2. Concept
The restaurant business lacks from great
customer experience, as most restaurants
struggle to cope with rush hours and hardly
find time to focus on their most valuable
asset: their customers.
Maître is a mobile app that lets customers
enjoy a much richer experience when being
at a restaurant. Users can browse a content-
rich menu, order right from their phone,
avoid lines and waiting times, call the waiter
and ask for the bill. Everything right at the tip
of their fingers.
Maître helps restaurants to provide a great
customer experience never seen before in
the industry. Such great customer
experience is what ultimately makes
customer happy, loyal and profitable.
A great experience is what truly makes customers to come back
to the restaurant, tell their friends and, in conclusion: be loyal.
3. Problem
Customers are the most valuable
asset in the restaurant. However,
waiters have literally no time to
interact with the client. Customers
arrive, get served and leave, and
the restaurant has no means
whatsoever to build strong
customer relationships.
Statistically, in a restaurant,
customers wait an average of 26
minutes, without counting the
cooking time. This is a real user
experience killer, having a direct
impact in restaurant revenues.
Moreover, the average profit per
user in a restaurant is below $1,
making the restaurant business
very hard to become profitable.
The Maître app is targeted to trendy restaurants and cool
casual dining bars, such as Nando's or Applebee's.
4. Solution
Maître is a mobile app that enables restaurant customers to place orders
right from their mobile phone, without having to line nor wait for the waiter.
Our magic leaflet connects restaurants with their customers in just a tap.
Restaurants can set up Maître following three simple steps at
www.maitre.at/signup: entering the restaurant information, creating their
own customized menu and ordering the Maître leaflets. In most cases, the
restaurant can have Maître up and running in just 24 hours.
Manage your restaurant
Maître keeps track of every product sold and
every customer so that, at the end of the day,
the restaurant can see all the statistics, visualize
sales, forecast their stock and review their
customers' feedback. Simply put:
“Know your customers, improve your business”
21 3
Menu LeafletRestaurant
14%
39%
47%
5. Competitive Advantage
Early adopters in the restaurant industry see NFC technology as a logical
step towards mobile payments, enhanced marketing and a whole new
world of possibilities. Thus, creating a new interactive way of connecting
customers and restaurants is the starting point to bring in a whole new
dining experience for consumers.
Maître focus entirely on the customer experience. The goal is to make
users enjoy the best restaurant experience ever, using a great user
interface where to discover and order food and drinks.
Maître can be deployed in just 24 hours, after ordering the leaflets, and it
does not necessarily replace any of the existing PoS solutions. It is
completely up to the restaurant to decide whether they want to use only
Maître or combine it with their current system.
Maître uses a pay as you go model. That is, restaurants only pay if their
customers place orders using Maître. Every order costs $1 to the
restaurant, and they get daily statistics, user feedback, stock forecasts and
menu design tools, all for free. As a premium service, the restaurant can
purchase advanced statistics and consulting services.
6. Business Model
Maître's business model is a pay-as-you-go service. Restaurants only pay
$1 for each order that is placed through the mobile app. For that price, the
restaurant gets the management service, statistics, user feedback and the
design of their own menus.
! ! !
! Free! ! ! $0,10
! for customers! ! per order
With Maître, restaurants can also purchase premium service and obtain
advanced statistics, such as consumer trends and top charts of food being
served at other dining venues.
7. Team
Our team has over six years of experience in the restaurant, hotel and
mobile marketing industry, including a large-scale project for the Ministry of
the Economy of Finland. We have also been part of the RestaurantDay
movement in the Nordic countries, designing and testing a mobile app for
restaurants all over the country.
We will assist you to get the maximum out of Maître and boost your sales
by using the built-in marketing functionalities of the service, forecasting
your stock, pleasing your customers with new features, learning more
about your business or simply giving you a hand in making your restaurant
offer an excellent service, using Maître.
8. Contact
For more information, please visit www.maitre.at or send us an
email to info@maitre.at. We just launched our app in Spain
getting ready to launch also in Finland in the coming months. We
are targeting Sweden, UK and Germany in 2013. If you happen to
own a restaurant, café or bar in these countries, do not hesitate in
contacting us.
Maître
Web: www.maitre.at
Email: info@maitre.at
Tel.: +358 (0) 503 555 638
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facebook.com/MobileMaitre
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