Examples of hearing aid promotional projects

1. Claire E. Cunningham
PORTFOLIO
Hearing Aid Marketing

2. Direct Mail
Challenge: Keep message fresh in weekly patient acquisition mailings
Solution: Changed mailer designs but retained some elements to build brand
recognition

3. Newspaper Ads
Challenge: Reduce ad spending
Solution: Analysis showed smaller ads to be a better buy (Lower cost for same
or better results)

4. Events
Challenge: Open House letters no longer attracting people
Solution: New, invitation-style mailer

5. Events
Challenge: Make the most of educational event featuring local celebrity
Solution: Promotional programs met goal of 90 attendees. Seventy percent of
attendees set appointments.

6. Results Measurement
Challenge: Management wanted to know how best to spend marketing dollars
Solution: Used available information (appointments and sales) to provide apples-to-
apples comparison

7. Website
Challenge: Create a CMS-compatible web site
Solution: With designer created WordPress-based site. Handled site updates

8. Patient Retention
Plan
Challenge: Stay top-of-mind with patients
Solution: Program of newsletters, cards and letters using patient database

9. Patient Retention
Newsletters
Challenge: Stay top-of-mind with patients
Solution: Program of newsletters, cards and letters using patient database

10. Patient Retention
Cards
Challenge: Stay top-of-mind with patients
Solution: Program of newsletters, cards and letters using patient database

11. Literature
Challenge: Patients needed basic information about company and programs
Solution: System of literature that presented consistent brand image and message

12. Brand Identity
Challenge: Create/maintain recognizable image
Solution: Pieces that utilize logo and corporate colors consistently

13. Claire E. Cunningham
Plymouth, MN
763-546-0479
clairec529@msn.com
http://linkd.in/ClaireCunningham