Ash Dahod Mobile Data Deluge

The Mobile Data Deluge
Ash Dahod
Senior Vice President, General Manager
Mobile Internet Technology Group
Cisco

Economic Power Shifts to Developing Nations
Developed Countries’ Labor Forces Substantially Ageand Decline
World’s Population Becomes Urbanized
Four Megatrends That Will Change The World
Population Growth Increasingly Concentrated in Emerging Countries
Source: Council on Foreign Relations, Jan.- Feb. 2010

In The Last 30 Minutes…
7,373 people born…
1,500in India, 247in the US, 31in Saudi Arabia, 207in Ethiopia
22,832 mobile subscribers have been added worldwide
73,059 cell phones have been shipped; 14,093were smart phones
500,000customers were handled by Wal-Mart
1,041,666 tweets on Twitter
1,736,111 photos uploaded on Facebook
25,000,000videos have been watched on YouTube
62,500,000search queries on Google
3,855 people urbanised, 882in China alone

Business
Consumer
Industrial
5%
Collaboration
4%
3%
The Network as the Platform
Internet of Things
Video
2%
1%
Virtualization/Data Center
Phase 2
Phase 1
Phase 3
2011
2013
2009
The Industrialization of the Internet…
Internet of Things
Productivity
1997
2007
2005
2003
2001
1999

Mobile Internet is Changing Everything
New Devices
High-speed Broadband
3900%
Increase in Data Traffic from 2009-2014
More
Applications
New Business Models
The Network is the Platform

Visual Networking Devices Driving Mobile Data Growth – 2010 Mobile Device Comparisons
=
2 X
E-reader
(monthly basic mobile phone data traffic)
=
10 X
Smartphone
Digital Photo Frame
=
10 X
Video Camera
100 X
=
Mobile Phone Projector
=
300 X
=
1,300 X
Laptop
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Forecast, 2009–2014

Global Mobile Data Traffic Growth / Top-LineMobile data traffic will increase 39X from 2009 to 2014
108% CAGR 2009–2014
3.6 EB
per mo
1.2 EB
per mo
0.6 EB
per mo
0.2 EB
per mo

Global Mobile Data Traffic Growth / DevicesLaptops (mobile-ready portables) and smartphones will account for more than 90% of mobile data traffic by 2014
108% CAGR 2009–2014
4%
5%
21%
70%

What does it mean for local companies
Global opportunities
Identify key factors
Different value metrics
Cultural connection
Build on local strength
Focus on research
Carrier-class mobile technology
Application development
Partnerships for leverage

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Ash Dahod Mobile Data Deluge

by Christine Nolan on Jul 28, 2010

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Ash Dahod Mobile Data Deluge — Presentation Transcript