2. Introduction
Northwestern Technologies has been an IT
service company that provides software
solutions for many years. This presentation
will show the potential for even more of an
increase in profit with the assistance of social
media. We will show step by step how to
accomplish this goal and making Northwestern
the major IT provider.
3. Northwestern Technologies
Now
10 years grown family business
CNET.com listed as #86 in the IT provider
reviews
Stock position on Nasdaq has shown
decrease in the past five years
Mentioned in Time Magazine several years
ago
Staff currently at 50 employees
4. Social Media Plan
Create facebook page and twitter identification
Initialize incentive for liking the page and following
on twitter through promotions with retail stores
(i.e. Best Buy and Radio Shack)
Promote events in shopping malls where potential
audience is located in hopes of improving notice
Offer free electronic service to new customers
and computer cleaning or virus check for existing
customers for three months
5. Benefits for Northwestern
Technologies
Customer inquiries would increase and more
referrals would be done through facebook and
twitter
Within six months a new department created
for social media purpose would increase
because of inquiries
Two to three years of social media
initialization, mention as main cover on IT
News Magazine and Geeks.com on
Northwestern Technologies
6. Conclusion
Facebook and Twitter launch plan
Staff for social media created
Quarterly presences with Retail Stores to
continue presence
Incentives for new customers liking facebook
and twitter pages
Events to keep current customer base
