Self Publishing Using Lulu.com

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Self Publishing Using Lulu.com

  1. 1. Self Publishing Using Lulu.com Cindy Selensky Foster November 2007
  2. 2. Publishing Example • 300 page book • 6” x 9” Landscape • Color Cover • B&W pages • “Perfect Bound” • 150 sheets of paper • Price Comparison • 1 Copy • 10 Copies • Turn-around time? • Distribution Cost?
  3. 3. Publishing House • 1-10 copies not an option • Minimum copies 100-250, some as high as 1000 copies 1st run • Publishing cost author’s responsibility • Distribution costs ??? • Turnaround – 3 months or longer
  4. 4. Do It Yourself • Electronic File or Manuscript • Computer • Printer or scanner • Paper • Lots of Ink • Paper Cutter • Stapler • Cost ???? • Turnaround ??? • Distribution – ?? hand delivery, USPS, UPS
  5. 5. Ancestry Press • Electronic file • Submit via website • Hard leatherette cover – 2 line stamped title • Currently maximum 100 pages • 1 (100 pg) copy - $59.95 • 10 copies - $506.52 • Turnaround – 2-3 weeks • Distribution – by Ancestry.com
  6. 6. FedExKinkos* • Electronic file or manuscript • Submit via website or deliver to store • Comb or coil binding w/clear plastic cover • “Perfect Bound” not available • 1 copy - $28.26 (includes tax) • 10 copies - $202.58 (includes tax) • Turnaround - 1-3 days • Distribution – ?? hand delivery, USPS, UPS *Price Quote 11/3/07
  7. 7. www.Lulu.com • Electronic file • Submit via website • Multiple binding options • Color Cover, B&W pages • 1 copy - $15.54 (includes tax, shipping) • 10 copies - $125.67 • Turnaround – 7-10 days • Distribution – Lulu.com
  8. 8. Cost Comparison Copies FedExKinkos Lulu.com Savings 1 27.74 15.54 56% 10 197.38 125.67 63%
  9. 9. About Lulu • Privately held RTP company, launched 2002 • Web based • Not a publisher • Allows creators to publish text and multimedia 1.2 million registered users • 15,000 new registrations/week • Receives more than 3M unique visitors/month • Offers > 235,000 titles • Publish > 4K new titles/week • Creators earned million in royalties
  10. 10. 10 Steps to Publishing With Lulu 1. Create an Lulu account 2. Select Dimensions and Binding 3. Download template & Write book 4. Publish! Upload Book 5. Download & Examine Book 6. Make any changes (repeat steps 4, 5) 7. Design or Select Cover design 8. Determine distribution, set royalty 9. Marketing – set up 10. Collect quarterly royalty checks
  11. 11. www.lulu.com
  12. 12. 1. Create an Lulu account https://www.lulu.com/register.php
  13. 13. 2. Select Dimensions and Binding http://www.lulu.com/en/help/book_faqs#paperback_printspecs
  14. 14. Paper Details http://www.lulu.com/en/help/book_faqs#paperback_printspecs
  15. 15. 3. Download Template & Write Book http://www.lulu.com/en/help/book_faqs#paperback_printspecs
  16. 16. 4. Publish! Upload Book http://www.lulu.com/en/products/
  17. 17. 5. Download & Examine Book
  18. 18. 6. Make Document Changes
  19. 19. 7. Design or Select Cover Design
  20. 20. Cover Options: Themes
  21. 21. Cover Options: Background and Pictures
  22. 22. 8. Determine Distribution, Set Royalty
  23. 23. 9. Marketing - Distribution
  24. 24. Optionally: Purchase ISBN http://www.lulu.com/en/help/isbn_faq#isbn_benefit http://www.lulu.com/en/help/distribution_faq#distro_requirements • You cannot change the title. • You cannot change the binding type. • You cannot change the trim size. • You cannot change the interior color. • Adding, removing or moving text • Adding or removing chapters or an index • Changing the sequence of chapters • Dramatically changing your cover design Adding, removing or moving text
  25. 25. Amazon.com
  26. 26. WorldCat.org http://www.worldcat.org/oclc/70945364&referer=brief_results
  27. 27. Google Book Search
  28. 28. 10. Collect Quarterly Royalty Checks $☺
  29. 29. Additional Lulu Publishing Options • e-Books • Brochure • Calendar • CD/DVD • Artwork • Digital Media • Photo Book
  30. 30. Question? Cindy Selensky Foster cindyfoster@nc.rr.com
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