This document discusses the rhetorical triangle of ethos, pathos, and logos. Ethos is an appeal to credibility or authority, involving the background and reputation of the speaker. Pathos is an appeal to emotion through word choice, examples, and imagery. Logos is an appeal to logic through facts, statistics, and a logical progression of ideas. These rhetorical appeals work together and are only effective if the audience finds the speaker or argument persuasive in terms of credibility, emotion, and logic.
3. Elements of Ethos
The background of the speaker/writer
--profession, education, experience, reputation, expertise
Writing style
--word choice, sentence complexity
The use of expert opinions
--quotes, references
4. Ethos in Internet memes
What do you know about the creator of the meme?
Where was the meme posted?
Who is pictured in the meme?
8. Elements of Logos
● Facts/Statistics/Data
● Examples
● Logical progression of ideas
9. Ethos, Pathos, Logos work together.
They are effective only if the audience finds them persuasive.
If the speaker/writer can convince the audience that he or she
is credible, then ethos is persuasive.
If the speaker/writer can incite emotion in the audience, then
pathos is persuasive.
If the speaker/writer can convince the audience that the
argument is logical (even if it is actually fallacious), then logos
is persuasive.
10. Ethos, Pathos, Logos work together.
They are effective only if the audience finds them persuasive.
If the speaker/writer can convince the audience that he or she
is credible, then ethos is persuasive.
If the speaker/writer can incite emotion in the audience, then
pathos is persuasive.
If the speaker/writer can convince the audience that the
argument is logical (even if it is actually fallacious), then logos
is persuasive.
