Earned media is no longer simply the coverage gained as a result of pick up in a magazine or newspaper; it now includes other types of valuable coverage such as if a reporter with a large following on Twitter, shares your content. CNW’s recent whitepaper, examines how you can mine information already available within your organization to use throughout your content sharing platforms to gain media coverage and increase the awareness of your brand. http://ow.ly/ZtE02

1. Is Your Pitch Really
Newsworthy?

2. Content that may not be considered by
the PR team to be "newsworthy" enough
for a pitch to top-tier media may still be of
vital interest to core audiences.

3. DOWNLOAD
REDEFINING NEWSWORTHINESS:
NEW OPPORTUNITIES TO EARN
MEDIA & ATTENTION FOR YOUR
BRAND

4. The definition of earned media has changed
and now includes mentions on Twitter, blogs,
online press as well as the more traditional
newspapers and industry magazines.

5. CHALLENGE:

6. Find New Opportunities to Earn More
Media and Attention For Your Brand
CHALLENGE:

7. Most organizations will already own a
mountain of interesting content that they can
use to earn media and attention for their
brand.

8. SNIPPETS
OF
INFORMATION
Facts
Figures
Data points
Tips

9. DATA
GLEANED
63%
Use extracts
from various
sources

10. INFOGRAPHICS
AND CLEVER
DEMO VIDEOS
Presenting
information visually
can encourage
sharing on blogs &
social

11. INTERNAL
EXPERTS
Use experts to
provide credible
insights
Establish your
company as a
thought leader
Give quotes

12. DOWNLOAD
REDEFINING NEWSWORTHINESS:
NEW OPPORTUNITIES TO EARN
MEDIA & ATTENTION FOR YOUR
BRAND

13. info@newswire.ca
www.newswire.ca
1­877­CNW­7890
@CNWGroup