If you are a Mompreneur in particular, you probably cook every day for your family, so recipes and food are a very personal connection you can make with your readers, regardless of your business niche.

1. Recipe or Food Site Strategies for Marketing Your Business
Bef ore, we talked about how recipes are good f or your business and blogging, and now we’ll get into the details of recipe or f ood site strategies f or
marketing that you can use f or your brand or business.
*If you are a Mompreneur in particular, you probably cook every day f or your f amily, so recipes and f ood are a very personal connection you can make with
your readers, regardless of your business niche.
*If food is your business, and you have a f ood site, you can apply these same strategies to build your brand, and get f ound more in searches online.
Remember how your blogging is that invitation or outer shell of content that provides inf ormation or entertainment f or your readers? They come to you f or
your content, and then they f ind you and your business.
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2. That is the key to your business blogging, because you don’t want to oversell, and particularly now with the new 2013 Google updates on link schemes, you
really can’t be promoting outbound links in your public content all of the time. If an outbound link is very natural to your content and helpf ul to your readers,
you can provide it, but do it sparingly.
*(If you’d like to read more on these new Google updates, you can visit my personal blog, MommyLaDyClub.com, and find a series of posts
under Attention Mom Bloggers in my sidebar.~Courtney)
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3. This Recipe or Food Site Strategies f or Marketing your Business will be a series of posts we’ll run on our Mom Blogger PLR, and you can always browse
through the recipe PLR categories we have f or you to use on your own blogs. If you need a blog post, we have one f or you!
Let’s get to the 3 basics of what recipes, f ood, menu plans, etc. as blog content can do f or you in marketing f irst, so you know why using them on your site
can help you.
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4. 1: They Are Good Content
2: Millions Want to Find This Content
3: This Content Brings Search Engine Traffic
1) *Google is looking f or good, quality content to of f er to their searchers, and you are providing it through recipes, f ood, etc. A recipe is straightf orward
inf ormation someone needs to f ind, and then you can add all of the perks, like extra details, the history behind the f ood item, great photos, a personal story
relating to the recipe, or how you would change the recipe to f it your blog topics or expertise.
For example, if you blog about an organic lif estyle, you could take a recipe, and switch out the various ingredients to make it organic. Just think of how
helpf ul that would be f or your readers!
Another example of making recipes and f ood work f or your blog niche, is if you write about business or f itness and health. Moms in business need help with
time management, and you are of f ering that with time saving recipe ideas. Or, incorporating low calorie or low carb recipes into your f itness routine, can be
usef ul inf ormation f or your readers.
You can also be just a f ood lover, or have a local theme on your blog where you f ind the best restaurants in town. The ways to apply f ood and recipes to
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5. your blog topics does not always have to f it in a box. Get creative on how you present this type of content!
2) *Did you know just the word “recipe” alone receives over 100,000,000 searches per month? When it comes to knowing what to eat and how to prepare it,
millions of people turn to the internet. There are so many words and keywords in the recipe/f ood category that people use in searches, and you can use
these words in your content to help yourself be f ound.
3) *Of course, with this much interest, you can expect a healthy dose of competition. There are close to 1.6 billion f ood-related websites. But, f or a f ood
site owner, or Blogger who of f ers recipes and f ood tips, if you could attract even 1% of those people searching, you would have a large visitor base and the
potential f or big growth.
It’s a lot of competition, so it’s vital to understand how best to market your site f or maximum results. We’ll cover that.
Stay tuned f or our series of Recipe or Food Site Strategies f or Marketing Your Business in the coming weeks.
Courtney & Betina
Comments
Twit t er Tool says:
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6. Twit t er Tool says:
May 7, 2013 at 9:21 am
Very nice write-up. I absolutely appreciate this website.
Thanks!
Reply
Trackbacks
Using Social Media t o Promot e Your Food Sit e or Recipes - Mom Blogger PLR says:
March 31, 2013 at 3:34 pm
[...] in our series of Recipe and Food Site Strategies for Marketing Your Business, we’ll get into other social media sites, and how to use them to your benefit for
marketing. [...]
Reply
Using LinkedIn and Google Plus f or Food Sit e or Recipes Market ing - Mom Blogger PLR says:
April 13, 2013 at 11:33 pm
[...] Recipe or Food Site Strategies for Marketing Your Business [...]
Reply
Link Building Nat urally - Mom Blogger PLR says:
April 25, 2013 at 7:44 pm
[...] still running our series of marketing your blog, food site or business with recipes, and highlighting natural link building to build your traffic, but this applies to
everyone [...]
Reply
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