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QRpon - a new model for check-ins
 

QRpon - a new model for check-ins

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ICIN-2011 paper. This paper describes a new model for advertising in the...

ICIN-2011 paper. This paper describes a new model for advertising in the
social networks. Our approach introduces a new generic mobile
service that lets any business publish customized records
(statuses) in social networks in exchange for some benefits
(discounts, gifts, coupons) provided for the customers. For the
business, this service introduces a new way for advertising in the
social networks. For the consumers, this service introduces a way
for exchanging access to the own social graph for some benefits.
And QRpon application described below creates customized
implementations for this model.

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  • It is the main approach for monetization
  • It is the main approach for monetization
  • It is the main approach for monetization
  • Business defines rules for badges (it is actually expert system inside with RETE algorithm) You can not “check-in” by GPS data
  • Qrpon for consumers
  • Qrpon for business
  • Privacy and security
  • QRpon vs. Foursquare
  • Conclusion
  • About us

QRpon - a new model for check-ins QRpon - a new model for check-ins Presentation Transcript

  • A New Approach to Advertising in Social Networks - Business-Centric Check-ins Dmitry Namiot Lomonosov Moscow State University Manfred Sneps-Sneppe Ventspils University College 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
    • Agenda:
    • “ Check-ins” model
    • “ Traditional” approach (Foursquare et. al).
    • QRpon model
    • QRpon vs. geo check-ins
    • QRpon for consumers
    • QRpon for business
    • Conclusion
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
    • Check-ins:
    • It is a presence status, associated with some particular location.
    • Each check-in awards the user points and sometimes "badges“
    • “ Check-in” – is one of the popular models for the modern internet services (especially – for geo services)
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
    • Traditional approach
    • One check-in per location or predefined object (event)
    • Why do not allow business define this posting?
    • Why do not allow business define rules for benefits?
    • And why do we need some intermediate service for handling? Anyway communication service cross posts data to Facebook
    • it is a posting from service (e.g. Foursquare) about the business
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
    • QRpon
    • QRpon offers a specialized CMS (content management system) that lets any business create a special mobile web site.
    • This web site lets users automatically, just after confirming the identity, post business-defined information on the Facebook’s wall.
    • In the exchange for this posting (action) mobile web site will show a confirmation for the benefits.
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
    • QRpon vs. geo check-ins
    • All steps (offer, check-in record and graphics, confirmation) are configurable
    • Confirmation page (badge) could be defined programmatically. Rule based system where output depends on social graph data, time of the day, probability etc.
    • Created page presented to visitors via QR-code
    • It is a physical check-in
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
    • QRpon for business:
    • Define your offer
    • Define your own rules for creating badges
    • Define your own text for check-in record (viral effect)
    • Not tied to locations only
    • No fake check-ins
    • Get stats via social graph
    • No programming, portable across mobile devices
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
    • Privacy and security
    • Facebook connect – no passwords sharing
    • Sessions support prevents fake check-ins
    • Facebook application – should be confirmed by the user before the first deployment
    • All sensitive stuff – from Facebook supported pages only
    • Does not save and does not share personal data
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
    • QRpon vs. Foursquare et al.
    • Location-less check-ins (check-in in products, events etc.)
    • Fully configurable
    • Rules based on social graph from Facebook – bigger user base
    • Physical check-ins
  • 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
    • Conclusion
    • new model to advertising in the social networks - customized check-ins.
    • lets businesses provide own forms for posts in social networks exchangeable for some benefits (discounts, gifts, coupons etc.)
    • Does not require downloadable mobile applications and based completely on the mobile web (HTML5).
    • a natural extension for Facebook’s check-ins.
  • The End Dmitry Namiot Manfred Sneps-Sneppe 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks