QRpon - a new model for check-ins

A New Approach to Advertising in Social Networks - Business-Centric Check-ins Dmitry Namiot Lomonosov Moscow State University Manfred Sneps-Sneppe Ventspils University College 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks

4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks
Agenda:
“ Check-ins” model
“ Traditional” approach (Foursquare et. al).
QRpon model
QRpon vs. geo check-ins
QRpon for consumers
QRpon for business
Conclusion

Check-ins:
It is a presence status, associated with some particular location.
Each check-in awards the user points and sometimes "badges“
“ Check-in” – is one of the popular models for the modern internet services (especially – for geo services)

Traditional approach
One check-in per location or predefined object (event)
Why do not allow business define this posting?
Why do not allow business define rules for benefits?
And why do we need some intermediate service for handling? Anyway communication service cross posts data to Facebook
it is a posting from service (e.g. Foursquare) about the business

QRpon
QRpon offers a specialized CMS (content management system) that lets any business create a special mobile web site.
This web site lets users automatically, just after confirming the identity, post business-defined information on the Facebook’s wall.
In the exchange for this posting (action) mobile web site will show a confirmation for the benefits.

QRpon vs. geo check-ins
All steps (offer, check-in record and graphics, confirmation) are configurable
Confirmation page (badge) could be defined programmatically. Rule based system where output depends on social graph data, time of the day, probability etc.
Created page presented to visitors via QR-code
It is a physical check-in

QRpon for business:
Define your offer
Define your own rules for creating badges
Define your own text for check-in record (viral effect)
Not tied to locations only
No fake check-ins
Get stats via social graph
No programming, portable across mobile devices

Privacy and security
Facebook connect – no passwords sharing
Sessions support prevents fake check-ins
Facebook application – should be confirmed by the user before the first deployment
All sensitive stuff – from Facebook supported pages only
Does not save and does not share personal data

QRpon vs. Foursquare et al.
Location-less check-ins (check-in in products, events etc.)
Fully configurable
Rules based on social graph from Facebook – bigger user base
Physical check-ins

Conclusion
new model to advertising in the social networks - customized check-ins.
lets businesses provide own forms for posts in social networks exchangeable for some benefits (discounts, gifts, coupons etc.)
Does not require downloadable mobile applications and based completely on the mobile web (HTML5).
a natural extension for Facebook’s check-ins.

The End Dmitry Namiot Manfred Sneps-Sneppe 4-7 Oct 2011 Advertising and Beyond / A New Approach to Advertising in Social Networks

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QRpon - a new model for check-ins

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