During the Circular Economy Seminar at ReMaTec 2015 Philips discussed their new market strategy for offering lighting as a service instead of selling lighting equipment, which opens the way for remanufacturing of the leased equipment.
2. Philips
Ligh8ng
Customer
Segments
26%
11%
29%
5%
20%
6%
2%
1%
Retail
Entertainment
Healthcare
Homes
Offices
Outdoor
Industry
Hospitality
Philips
Ligh8ng:
Our
Business
• 37,000+
people
employed
worldwide
in
60
countries
• €6.9
Billion
sales:
~
75%
is
B2B,
~
37%
is
LED,
72%
is
Green
Products
Ir.
Anton
Brummelhuis
MBA,
Sr.
Director
Sustainability,
Philips
Ligh>ng
• 28
years
of
Philips
experience
in
industrial
and
business
management,
business
crea8on
and
sustainability
• Sustainable
Business
Development:
energy
efficient
ligh8ng,
societal
innova8on
and
circular
economy
3. Our
Vision:
We
strive
to
make
the
world
healthier
and
more
sustainable
through
innova8on
Source:
Ecological
Footprint
Atlas
2009
UN Human Development Index = life expectancy + education level + purchasing power
Societal
Innova8on
Circular
Innova8on
3
4. 4
The
Linear
Economy
is
ending..
Take
Make
Dispose
3 planets
150% price increase
2.2billion tons waste
5. Enablers
Business
models
Design
Collabora8on
Reverse
logis8cs
The
Circular
Economy
is
rising..
Cycles
5
6. • Preserve
added
value
of
labor
and
capital
costs
of
assets
via
ownership
• Mone8ze
as
long
as
possible
at
highest
value,
ideally
as
service
• Cascade
assets
down
via
remanufacturing
towards
recycling
C
r
e
a
t
e
v
a
l
u
e
Preserve
value
Philips
Circular
Innova8on
8. 8
Design
for
Recycling
–
Slimstyle
case
Crushing
results:
9. 9
Schiphol,
Cofely,
Turntoo
and
Philips
have
entered
into
a
collabora8on
for
Light-‐as-‐a-‐
Service
in
the
terminal
buildings
at
Amsterdam
Airport
Schiphol.
• 3700
LED
fixtures
• Schiphol
pays
for
the
light
it
uses
• Philips
remains
owner
of
the
installa8on
• 50%
reduc8on
in
electricity
consump8on
• Fixtures
op8mized
for
Circular
Economy
• Philips
and
Cofely
responsible
for
the
performance
and
re-‐use
and
recycling
• Real-‐8me
performance
management
Jos
Nijhuis,
CEO
Schiphol:
"It
is
Schiphol's
ambi8on
to
become
one
of
the
most
sustainable
airports
in
the
world.
With
this
innova8ve,
out-‐of-‐the-‐box
solu8on,
we
set
a
new
standard
that
matches
the
ambi8on
level
of
the
airport."
Philips
LaaS:
Schiphol
case
10. Managed
services
at
hospital
level
Refurbished
medical
equipment
Spare
parts
recovery
for
servicing
medical
assets
Service
Refurbish
Parts
harves8ng
Recycle
Light
as
a
Service
Refurbished
ligh8ng
equipment
Designed
for
easy
recycling
Use
of
recycled
content
in
new
products
Spare
parts
business
for
ligh8ng
assets
Progress
on
value
preserva8on
11. 11
Thank
You!
For
more
informa>on:
www.philips.com/circulareconomy
Or
contact:
anton.brummelhuis@philips.com
Editor's Notes
Vision; HDI; Footprint and related innovation directions
3 planets: Natural capital equivalent of human consumption by 2050 (WWF)
150%: Commodity price increase between 2002 and 2010 (McKinsey)
by 2025, we will be producing over 2.2 billion tonnes of waste per year. (World Bank, 2012)
CE is an economy that is restorative by design and aims to decouple economic growth from the use of natural resources.
CE aims for: 1) 100% renewable energy, 2) waste = food 3) new business models enabling upcycling
4 cycles; 4 enablers
> 1 trillion: Global potential of $1 trillion a year in net material savings alone by 2025
Implementing circular economy building blocks like Light-as-a-Service (as new business model), circular economy design rules, new ecosystem of partners and reversed logistics is a new art of doing business and requires new competences, resources, tools and dedication. We see this transition as a long journey we want to go with our stakeholders.
In the area of product design we are experimenting with different ways to design our products for a circular economy, extending the lifetime of our products through modular design and backwards compatibility.
For example, we have created a scorecard to assess the circularity of lighting products. Our products are measured on ease of maintenance, upgradability, modularity, ease of disassembly and ease of recycling.