A webinar presented by Dr. Shira Agasi, Senior Data Analyst and Researcher at Clicktale, in association with Argyle. Watch the full webinar on demand at www.clicktale.com

1. Leveraging data science to deliver
next-level digital experiences
Dr. Shira Agasi
Senior Data Scientist and Researcher at Clicktale

2. Asking visitors to agree to trivial requests forms
a bond of trust, which leads to genuine affinity
and builds life-time value.

3. An Organizational Behavior Research Lens:
The Form as a Contract

4. Capture visitor experience based on relevant
implicit cues and the matching sensors

5. Consumers hesitated when asked to join membership
plan as they were faced with seemingly irrelevant
questions. Even highly engaged consumers didn’t
continue, leading to frustration & cart abandonment.
Use Case #1: Leading footwear brand

6. Asked too many questions without justifying
why…Consumers (even those who converted)
displayed distinct struggle, resulting in potential
revenue loss & reduced LTV.
Use Case #2: Leading tech company

7. Quantifying the genesis of consumer Lifetime Value as
it manifests in form interactions can help improve
offline experience

8. clicktale.com
facebook.com/Clicktale
@Clicktale
Watch the webinar in full at www.clicktale.com