1. R ealistic E ffective D ecisions Marketing Presents Jessica Frisenda · Christophe Chirol · Zachary Fochi · Adam Smith
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4. Key Success Factors Customer Service (.2) Price (.3) Variety of Services (.2) Production Capabilities (.1) Quality (.2) Total Embroid Me 5 3.5 5 3.5 4.5 4.3 Millman ’ s T-Shirt Factory 3.5 3.5 4 3 3.5 3.6 Hudson Valley Screenprinting and Embroidery 5 3.5 3.5 3 4 3.9 Galli Shirts and Sports Apparel 3 3.5 3.5 3 3 3.3 Lets Get Personal 4.5 4 2 3 3 3.4 T-Shirts.com 3.5 4 1 4.5 3.5 3.3 BJ ’ s Wholesale Club 3 5 4 5 3 4 Office Depot 3 5 3 5 3 3.8
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7. Embroidery, Screen-printing, Promotional products www.embroidme-poughkeepsie.com PHONE: 845.452.2400 5% Off! Bring in this card and receive a 5% discount on orders over $150!
8. John Doe 1234 Main Street Anytown, USA 12345 www.embroidme-poughkeepsie.com PHONE: 845.452.2400 Come in today for great deals on all of our customization services!
9. LET OUR SERVICES FALL INTO YOUR BUSINESS RETURN THIS POST CARD FOR 5% Off! ON PURCHASES OF $150 OR MORE
10. John Doe 1234 Main Street Anytown, USA 12345 Fall is here! Contact us for discounts for the upcoming holiday season www.embroidme-poughkeepsie.com PHONE: 845.452.2400
11. EMBROIDERY PROMOTIONAL PRODUCTS POUGHKEEPSIE PLAZA 2600 SOUTH ROAD SCREEN PRINTING LET US PROPEL YOUR BUSINESS INTO THE NEW YEAR
12. John Doe 1234 Main Street Anytown, USA 12345 Happy New Year from all of us at EmbroidMe Poughkeepsie! www.embroidme-poughkeepsie.com PHONE: 845.452.2400
17. Car Show Hudson River Valley Antique Auto Association Rhinebeck Car Show May TBA, 2008 Held at Dutchess County Fairgrounds Route 9 Rhinebeck, NY Set up New Promotional Tent/Car Giveaways up to $250 Contact/Sign Up Forms (Update Direct Mail List)
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20. Item/Event Description Cost Rhinebeck fair INSIDE: 10X10 Area $400.00 Promotions merchandise est. $250.00 $650.00 Dutchess County Fair Outside area:15X15 Promotions merchandise est. Giveaways = $500.00 $875.00 Direct mail (Peter the Printer) Three separate mailings (1000 Postcards each) $1815.00 Billboard (Highway Displays) Design and application 4months est. $1000.00 per month $4,000.00 Website Design (Level 10 Design) Redesign $4,000.00 Website update Software for updates $1,000.00 Relay for Life (Marist College) Promotional products 50 cases of water @ $7.00 per case and Snacks $800.00 Apple Greens Golf Tournament Joint Sponsorship $2,800.00 Heart Walk of Poughkeepsie Promotion 100 cases of water @ $7.00 and Snacks $1,500.00 Dutchess County Golf Tournament Joint Sponsorship $2,800.00 Microsoft Small Business Management $450.00 Promotional Tent (Promotional Design Group) $2,400.00 Poughkeepsie Journal 12 months @ $100 per month $1,200.00 Other Hidden expenses $1000.00 Total $25,290.00
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