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Globalization, Virtual Teams & Investor Confidence
Social Capital
Vocal EQ
Competitive Advantage
Productive
INTERFACES
Competitive advantage lies
in relational tools: how a
company exploits
opportunity rather than in
technological tools which
are available to others.
*Social Capital, Networks & Knowledge Transfer
Glue of
COMPETITVENESS
Trust generates
intellectual capital
belief & learning dynamics*
eases knowledge
transfer
coping with complexity & ambiguity*
&
*Social Capital, Intellectual Capital & Organizational Advantage
Our reptile brains
decide who we
should trust.
*Social Capital, Intellectual Capital & Organizational Advantage
Vocal
EMOTIONAL
INTELLIGENCE
(EQ)
Our reptile brains
decide “is this friend
or foe?” based on the
sound of the voice.
Social
CAPITAL
Social capital is the only
business asset which can
be expanded at will.
Defined by Pierre Bourdieu*
*Social Capital Research
Network ties =
access to resources*
Relational ties =
preferential attachment*
*Social Capital Research
x Language training
x On-camera presentations
x Cultural sensitivity
x Organizational development
x Corporate communications
x Leadership evaluation
What we don’t do:
Catherine McQuaid
Connect with us:
✓ Vocal Emotional Intelligence
Remote team-building
✓ Science is your friend

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