“How to Turn Your Blog Posts into an Amazon Best-Selling eBook”
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“How to Turn Your Blog Posts into an Amazon Best-Selling eBook”

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Leadership Consultant, Blogger and former corporate executive Lisa Petrilli shares her story of how she turned a blog post series into an Amazon “Hot New Release” and kept it at the top of Amazon......

Leadership Consultant, Blogger and former corporate executive Lisa Petrilli shares her story of how she turned a blog post series into an Amazon “Hot New Release” and kept it at the top of Amazon charts for months afterward.
She will share her:
1. eBook launch process
2. Secrets to Amazon success
3. Bonus: secret to business and career success, which propelled her eBook’s success Don’t miss this very unique session!

More in: Business , Technology
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  • 1. How to Turn Your BlogPosts into an Amazon Best-Selling eBook(Discover Your AmazonBestselling eBook Story Through Mine…!) Jim F. Kukral DigitalBookLaunch.com @jimkukral • #cmworld #cmworld
  • 2. Secrets of Amazon SuccesseBook Launch ProcessBook marketing tips #cmworld http://www.flickr.com/photos/smcgee/
  • 3. My Story… #cmworld
  • 4. My Story… $35k crowdfunding #cmworld
  • 5. My Story… Downloaded over 30,000 times Generate 3-5 leads a day Increased my consulting fees x3 #cmworld
  • 6. #cmworld
  • 7. STOP BLOGGING!!!!!!Just kidding, or am I?Blog or book will do more for you?How much time do you spend “blogging”?Do both! Why not?Blog to book! #cmworld
  • 8. Secrets to Amazon Success Title: Think key words & Amazon categories Price: Between $2.99 & $9.99 Formatting: It’s not so hard Cover Image: Make it stand out! Reviews and Likes are Important Research the competition #cmworld
  • 9. KeyWord:Introvert #cmworld
  • 10. Amazon Pricing Price: Between $2.99 & $9.99 to get higher (70%) royalty & be eligible for Kindle promotions Non-fiction: start high Adjust, adjust, adjust Don’t price too low, people think it’s not worth it #cmworld
  • 11. Amazon Formatting Must be done correctly for links to work and for Amazon to accept it, same with B&N, iBooks… Not rocket surgery Pressbooks.com Scrivener #cmworld
  • 12. Cover Image Professional Want to be taken seriously Set the right tone (who’s buying it?) Appeal to men & women if applicable Make your name fully visible! #cmworld
  • 13. Imagery: Pick the rightImageWhat does it mean?Does it jump?Don’t pay too much! #cmworld
  • 14. Amazon Reviews As many as possible You want a few 4’s to be credible Don’t take the negative reviews personally You want the 5’s to be at the top in “Most Helpful” You want most recents to be high #cmworld
  • 15. Launch Process Goal: “Hot New Release” & “Bestseller” Book marketing starts at book conception Hollywood trailer Use social media Build email list Launch! #cmworld
  • 16. I Asked Friends Colleagues Networks Other authors Guest Posting, Hosting, Blog, Like, Review… …I Always Try to Say “Yes” When Asked #cmworld
  • 17. Launch Keys Big push 1st day & 1st week to get into “HNR” Focus on podcasts and interviews Guest blogs ran that week Make sure it’s available everywhere Thanked everyone, Personally responded to everyone who emailed Countless hours responding to comments Write more books! #cmworld
  • 18. jim@jimkukral.com@jimkukralwww.jimkukral.com #cmworld