Promote…Then What Happens?
    • Some People…Call right away
    • Some People…Call right away Glance at it and then throw it away
    • Some People… MOST PEOPLECall right away Glance at it Go to your and then website throw it away
    • Some People… MOST PEOPLECall right away Glance at it Go to your Save it for and then website later throw it away
    • After some time… The ones who went to your website(if your website is good)
    • After a While… After some time… The ones who went Or held on to your to your website card for later(if your website is good)
    • After a While… After some time… The ones who went Or held on to your Start calling you to your website card for later(if your website is good)
    • After a While… After some time… The ones who went Or held on to your Start calling you And emailing you to your website card for later(if your website is good)
    • Direct Mail 2.0Code is added to your website.The code tracks visitors to your sitebased on criteria that you set.(exclude visitors whove already filled outa form or placed an order, for example)These visitors see your banner adwhen they browse any site in theGoogle Network. (millions of websites)
    • Annapolis Christian Academy Remarketing Case StudyResultsIn 13 days, 46 online follow up ad clicks20,444 online ad impressions820 people on the online follow up list.
    • Mailing List: Provided list of 400 people within a specific homedevelopmentMailing Schedule: Mailed to the list of 400 twice, 30 days apartResponse: Several calls, 5 listing appointments, 3 listings contracted, 1 soldhome netting a $7500 commission.”
    • Mailing List: Provided (2,000 business records)Mailing Schedule: Shipped cards to customerResponse: Signed on four new accounts and madeapproximately $8,000 on this $2,000 investment!
    • “One of the essences of PR and promotion is that you have to pound the same message home time and time again.” - L. Ron Hubbard, Policy Letter “Repetition of Message” “A single ad, no matter how compelling, is almost never enough to sell your product.” - Seth Godin “If you dont believe in your product, or if youre notconsistent and regular in the way you promote it, the odds of succeeding go way down.” - Jay Levinson, Author of “Guerilla Marketing”
    • © 2012 PostCardMania, Inc. All Rights Reserved. Quoted material by L. Ron Hubbard: ©1951,1958, 1961, 1965, 1967, 1974, 1975, 1977, 1979, 1984, 1990, 1991, 2001, 2007 L. Ron Hubbard Library.Grateful acknowledgment is made to L. Ron Hubbard Library for permission to reproduce selections from the copyrighted works of L. Ron Hubbard. IA # 12051802