Are You A Welcoming Church?     Hamilton Workshop 2012
IT ALL  STARTSWITH VISION
It All Starts With Vision    • Cast it early and communicate it often    • This starts with church leadership
It All Starts With Vision    • Cast it early and communicate it often    • This starts with church leadership       • It h...
It All Starts With Vision    • Cast it early and communicate it often    • This starts with church leadership       • It h...
It All Starts With Vision    • Cast it early and communicate it often    • This starts with church leadership       • It h...
It All Starts With Vision    • Cast it early and communicate it often    • This starts with church leadership       • It h...
It All Starts With Vision    • Clearly share the vision with staff/key      volunteers
It All Starts With Vision    • Clearly share the vision with staff/key      volunteers       • It should guide every minis...
It All Starts With Vision    • Clearly share the vision with staff/key      volunteers       • It should guide every minis...
It All Starts With Vision    • Clearly share the vision with staff/key      volunteers       • It should guide every minis...
EVERYTHINGYOU DO SAYSSOMETHING
Everything You Do Says Something   • If everything you do communicates     something why not be intentional about it?   • ...
Everything You Do Says Something   • If everything you do communicates     something why not be intentional about it?   • ...
Everything You Do Says Something   • If everything you do communicates     something why not be intentional about it?   • ...
• Starbucks is more  than coffee• Third place  between home  and work• Churches have  tried to embrace  this “third place”...
• Care about the  experience first  and then design  the product• Genius Bar• People want to  share their Apple  experienc...
• You can’t control your brand• You can shape it           • People act as the brands heart, head,             eyes, hands...
How to Build a Meaningful Brand
Everything You Do Says Something   • You’re brand can’t be faked      • You can’t deliver what you’re not        passionat...
FRIENDLY HELPFULVOLUNTEERS
Friendly Helpful Volunteers   • Equip greeters with what they need     • What’s going on this weekend
Friendly Helpful Volunteers   • Equip greeters with what they need     • What’s going on this weekend     • Can they leave...
Friendly Helpful Volunteers   • Equip greeters with what they need     • What’s going on this weekend     • Can they leave...
Friendly Helpful Volunteers   • Equip greeters with what they need     • What’s going on this weekend     • Can they leave...
Friendly Helpful Volunteers   • Equip greeters with what they need     • What’s going on this weekend     • Can they leave...
Friendly Helpful Volunteers   • Equip greeters with what they need     • What’s going on this weekend     • Can they leave...
Friendly Helpful Volunteers   • Equip greeters with what they need     • What’s going on this weekend     • Can they leave...
FOLLOWYOUR OWN SIGNAGE
Follow Your Own Signage   • Starting from the outside, follow your signs     to see if you can get where you want to go
Follow Your Own Signage   • Starting from the outside, follow your signs     to see if you can get where you want to go   ...
Follow Your Own Signage   • Starting from the outside, follow your signs     to see if you can get where you want to go   ...
Follow Your Own Signage   • Starting from the outside, follow your signs     to see if you can get where you want to go   ...
Follow Your Own Signage   • Starting from the outside, follow your signs     to see if you can get where you want to go   ...
WELCOMINGVISITORS IN  SERVICE
Welcoming Visitors In Service   • Keep it simple and friendly
Welcoming Visitors In Service   • Keep it simple and friendly   • Let visitors know where they can connect     for more in...
Welcoming Visitors In Service   • Keep it simple and friendly   • Let visitors know where they can connect     for more in...
Welcoming Visitors In Service   • Keep it simple and friendly   • Let visitors know where they can connect     for more in...
VISITORFOLLOW UP
Visitor Follow Up    • Do you have a welcome center? What are      you giving people?
Visitor Follow Up    • Do you have a welcome center? What are      you giving people?    • Are you providing people with n...
Visitor Follow Up    • Do you have a welcome center? What are      you giving people?    • Are you providing people with n...
Visitor Follow Up    • Do you have a welcome center? What are      you giving people?    • Are you providing people with n...
Visitor Follow Up                                       Volunteer                          Membership             Next Ste...
Visitor Follow Up                                             Volunteer                                Membership         ...
Visitor Follow Up                                                Volunteer                               Membership       ...
Visitor Follow Up    • How are you going to measure if what      you’re doing is successful?
Visitor Follow Up    • How are you going to measure if what      you’re doing is successful?       • Specific goals
Visitor Follow Up    • How are you going to measure if what      you’re doing is successful?       • Specific goals       ...
Visitor Follow Up    • How are you going to measure if what      you’re doing is successful?       • Specific goals       ...
COMMUNICATE WITH YOUR  MEMBERS
Communicate With Your Members   • Your members need to feel at home, too
Communicate With Your Members   • Your members need to feel at home, too   • Having clear, consistent communication     he...
Communicate With Your Members   • Your members need to feel at home, too   • Having clear, consistent communication     he...
Communicate With Your Members   • Your members need to feel at home, too   • Having clear, consistent communication     he...
REAL LIFE EXAMPLESOF WHAT NOT   TO DO
Real Examples   • “Excuse me, I think you’re in my seat.”
Real Examples   • “Excuse me, I think you’re in my seat.”   • “You’re not from around here are you?”
Real Examples   • “Excuse me, I think you’re in my seat.”   • “You’re not from around here are you?”   • “Follow the blue ...
Real Examples   • “Excuse me, I think you’re in my seat.”   • “You’re not from around here are you?”   • “Follow the blue ...
HELP MEMBERSSHARE YOUR  CHURCH
Members Share Your Church   • Equip members to share your church     • Invite tools
Members Share Your Church   • Equip members to share your church     • Invite tools     • Cast your church’s vision       ...
Members Share Your Church   • Equip members to share your church     • Invite tools     • Cast your church’s vision       ...
BEING IN   YOURCOMMUNITY
Being In Your Community   • Find a need and fill it
Being In Your Community   • Find a need and fill it   • Be a community hub
Being In Your Community   • Find a need and fill it   • Be a community hub   • Match the community calendar
Are You A Welcoming Church (Hamilton)
Are You A Welcoming Church (Hamilton)
Are You A Welcoming Church (Hamilton)
Are You A Welcoming Church (Hamilton)
Are You A Welcoming Church (Hamilton)
Are You A Welcoming Church (Hamilton)
Upcoming SlideShare
Loading in …5
×

Are You A Welcoming Church (Hamilton)

785 views

Published on

Published in: Technology, Business

Are You A Welcoming Church (Hamilton)

  1. 1. Are You A Welcoming Church? Hamilton Workshop 2012
  2. 2. IT ALL STARTSWITH VISION
  3. 3. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership
  4. 4. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership • It helps you make better decisions
  5. 5. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership • It helps you make better decisions • It can spark member buy-in
  6. 6. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership • It helps you make better decisions • It can spark member buy-in • It makes it easier to talk about who you are
  7. 7. It All Starts With Vision • Cast it early and communicate it often • This starts with church leadership • It helps you make better decisions • It can spark member buy-in • It makes it easier to talk about who you are • Is any part of your vision welcoming?
  8. 8. It All Starts With Vision • Clearly share the vision with staff/key volunteers
  9. 9. It All Starts With Vision • Clearly share the vision with staff/key volunteers • It should guide every ministry in the church
  10. 10. It All Starts With Vision • Clearly share the vision with staff/key volunteers • It should guide every ministry in the church • Ministry programs can’t go rogue
  11. 11. It All Starts With Vision • Clearly share the vision with staff/key volunteers • It should guide every ministry in the church • Ministry programs can’t go rogue • If a ministry isn’t welcoming should it exist or be promoted?
  12. 12. EVERYTHINGYOU DO SAYSSOMETHING
  13. 13. Everything You Do Says Something • If everything you do communicates something why not be intentional about it? • An un-kept building says just as much as a slick brochure
  14. 14. Everything You Do Says Something • If everything you do communicates something why not be intentional about it? • An un-kept building says just as much as a slick brochure • This is your brand • Someones impressions or feelings based on their interaction with you
  15. 15. Everything You Do Says Something • If everything you do communicates something why not be intentional about it? • An un-kept building says just as much as a slick brochure • This is your brand • Someones impressions or feelings based on their interaction with you • Anyone can be your brand at the moment
  16. 16. • Starbucks is more than coffee• Third place between home and work• Churches have tried to embrace this “third place” idea
  17. 17. • Care about the experience first and then design the product• Genius Bar• People want to share their Apple experience with others
  18. 18. • You can’t control your brand• You can shape it • People act as the brands heart, head, eyes, hands, ears and voice. • Everybody who plans, writes, designs or thinks about the brand is responsible making sure it remains intact and understandable. • Be consistent across all touch points.
  19. 19. How to Build a Meaningful Brand
  20. 20. Everything You Do Says Something • You’re brand can’t be faked • You can’t deliver what you’re not passionate about. • People can see what you do and don’t care about by the way you act.
  21. 21. FRIENDLY HELPFULVOLUNTEERS
  22. 22. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend
  23. 23. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help
  24. 24. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important
  25. 25. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important • Share your communication strategy
  26. 26. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important • Share your communication strategy • Make sure they understand the church’s vision
  27. 27. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important • Share your communication strategy • Make sure they understand the church’s vision • Keep them on task
  28. 28. Friendly Helpful Volunteers • Equip greeters with what they need • What’s going on this weekend • Can they leave their post to help • Explain why their role is important • Share your communication strategy • Make sure they understand the church’s vision • Keep them on task • Ask them how you can help
  29. 29. FOLLOWYOUR OWN SIGNAGE
  30. 30. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go
  31. 31. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go • Go through a side door
  32. 32. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go • Go through a side door • Have a friend who doesn’t go to your church try it
  33. 33. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go • Go through a side door • Have a friend who doesn’t go to your church try it • Do they fit it with your church’s look and feel
  34. 34. Follow Your Own Signage • Starting from the outside, follow your signs to see if you can get where you want to go • Go through a side door • Have a friend who doesn’t go to your church try it • Do they fit it with your church’s look and feel • Use clear language (Children’s vs The Loft)
  35. 35. WELCOMINGVISITORS IN SERVICE
  36. 36. Welcoming Visitors In Service • Keep it simple and friendly
  37. 37. Welcoming Visitors In Service • Keep it simple and friendly • Let visitors know where they can connect for more information
  38. 38. Welcoming Visitors In Service • Keep it simple and friendly • Let visitors know where they can connect for more information • Don’t make them stand-up or do anything uncomfortable
  39. 39. Welcoming Visitors In Service • Keep it simple and friendly • Let visitors know where they can connect for more information • Don’t make them stand-up or do anything uncomfortable • Explain when your church is doing something out of the norm, a sensitive topic or a special event
  40. 40. VISITORFOLLOW UP
  41. 41. Visitor Follow Up • Do you have a welcome center? What are you giving people?
  42. 42. Visitor Follow Up • Do you have a welcome center? What are you giving people? • Are you providing people with next steps? • Follow up letter/email/visit • Next steps class
  43. 43. Visitor Follow Up • Do you have a welcome center? What are you giving people? • Are you providing people with next steps? • Follow up letter/email/visit • Next steps class • Frequency
  44. 44. Visitor Follow Up • Do you have a welcome center? What are you giving people? • Are you providing people with next steps? • Follow up letter/email/visit • Next steps class • Frequency • Are you making pushes for this at certain times in the ministry year • Are you making special plans for holidays, etc.
  45. 45. Visitor Follow Up Volunteer Membership Next Steps Class 1st visit
  46. 46. Visitor Follow Up Volunteer Membership Next Steps Class 1st visit • Do follow through • Don’t pester people
  47. 47. Visitor Follow Up Volunteer Membership Next Steps Class 1st visit • Do follow through • Don’t pester people • It’s okay if you don’t get their information on a first visit
  48. 48. Visitor Follow Up • How are you going to measure if what you’re doing is successful?
  49. 49. Visitor Follow Up • How are you going to measure if what you’re doing is successful? • Specific goals
  50. 50. Visitor Follow Up • How are you going to measure if what you’re doing is successful? • Specific goals • Opinion cards • Surveys
  51. 51. Visitor Follow Up • How are you going to measure if what you’re doing is successful? • Specific goals • Opinion cards • Surveys • Secret shopper
  52. 52. COMMUNICATE WITH YOUR MEMBERS
  53. 53. Communicate With Your Members • Your members need to feel at home, too
  54. 54. Communicate With Your Members • Your members need to feel at home, too • Having clear, consistent communication helps them know their church in functioning well
  55. 55. Communicate With Your Members • Your members need to feel at home, too • Having clear, consistent communication helps them know their church in functioning well • It helps give them buy-in to what your doing
  56. 56. Communicate With Your Members • Your members need to feel at home, too • Having clear, consistent communication helps them know their church in functioning well • It helps give them buy-in to what your doing • Set the tone with how you present events, vision, goals, new projects, etc.
  57. 57. REAL LIFE EXAMPLESOF WHAT NOT TO DO
  58. 58. Real Examples • “Excuse me, I think you’re in my seat.”
  59. 59. Real Examples • “Excuse me, I think you’re in my seat.” • “You’re not from around here are you?”
  60. 60. Real Examples • “Excuse me, I think you’re in my seat.” • “You’re not from around here are you?” • “Follow the blue line. It’s kind of complicated. Good luck.”
  61. 61. Real Examples • “Excuse me, I think you’re in my seat.” • “You’re not from around here are you?” • “Follow the blue line. It’s kind of complicated. Good luck.” • “I don’t know anything. I can’t really help you. This is my first day and no one trained me.”
  62. 62. HELP MEMBERSSHARE YOUR CHURCH
  63. 63. Members Share Your Church • Equip members to share your church • Invite tools
  64. 64. Members Share Your Church • Equip members to share your church • Invite tools • Cast your church’s vision • Teach them how to talk about it
  65. 65. Members Share Your Church • Equip members to share your church • Invite tools • Cast your church’s vision • Teach them how to talk about it • Ease them into serving
  66. 66. BEING IN YOURCOMMUNITY
  67. 67. Being In Your Community • Find a need and fill it
  68. 68. Being In Your Community • Find a need and fill it • Be a community hub
  69. 69. Being In Your Community • Find a need and fill it • Be a community hub • Match the community calendar

×