Nearyoo Mobile Mondays 090622 Bis

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Nearyoo location enabler for micromessages and other

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Nearyoo Mobile Mondays 090622 Bis

  1. 1. Real Time >Where for the ‘statusphere’ Simple text-based >Location Eric CHARLES Mobile Monday Brussels – 22.06.2009 in >MIC, Mons<
  2. 2. Agenda • What is Twitter? • Location based Social Networking • Location through Texting • Nearyoo Service
  3. 3. • Free social network and microblog service • Allows users to send and read other users' updates (tweets) – Text-based posts of up to 140 characters in length – Answering one simple question: What are you doing? – Many Mobile Clients (SMS - Apps) • Founded in 2006 there are now 30.328.421 twitterers
  4. 4. • Real Time WEB – Plane crash in Hudson River – Iran Election – => Medias are late • Sharing Will – Secret => Private => Public – Be Private in Public (140conf) – => Focussed on Information • Nearyoo will bring the Real Time WHERE
  5. 5. Location based Social Networking • Said to be “the next big thing” (one of them) • Many players • Still no winner !
  6. 6. Why hasn’t it taken off…yet ? • Need for fancy tech : GPS, wifi, antennas,… • Need for fancy phones • Need to install new apps • Need to invite friends In short : • No simple way • No existing user base
  7. 7. Location through Texting Simple MicroSyntax Twitter User Base
  8. 8. Location through Texting • Let’s ride the Twitter wave: 30+ mio users • ‘Sign up’ : follow @nearyoo
  9. 9. Location through Texting • Introducing ‘Location Tags’ : ( Like hashtags: #m20eu ) – I’m going to >Barcelona< – Now at the >EsadeForum • Simple new habit, in the flow of texting ( #microsyntax.org initiative, Stowe Boyd, Ross Mayfield…)
  10. 10. http://beta.nearyoo.com B2B C2C B2C (Revenue)
  11. 11. Nearyoo puts you on the map Our tiny urls : near.st/in/Mons (works with hundreds of cities) near.st/in/Mons/MIC near.st/u/echarles (works with millions of twitter users) Enabling meetups ! Note : thousands of twitter users (also) located through GPS clients
  12. 12. Location Tags & GPS • Nearyoo Location Tags (I am in >MIC, Mons< to present Nearyoo) – Indicate a real place (bar,...) and not only a GPS coordinates. – Plan your locations (time extensions). • GPS – No relations with your social networks (to meet, get recommandations on places,...). – Does not work if you are inside a building (what about numerous places in buildings) – Up-and-running performant mobile
  13. 13. Coming: Full SMS-based Version • Even more “low tech” and “hi text” ! • Rides on the ‘status’ craze – “Where are my friends” -> Answer through SMS – “Your friend Jane is at >Macumba, 80m from you” • Opportunity for : – Operators ( “Social texting” ) – Place owners ( it builds them a community ) – Advertisers ( local advertising will be BIG )
  14. 14. Minimum Requirements
  15. 15. Minimum Requirements • No GPS • No wifi • No base station • No new app • No need to invite friends
  16. 16. Minimum requirements • No GPS • No wifi Just TEXT • No base station • No new app • No need to invite friends
  17. 17. Still Coming on Beta • Synonyms – “MicrosoftInnovationCenter” becomes “MIC” (http://near.st/in/Mons/MIC) • Location algorithm enhancement – Cities with same name in different countries,... • Retweets • Reply with and Show Friends near • GPS Integration (Google Latitude, Twitter Clients,...) • Optional follow @nearyoo
  18. 18. Thank you ! Eric Charles Founder, CTO eric.charles@u-mangate.com http://twitter.com/echarles Try it ! Follow @nearyoo and tweet with >MicrosoftInnovationCenter, Mons< for example http://beta.nearyoo.com http://near.st

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