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ICIN-2011 paper. This paper describes a new model for advertising in the
social networks. Our approach introduces a new generic mobile
service that lets any business publish customized records
(statuses) in social networks in exchange for some benefits
(discounts, gifts, coupons) provided for the customers. For the
business, this service introduces a new way for advertising in the
social networks. For the consumers, this service introduces a way
for exchanging access to the own social graph for some benefits.
And QRpon application described below creates customized
implementations for this model.