Slides from Jim Lane's presentation at RefreshDC on November 16, 2010, titled "AddThis: Designing for One Billion People", which described five strategies the AddThis team used to grow their platform to one billion unique users in less than two years.
5. 2010:
⢠308 services
⢠66 languages
⢠7.2 million domains
⢠2 billion views a day
⢠1 billion unique users
2008
⢠50 services
⢠17 languages
⢠116k domains
⢠300M views a day
AddThis: Then & Now
6. ⢠Design for growth
⢠Be dangerously open
⢠Be data-informed
⢠Build to scale
⢠Embrace customers
Designing for 1 Billion
32. Lessons Learned
⢠Design for growth
⢠Be dangerously open (even if itâs uncomfortable)
⢠Be data-informed
⢠Build to scale
⢠Embrace customers
35. One more thing.
During 30 minutes of this talk,
AddThis was viewed roughly 43.7 million times.
36. Thank you.Thank you.
Email : jim@clearspring.com
Twitter: jimlanenova
Come join the fun:
http://clearspring.com/jobs
Any images from ďŹlms borrowed for this presentation are the property of their copyright holders!