Get Neighbors on the Move

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The housing market has shifted dramatically. How can you reach out to neighbors of your just listed/just solds to convince them that now's the time to sell their home too? Cole Realty Resource is your answer! During this webcast, we'll show you how to use the product to get your message out to these homeowners. And that’s not all.
You’ll also learn how to:
• Farm a neighborhood using our Google Maps Technology
• Target prospects by home value, street, length of residence etc.
• Find potential first time home buyers by targeting renters

At Cole Information, our passion is helping businesses find new customers.

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  • Hello and thanks for joining us for Quick Start to Cole Realty Resource. My name is Lora Ullerich & I’m the digital Media Specialist for Cole Information. House number is 7134 stevens ridge road lincoln NE 68516
  • The housing market across the country has seen a dramatic shift in the last six months—an improving economy and relatively low interest rates are boosting buyer demand. Here’s some new opportunities: Homes are selling for more They’re also selling quicker And the inventory of existing homes is at historically low levels—coupled with the fact that there’s not a lot of new building going on right now. The question becomes
  • Welcome to Cole Realty Resource. You've signed on to a powerful tool that allows users to search for qualified leads in your neighborhood. In less than 30 minutes, we'll show you how to use the neighbor search to target your best prospects for mailing or telemarketing. You can find businesses and consumers close to your Just Listed or Just Sold properties to find new customers with unlimited searches and unlimited downloads. Cole Realty Resource also empowers agents to: • Farm a neighborhood using our Google Mapping App • Target prospects by home value, street, length of residence etc. • Find potential first time home buyers by targeting renters   We'll also have a brief demonstration and some time for Q & A. At Cole Information, our passion is helping businesses find new customers. During today’s presentation, I’m going to show you the highlights and benefits of the program, how easy Cole Lists is to use to target consumers or businesses. If at any time, you have any questions, please type your question into the console to the right of the presentation & we’ll answer those questions.
  • Welcome to Cole Realty Resource. You've signed on to a powerful tool that allows users to search for qualified leads in your neighborhood. In less than 30 minutes, we'll show you how to use the neighbor search to target your best prospects for mailing or telemarketing. You can find businesses and consumers close to your Just Listed or Just Sold properties to find new customers with unlimited searches and unlimited downloads. Cole Realty Resource also empowers agents to: • Farm a neighborhood using our Google Mapping App • Target prospects by home value, street, length of residence etc. • Find potential first time home buyers by targeting renters   We'll also have a brief demonstration and some time for Q & A. At Cole Information, our passion is helping businesses find new customers. During today’s presentation, I’m going to show you the highlights and benefits of the program, how easy Cole Lists is to use to target consumers or businesses. If at any time, you have any questions, please type your question into the console to the right of the presentation & we’ll answer those questions.
  • In addition, we think realtors are most successful when you have support. That’s why we created an online community called Cole Community, where with articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. We invite you to take a look around, check out the site & use it as a resource for your needs.
  • Cole Community features articles, a blog & other content including past webinars we think is interesting & is beneficial to small business owners like yourself. Best of all, it’s FREE! We invite you to take a look around, check out the site & use it as a resource for your needs.
  • The neighbors of your list listed/just solds are a captive audience because Whether you’re aware of it/not you’ve built a relationship with these people Therefore, they’re receptive to your message—they’ve seen you at the open houses, they know you’re working for their neighbor, you’ve in essence, built a relationship with these people They’re also motivated to get an equally good neighbor into their home—an empty house or a bad neighbor who doesn’t keep up their home depreciates the value of the neighborhood itself They too may be looking to make a change—depending on where they’re at in life—either to a larger house or maybe they’re downsizing—you can help.
  • Let’s face it, first impressions are important. You’ve probably made a great first impression by selling their neighbor’s house. And they’re familiar with you because you’ve been in the neighborhood. So you’ve got your foot in the door…but before giving these people a call, it’s vital to do your homework & find out who are these people? What’s their name? How long have they lived in their house? How old are they? What did they purchase their home for? What additional household details can you gleam from them in a few seconds. That’s where Cole Realty Resource Comes in…go into demo. Find out some household details.
  • You can build your list and start calling by loggin gin to the program, typing in the address of your current just listed/just sold & getting the details of the neighbors. Let’s do that now.
  • Okay, so you’ve done your homework & have details on the neighbors—now let’s fine-tune your approach. In order to do that, let’s check your mind-set. Are you going into your telemarketing/direct mail with a defeatist attitude? Or are you positive, treating every call as if it’s your first—so it’s a fresh approach that is service orientated—because after all, you’re providing a service to the neighbors of your just listed/just sold—you’re trying to find the best new neighbor you can find. We work with the Mike Ferry Organization & Mike says, The level of service you offer is in direct correlation to your income. So if you’d like to make more money in real estate, consider your customer service and how you offer to your clients.
  • At this point, you’re also educating the neighbors of the market. Once you’ve established that relationship, you can introduce yourself, let them know (if they don’t already) what you’ve done for their neighbor & because you have already spoken to this person, what you can do for them. Suggested script:
  • At this point, you’re also educating the neighbors of the market. Once you’ve established that relationship, you can introduce yourself, let them know (if they don’t already) what you’ve done for their neighbor & because you have already spoken to this person, what you can do for them. Suggested script:
  • At this point, you’re also educating the neighbors of the market. Once you’ve established that relationship, you can introduce yourself, let them know (if they don’t already) what you’ve done for their neighbor & because you have already spoken to this person, what you can do for them. Suggested script:
  • Once you’ve established that relationship, you can introduce yourself, let them know (if they don’t already) what you’ve done for their neighbor & because you have already spoken to this person, what you can do for them. Suggested script:
  • Once you’ve established that relationship, you can introduce yourself, let them know (if they don’t already) what you’ve done for their neighbor & because you have already spoken to this person, what you can do for them. Suggested script:
  • Now that you have their attention, reach out them on a timely basis with postcards—which continue to be 80% effective and it also keeps you top of mind Telemarketing—follow up from postcard-did you get my postcard, are you interested in buying/selling your home Enewsletters—let me capture your information on industry news, home sales in the neighborhood and seasonal or decorating information tips /ideas.
  • Show results! According to Joy Gendusa of postcardmania.com, elements that must be included in your postcard should include: Clear and bold headline Graphics that support your message Color that pops Your logo
  • On the back: Benefits/offer Call to action Contact information and company logo
  • Create the dream
  • Now that you have their attention, reach out them on a timely basis with postcards—which continue to be 80% effective and it also keeps you top of mind Telemarketing—follow up from postcard-did you get my postcard, are you interested in buying/selling your home Enewsletters—let me capture your information on industry news, home sales in the neighborhood and seasonal or decorating information tips /ideas.
  • Alleviate worry
  • Now that you have their attention, reach out them on a timely basis with postcards—which continue to be 80% effective and it also keeps you top of mind Telemarketing—follow up from postcard-did you get my postcard, are you interested in buying/selling your home Enewsletters—let me capture your information on industry news, home sales in the neighborhood and seasonal or decorating information tips /ideas.
  • We’re so glad you’ve chosen Cole Realty Resource to jump start your sales. If you have additional questions or need assistance, our customer service number is …..1-800-283-2855 today. And be sure to check out Colecommunity.com. Where you can learn some great tips through our webinars—both new & recorded, read our blog & articles on colecommunity.com. Are there any questions?
  • Get Neighbors on the Move

    1. 1. • Powerful, easy to use tool• Just Listed/Just Sold search• Virtually prospect from your desk• Approach & offer• QuestionsSession FrameworkHousing Snapshot
    2. 2. • Reach out to neighbors of your justlisted/just solds• Scripting ideas• Direct Mail ExamplesSession Framework
    3. 3. Cole Directory• Published in 1947• “Blue Book”• Crisscross directoryInvaluable information for industries:• Telemarketing• Debt collection• Law enforcementToday, web-based lead generation for realestate agentsThen and Now
    4. 4. Features:• Webinars• Articles• Buddy’sBlog• Resources
    5. 5. 7• Built a relationship• Receptive to your message• Motivated• Considering a move themselvesCaptivate Neighbors
    6. 6. 8• Find out who the Neighbors are.– How long have they lived there?– What’s their age?– What did they purchase their home for?– Additional household details.Do Your Homework
    7. 7. 9Neighborhood Search• GoogleMaps™technology• Accurateinformation• Easy to use
    8. 8. 10How’s your mindset?– Defeatist?– Optimistic?– Service orientated?“Level of service you offer is in directcorrelation to your income.” ~ Mike FerryFine-Tune the Approach
    9. 9. 11Introduction:• Stress local, value and service• Confidence• Educate on current market and home values• Ask socially acceptable questions you alreadyknow the answers to!Hello…
    10. 10. 12"I started using Cole Realty Resource ayear ago and have been able to increasemy contacts daily. Before using theprogram, I was unable to get accuratenumbers from another auto dialercompany. That changed with ColeRealty Resource. It is the best source forcalling just listed and just solds!"Cole WorksVicky Blair-Martin, ColdwellBanker Algerio Q-Team Realty
    11. 11. 13"I started using Cole (Realty Resource) last year… I have listedand sold four homes so far using this system… (The product is)easy to use and well worth the investment. I had the sameservice provided by my triple-dialer program, but the accuracyof the numbers from Cole’s won, hands down!"Cole WorksBill Dallas,Prudential Tropical Realty
    12. 12. 14Hi (neighbor’s first & last name.) I just listed/sold (name)’sproperty. I noticed your house is (direction) from his. I justwanted to call & let you know that I sold it for (percentage) of theasking price in (number of days/weeks). Isn’t that great? (pause)Did you know record low inventory on existing homes makes nowa great time to make a move yourself. Have you thought aboutmaking a move in the next couple of months? (Pause) Let me askyou….where are you from originally? How long have you livedhere? What’s your timeframe for moving back?The Approach & Offer
    13. 13. 15• Referral: “I’m calling because your Neighbor just listed theirhome and asked me to personally call and introduce myself andsee if you knew of anyone who was looking to buy in thisneighborhood….”• Convenience: ”Since I’ll be in your neighborhood every dayfor the next few weeks until this house sells, would you like me tostop by and discuss the current market conditions?”• Current Market: “Whatever your neighbors home lists forand sells for directly impacts the value of your home. I gave anoath to your neighbor that I would call everyone in thesubdivision and let them know about their open house. And if youwere my client, I would do the same exact thing….”The Approach & Offer
    14. 14. 16• Ask for an appointment– Give times in your schedule in the next week.• Ask for contact info– Provide neighborhood home sales updates– Industry news– Decorating and season/decorating information– Stay top of mindMake the Ask!
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    21. 21. Once again, track and measureTrack & Measure
    22. 22. Real Estate Listing FormTo be used with Cole Realty Resource. Address/Neighborhood of Listed Propertywww.colerealtyresource.comListing secured by:Date ofContact Name Address PhoneFutureProspect Moving to: Referral# ofbedrooms Summary/special features800-800-3271
    23. 23. • Customer Service:1-800-283-2855Jump Start Your Sales

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