Most self-producers have little time to find and build an audience beyond family and friends. That’s fine for now, but how can individual artists and start-up companies invite strangers into your art and nurture people to continue supporting you financially and by attending? We’ll review typical mistakes that artists and companies don’t even realize they make, and brainstorm/train each other in how to bridge the gap between your potential audience and current marketing. Includes individual evaluation and take-aways you can use immediately.

1. by Cindy Marie Jenkins

2. What is Outreach?

3. Question
Who knows what a neighborhood council is?
Nearly every neighborhood in Los Angeles
a neighborhood council
Anyone who lives, works or plays
in a neighborhood can get involved
or even hold a position on the Board.

4. Why bring up
Neighborhood Councils?
They have the same
challenge the arts scene in
Los Angeles has:
People mostly learn of
their existence by chance
& word of mouth.

5. Question
Have you heard of these museums?

6. Question
Have you been in the last six months?

7. Next Question:
Have you heard of these galleries?

8. Next Question:
Have you been to one in the last 6 months?

9. Now substitute:
with
with
with

10. And substitute:
with
with
with
with

11. That is
THE GAP.

12. Simply Put:
Your friends/family/etc will likely see your show.
Non-theatre artists
don't read theatre blogs.

13. & Theatre Blogs/Sites/Etc.....
are inundated.
though they want
to, & often do, help.

14. How is anyone NEW
supposed to know about
the vibrant Los Angeles arts scene
if we don't
Reach Out
to them?

15. Reach Out
OUTREACH

16. What is Outreach?
Courtesy Merriam-Webster Online
transitive verb
1
a : to surpass in reach
b : EXCEED
2
: to get the better of by trickery
intransitive verb
1
: to go too far
2
: to reach out

17. What is Outreach?
Courtesy Merriam-Webster Online
1
: the act of reaching out
2
: the extent or limit of reach
but it's the very last definition I like the best:

18. What is Outreach?
Courtesy Merriam-Webster Online
3
:the extending of services or assistance
beyond current or usual limits
or my own definition:

19. What is Outreach?
OUTREACH
is
PR
on
SPEED

20. Meaning:
You might do things on speed
that would never be done sober.
OUTREACH
requires more than out of the box thinking

21. Forget about the box.
There's a box?

22. Brainstorm
What's your project about?
Who is the audience you want to reach?

23. More:
Upcoming workshops
http://cindymariejenkins.com/workshops/
Ask me anything
cindymariejenkins@gmail.com
@OutreachNerd
http://www.linkedin.com/in/cindymariejenkins