1. 3 Hot Tips for Current SEO – Kick
Goals During Tough Times for
Search
©2012, Oracle Digital Page | 1
2. SEO and digital marketing has taken centre stage in my career for many,
many years now. But the recent changes by Google, let’s say the last 12
months have been nothing short of dramatic. In years gone by, us SEO
dudes have lived and breathed on selling this secret doctorate in search
wizardry. And to some extent we had a valid case. While the core principles
of SEO have never consisted of rocket science, the tools, the tricks and
worm holes that we could fathom out would often mean the difference
between success and failure against both our competitors and Google.
Many over analysing SEO’s are still scrambling for answers to determine
were the next big product for trickery will come from, but the answers my
friends are much, much simpler than that.
So with the entire buzz that is currently floating around about the search
industry, let’s take a simple approach to easily understand what is in with
SEO and how today’s business owners should be thinking about promoting
themselves online.
1. The Quality Of Your Voice Counts
While we have been preaching articles, news and content for much longer
than others, it is not an unknown fact that managing a company or personal
blog on your website will help you achieve better results online. I want to
emphasise, that today, the voice of your company or your person is much
more important than ever before. Regularly projecting quality, current
information onto your website that is relevant to your target market and
followers is a critical ingredient in today’s search marketing landscape. You
must find ways to separate your business from the growing bottle neck of
garbage content that is available on the web. SEO experts and online
marketers have abused the privilege of written content on the web for many
years and now it is time for the real businesses to shine. Google is being left
behind in the race for relevant information because the social world online is
dictating what is good and what is bad. Google is listening to the voters, and
garbage is no longer required.
©2012, Oracle Digital Page | 2
3. 2. Create Followers and Social Signals
All jokes aside, how does a politician generally win over his electorate of
voters? He spends time in the community, building friends, followers and
advocates. He gives quality, moral opinions then people will believe in him as
a leader of their territory. Modern search engines are the same. Technology
is demanding that we engage our audience socially using platforms and
places where people are sharing opinions. If you can build trust in the people
at a virtual level, then Google will listen to your voters. For location
confirmation along with features to rate your business, then Google Plus
Local is the place to begin. If it’s business to business relationships, then
LinkedIn might be a great place to start. And if your company could benefit
from a visual sensation, you might like to consider the emergence of
Pinterest. One way or another there is a raft of social platforms that enable
your business to generate social signals about your brand. There is also an
abundance of features and plug-ins for your website to encourage social
sharing of your voice and content. Embrace these channels now and
generate a following before it’s too late!
3. Distribute Your Content In Different Ways and Places
Free, cluttered, low quality article sharing websites like ezines and others are
a thing of the past. You need to follow the people who matter most to your
business and place your content in areas around the web that are most
relevant to your company’s online and overall objectives. Find the online
authorities and social arenas to syndicate your voice and give yourself the
best opportunity to gather an audience. Using Premium, paid press release
platforms, along with the host of media and social platforms that are available
to use are the best places to syndicate your content. Do not focus on
irrelevant, high page rank websites or paid link content websites as places
for distribution. If you are distributing content that is not self constructed or
has a genuine, quality purpose for being published to your audience then
these websites you are utilising will hurt your online marketing success.
©2012, Oracle Digital Page | 3
4. As you can see things have actually become much simpler. There is going to
be no miracle cure or next piece of software that is going to miraculously
solve the world of issues for SEO’s. Google has made sure of that! It is as
simple as rolling up your sleeves, engaging with your audience and
delivering a clear, concise and quality message in areas where your
audience is listening. Distribute quality, listen intently and react swiftly with
real time information and things will forge ahead for your business online.
http://www.oracledigital.com.au
Oracle Digital
206 Nicholson Road
Subiaco, WA, 6008
Ph: 1300 899 851
©2012, Oracle Digital Page | 4
