This was the publicity portion of our presentation from the seminar, "Online Marketing & Social Media Workshop. What Rock Stars & Porn Stars Know About Online Promotion That You Don’t… But Need To!" The seminar was co-produced with Michael Brandvold, of Michael Brandvold Marketing - http://www.michaelbrandvold.com - Enjoy! Regards, Christopher Buttner PRThatRocks.com

1. Online Marketing & Social Media Workshop What Rock Stars & Porn Stars Know About Online Promotion That You Don’t… But Need To!

2. What is Publicity?

3. What is Publicity? Publicity is the deliberate attempt to manage the public's perception of a subject.

5. What’s the difference between Advertising and Publicity? Advertising is what you pay for. Publicity is what you pray for.

6. Publicity adds credibility to all other aspects of your marketing communications efforts...

7. … Moreover, it’s the one aspect of marketing communications efforts that lends the most amount of credibility to your Brand.

8. And What is Your Brand? Your Brand is Your Name. And Your Name is a Promise that You Make to Your Customers.

9. Why is publicity so critical? Publicity is news, reports and coverage about you, or what you do, made by individuals, or media outlets, of great influence.

10. The Truth About Publicity. Your Publicity Effort Should Never End. Great Publicity is a Journey, not a Destination.

11. Ten Tips for DIY PR 1. Get over your fears. Learn how to sell yourself. Want media coverage? Ask.

12. Ten Tips for DIY PR 2. Be Creative. News doesn’t happen. News is created… and develop a sense of humor, especially about yourself. If they’re laughing, they’re listening.

13. Ten Tips for DIY PR 3. Learn how to spell and know the fundamentals of grammar. (Use the spellchecker).

14. Ten Tips for DIY PR 4. Proofread your work. Then have someone else proofread your work… and then have someone else proofread your work. Then let it ‘marinate’ for a few hours or overnight. You’ll be amazed at how many spelling and/or grammatical errors will appear, as well as glaringly required edits, when you come back to it with fresh eyes.

15. Ten Tips for DIY PR 5. Consistency of press output – if you’re out of sight, you’re out of mind.

17. Ten Tips for DIY PR 7. Contribute business tips or articles to your vertical media outlets for free. In the beginning, the most important thing is to get your name out there. Become an authority – offer commentary and/or opinions that benefit your contemporaries.

18. Ten Tips for DIY PR 8. Networking Opportunities - Know your industry associations, networking opportunities, conferences and trade shows. Other networking resources: Eventbrite.com and Meetup.com.

19. Ten Tips for DIY PR 9. You’re going to get rejected… A LOT. Respect Feedback and don’t take it personally. Your story is not the most important story in the world.

20. Ten Tips for DIY PR 10. The one guarantee in public relations is…. There are no guarantees.

21. What No One Will Tell You about Publicity, But What You Really Need to Know: Don’t Be A….