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“How to Turn Your Blog Posts into an Amazon Best-Selling eBook”

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Leadership Consultant, Blogger and former corporate executive Lisa Petrilli shares her story of how she turned a blog post series into an Amazon “Hot New Release” and kept it at the top of Amazon …

Leadership Consultant, Blogger and former corporate executive Lisa Petrilli shares her story of how she turned a blog post series into an Amazon “Hot New Release” and kept it at the top of Amazon charts for months afterward.
She will share her:
1. eBook launch process
2. Secrets to Amazon success
3. Bonus: secret to business and career success, which propelled her eBook’s success Don’t miss this very unique session!

Published in: Business, Technology

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  • 1. How to Turn Your BlogPosts into an Amazon Best-Selling eBook(Discover Your AmazonBestselling eBook Story Through Mine…!) Jim F. Kukral DigitalBookLaunch.com @jimkukral • #cmworld #cmworld
  • 2. Secrets of Amazon SuccesseBook Launch ProcessBook marketing tips #cmworld http://www.flickr.com/photos/smcgee/
  • 3. My Story… #cmworld
  • 4. My Story… $35k crowdfunding #cmworld
  • 5. My Story… Downloaded over 30,000 times Generate 3-5 leads a day Increased my consulting fees x3 #cmworld
  • 6. #cmworld
  • 7. STOP BLOGGING!!!!!!Just kidding, or am I?Blog or book will do more for you?How much time do you spend “blogging”?Do both! Why not?Blog to book! #cmworld
  • 8. Secrets to Amazon Success Title: Think key words & Amazon categories Price: Between $2.99 & $9.99 Formatting: It’s not so hard Cover Image: Make it stand out! Reviews and Likes are Important Research the competition #cmworld
  • 9. KeyWord:Introvert #cmworld
  • 10. Amazon Pricing Price: Between $2.99 & $9.99 to get higher (70%) royalty & be eligible for Kindle promotions Non-fiction: start high Adjust, adjust, adjust Don’t price too low, people think it’s not worth it #cmworld
  • 11. Amazon Formatting Must be done correctly for links to work and for Amazon to accept it, same with B&N, iBooks… Not rocket surgery Pressbooks.com Scrivener #cmworld
  • 12. Cover Image Professional Want to be taken seriously Set the right tone (who’s buying it?) Appeal to men & women if applicable Make your name fully visible! #cmworld
  • 13. Imagery: Pick the rightImageWhat does it mean?Does it jump?Don’t pay too much! #cmworld
  • 14. Amazon Reviews As many as possible You want a few 4’s to be credible Don’t take the negative reviews personally You want the 5’s to be at the top in “Most Helpful” You want most recents to be high #cmworld
  • 15. Launch Process Goal: “Hot New Release” & “Bestseller” Book marketing starts at book conception Hollywood trailer Use social media Build email list Launch! #cmworld
  • 16. I Asked Friends Colleagues Networks Other authors Guest Posting, Hosting, Blog, Like, Review… …I Always Try to Say “Yes” When Asked #cmworld
  • 17. Launch Keys Big push 1st day & 1st week to get into “HNR” Focus on podcasts and interviews Guest blogs ran that week Make sure it’s available everywhere Thanked everyone, Personally responded to everyone who emailed Countless hours responding to comments Write more books! #cmworld
  • 18. jim@jimkukral.com@jimkukralwww.jimkukral.com #cmworld

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