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Communicative rationality and justice, the main objectives of Habermas’ reconstruction of critical social theory, can be defined as the fair distribution of opportunities to speak, the inclusive participation of social actors, the accessibility of topics without restriction, the willingness to not only speak but listen, two-way vibrant interaction, self-transformation via learning from others, and reaching voluntary agreements over common goals and values. The concept of communicative reciprocity is essential here. Those equipped with the norm of reciprocity can better comprehend diversities and complexities, as well as the conflict-ridden aspects of social life, and thus can develop a stronger capacity of nurturing sensitivity to live in harmony with other people. This paper attempts to apply the concept of communicative rationality and reciprocity to the areas of business ethics in order to explore the significance of Corporate Social Responsibility (CSR) and Ecological and Social Governance (ESG) as innovations in corporate governance. In addition, this paper will draw special attention to Stockowner–Employee (SOE) partnership as a new experiment of business ethics in Republic of Korea. By doing so, this paper aims to grasp the attributes of those who are more capable than others of understanding the norms and practices of CSR within an economic enterprise, with the view that reciprocal sympathy can serve as a communicative basis for what we might call responsible capitalist culture. The main arguments this paper makes are: (1) the recent change in the value orientations of shareholders in support for CSR and ESG can be interpreted as an expression of communicative reciprocity and justice; and (2) the transformation of business ethics in the direction of CSR and ESG means that classical liberalism has begun to turn to a “responsible” liberalism. Survey data collected from a Korean company will be analyzed to show how the norm of reciprocity is reflected in the relationship between corporations and society on the one hand and between shareholders and employees on the other.Communicative rationality and the evolution of business ethics: corporate soc...
Communicative rationality and the evolution of business ethics: corporate soc...BOHR International Journal of Business Ethics and Corporate Governance
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Communicative rationality and the evolution of business ethics: corporate soc...BOHR International Journal of Business Ethics and Corporate Governance
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Facebook Marketing
- 2. Ask your staff, customers, suppliers and partners - you already know and like you - that "like" his Facebook page first.
- 3. Ask lots of questions. You get valuable information, plus it will be more likely to appear in the newsfeed to your fans.
- 4. Sharing many of the photos, and ask your fans to share photos. Facebook photos remain the property of the platform more viral
- 5. Finding the resources to answer fan questions and inquiries
- 6. If you have a physical location, use Place pages and offers to drive traffic through their doors
- 7. Know your audience too, and when you make a mistake, quickly confess, do right by your audience and fix the problem
- 8. Integrating Facebook out of his fan page on its website, in as many places as possible. Creating attractive opportunities for people to buy your product based on He likes his friends
- 9. Seek synergies with other organizations and entities, and then work together to promote each other's Facebook pages for all to benefit