Geo messages approach

Geo messages Dmitry Namiot [email_address] 2010

Location based services
“ where are you” question is one of the most popular areas for mobile services: 600 billion messages per year
Current approach: passive monitoring or checkins
Current approach: passive monitoring or checkins
Google Latitude – passive monitoring
Foursquare – checkins
Active and passive checkins: Foursquare vs. Twitter

Our approach
Peer to peer sharing: add location info to the standard messaging as a signature
No more special applications and social networks
No registrations
Location is a link in SMS or Email
Geo URI implementation
Smart map – shows your own location vs. shared location

How does it work
http://mbigmap.linkstore.ru
Mobile web application (any HTML5 blowser: iPhone, Android etc.)
Shows your current location
Movable marker

How does it work - 2
Info-window for the marker lets you share this link
Unique link for for the location
No ID’s – no data saving on the remote server

How does it work - 3
The target party opens this link right from his/her email/SMS
He/she will see two markers: own position as well as the shared data
Can draw a route

Car parking info
You can share location info with yourself
Or just bookmark unique URL
Open it again and see two markers: saved location and your current position

Find the way back
You can see the time your marker was set
You can even create a route to your parking location just by clicking on the marker.

Geo Mail
Geo aware signature for email
Web application (HTML5): http://servletsuite.com/geomail
Add location info-link as a signature

Mobile widget
Geo signature implemented as a mobile widget (Samsung H1 phone)

Mobile widgets 2
JIL, Opera widgets, WRT

Legacy phones

Geo signature
Signature is a link to the map
Landing page: contains an
appropriate map and some
geo-targeted information
(advertising)
No extra applications and/or
services
Direct link (URL) added to
the message

Mobile web mashup
SCWS servlet: local information
Opencellid.org: geo data for cells (latitude, longitude)
Google Static Maps
URL shortening (e.g. bit.ly)
URI scheme (sms: mailto:)

How does it work
SCWS servlet requests local information
Servlet creates a link to our mashup
Mashups accepts cellid, mcc, mns and obtains latitude/longitude
Mashup creates a link to the map and shortens it
Mashup publishes messaging links (sms: and mailto: ) with short URL

Conclusion
service proposes a new way for the location info exchange.
service does not introduce a yet another social network with location sharing.
deploys existing and very popular channels (e.g. SMS) for sharing locations
does not reveal identity info

Usage and impact
Geo-targeted context advertising.
Customized versions: inform car repair service, insurance companies etc.
Traffic generation for telecom operators: merges messaging and internet
Convenience telecom vendors extend SMS clients – add links

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Geo messages approach

by Coldbeans Software on Nov 28, 2010

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