25 Way's to increase, engage, and grow your Facebook presence.

INCREASE
Christian Karasiewicz
http://www.christiankonline.com
25Ways
ENGAGE
GROW

As Facebook continues to grow (there are roughly 1 billion users using
the service to date) and 42 million+ Facebook Pages, it is becoming a
key area for businesses to connect with customers and to reach new
prospects.
So what happens after your business has set up shop with a Facebook
Page and the number of “Likes” you’re receiving isn’t growing?
Rather than give up, we’ve compiled 25 ways to increase, engage,
and grow your Facebook Page Likes, helping grow your presence
online and offline and get your business booming on Facebook.
Enjoy!
Sincerely,
Christian Karasiewicz

www.christiankonline.com
Facebook “Like” box
How to get started:
¡ Create your “Like” box
¡ Install on your website/blog
¡ Need help? Contact me
1
To help you bring more of your network in from your website, Facebook created social plugins.
Social plugins include the Facebook “Like” box.
The benefit to having the “Like” box on your website is that it makes liking your page frictionless.
This means users don’t have to leave your website to like your page - they can do it anywhere
you place the “Like” box at on your site.

Link a profile to a page
How to get started:
¡ Watch: How to link your Facebook
Profile and Page
2
Most users often overlook adding their Facebook Page to their Facebook Profile.
When you add your Facebook Page to your Facebook Profile, not only does it show up on your
profile for anyone to see (a great way to get the word out), but when you update your profile,
your friends also get notified (another great way to get the word out and grow those “Likes”)!
So how do you take advantage of this overlooked feature?
Check out the “how to get started” section below for instructions.

Share your page with friends
How to get started:
¡ Watch: How to share a Facebook Page
on your Profile
3
You’ve launched your Facebook Page for your business, but have you invited your friends to
“Like” it?
In most cases, the best way to give your “Likes” a boost and to start building buzz for your
business is to ask your friends (which you probably have more of than you do fans).
Another added benefit – when your friends like your page, it will show up in news feed for their
friends to see.
Here’s an example of how it looks in news feed when your friend likes a Facebook Page.

Comments box for feedback
How to get started:
¡ Create a Facebook comments box
¡ Install on your website/blog
4
Facebook has created a comments box that you can easily add to your website.
The benefits to using the Facebook comments box are that you can keep the conversation
going and also grow your website presence in the process.
Comments made in the Facebook comments box are shared on your website and in a visitors
news feed (meaning their friends will see their activity). This means more traffic to your website
and more opportunities to reach new customers and prospects!

Tagging posts 5
If you’re posting content about another business on Facebook, be sure to tag their page.
This notifies the business that you have posted about them and helps to increase the exposure
of your content to others on Facebook.
In addition to tagging a Facebook Page in a post, you can also tag a Facebook Page in
comments too.
Watch: Tagging posts on Facebook Pages

Photo tagging 6
If your customers and fans take photos and post them on Facebook, be sure you have them
tag your Facebook Page.
When fans tag your business, this shares the photo with their friends. When they tag themselves
or other friends in the photo, this notifies that person and increases the exposure the photo and
your business receives.
How to get started:
¡ Watch: Tagging photos on Facebook Pages
¡ Tag your business in photos
¡ Have your fans tag themselves

Analyze & Optimize 7
When you’re running your Facebook Page, it is important that you know how your content is doing at
all times.
This is why you should constantly analyze your Facebook Page to see which areas are working and not
working on your Facebook Page. I recommend looking at your Facebook Page analytics at least 2x
per week.
To analyze your content, be sure you check out your Facebook Insights.
After analyzing your content, be sure you optimize it to increase engagement with your fans. The
better engagement, the more chances you have of your content getting shared with their friends.
More sharing means more opportunities to bring new fans to your Facebook Page.
How to get started
¡ Read: Facebook Insights Glossary
¡ Check out your Facebook Insights

Facebook Advertising 8
If your Facebook Page is having a difficult time getting new “Likes” and you’ve tried posting
different types of content (posts with links, images, videos, etc), it might be time to spend some
money on advertising.
When running Facebook Ads, you have a number of types of ads to consider:
• Facebook Ads - great for bringing in new fans.
• Sponsored Stories - reach someone through news feed who isn’t yet a fan.
• Promoted Posts - have a specific post shown to fans in their news feed.
Remember, each of the three types of Facebook Ads offers a unique way to reach fans (both
current and new fans).
How to get started
¡ Decide on which type of Facebook Ad to run
¡ Create your ads
¡ Monitor and tweak your ads to lower your cost

Guest post on other blogs 9
One of my favorite ways to grow your Facebook presence is to guest post on other blogs.
Not only is this a way to get your name in front of people who are not familiar with you, but it is
a way to amplify your skills to a diverse audience.
For example, if you’re knowledgeable about a particular subject, reach out to blogs that write
about that topic and ask if you can contribute. Once your guest post is up on their site, be sure
to promote it on your Facebook Page and through all of your relevant social media channels.
This way you let fans know about it.
On my own website, I include a guest post submission form. This way if someone wants to be a
guest blogger, they can fill out a brief form.
How to get started
¡ Google your subject
¡ Visit the website and contact the site owner
¡ Write your post – include links to your Facebook
Page / website
¡ Promote your guest post on your Facebook Page

Make it easy to “Like” posts 10
One easy way to get more of your content seen and ultimately, more fans to your Facebook
Page is to include a Facebook “Like” button on your blog posts.
Here’s an example.
This way you make it easy for readers to share your content. When they “Like” your posts, this
also shows in their friends news feed, leading to more visitors back to your website.
How to get started
¡ Add a like button to posts

Text to Like! 11
Out of 2.7 billion people, 40% of the worlds population is using mobile. If you know someone
who lives on text messages, let them know that they can “Like” your Facebook Page and even
receive updates via text message.
To “Like” a Facebook Page via text message, watch this short video.
Pro Tip: “Text to like” is a great feature to share with users when you’re at a conference and
want to make it easy for them to Like your Facebook Page.

Post a status update 12
Want to get more “Likes” from your current Facebook fans? Be sure you keep them involved.
How can you keep them involved?
Post interesting content that they’ll want to comment on and share. A few examples; exciting
news about your business, a link to an article that’s related to your industry, even a (related)
photo.
Pro Tip: Don’t be afraid to try new content. Also, don’t be afraid to ask fans and customers
what they want to see. This will help you hone in on what content you should be posting that
they’ll be interested in and want to share.

Run contests 13
Contests are a great way to get free marketing and advertising, and for growing your number
of Facebook Page Likes.
One of my favorite ways to run a contest is using Rafflecopter. In order to enter the contest,
users must “Like” your Facebook Page.
Remember, when someone likes your page, it shows in their news feed for their friends to see!
How to get started
¡ Rafflecopter

Add a bumper/lower third 14
When you’re creating videos to post on YouTube, don’t just tell viewers to go find you on
Facebook. Provide them with a direct link.
How do you do this with video? Take things up a notch by adding a video bumper or a lower
third to your video. Here’s an example of a lower third that I often include in my videos.
Adding a video bumper or lower third is a great way to incorporate a call-to-action strategy in
your online videos such as liking your Facebook Page.
Pro Tip: Keep it simple. Your bumper/lower third just needs one action and an easy to remember
URL.

Create a fan reveal promo 15
Instead of giving away all of your content, sometimes you have to tease fans.
A great way to do this is with a fan reveal promo. This is where you entice visitors to get
something – a coupon, a download, etc. The catch, they must “Like” your Facebook Page.
If you’re not a graphic designer no problem! There are tools that can help you do this.
How to get started
¡ Select a service
¡ App: ShortStack
¡ Wordpress users: WP4FB
¡ Create contest & test it!
¡ Share contest on your Facebook Page

Facebook Signs 16
Just because your business is on Facebook doesn’t mean your brick-and-mortar customers
know you are too.
Fortunately, there are free Facebook signs you can print and post in your store to advertise your
Facebook presence.
Once you’ve printed them, make sure to include your Facebook URL.
Pro Tip: Don’t just put these at your register. Add them to your dressing rooms, tables, even your
store windows.
How to get started:
¡ Choose a sign
¡ Option 1: Free Facebook signs
¡ Option 2: Free Facebook signs
¡ Add Facebook Page URL
¡ Post signs at your business

Email signature 17
If you are serious about getting more quality likes on your Facebook Page, be sure you promote
it in the obvious places such as in your email signature.
If you communicate a lot over email, don’t overlook this valuable piece of real estate.
Pro Tip: Mobile devices and tablets are equally important communication devices. If you
update your email on your computer, be sure you also create a consistent email signature for
mobile devices and tablets you use too.
If you use an iPhone, you can have multiple signatures. Watch this short video on how to setup
multiple email signatures.
Recommended tools:
¡ Wisestamp
¡ Mail: Creating an email signature in Mail
¡ iOS: How to setup multiple email signatures
¡ Android: K-9 Mail

Facebook Vanity URL’s 18
Ever wonder how businesses create customized Facebook URL’s? They’re called Vanity URL’s.
Facebook vanity URL’s are a great way to share your Facebook Page – so make it catchy,
but not too difficult to remember. This way you can get fans to your page quickly.
Facebook vanity URL’s can be used for both Facebook Profiles and Facebook Pages,
so before choosing your new name, be sure you have a strategy.
For example:
My Facebook Profile URL: http://www.facebook.com/christiankarasiewicz
My Facebook Page URL: http://www.facebook.com/askck
Pro Tip: Choose wisely because you can only change your Facebook vanity URL once.
How to get started:
¡ Watch: How to change your Facebook vanity URL
¡ Read: Check your current Vanity URL’s
¡ Need help selecting a vanity URL? Contact me

Twitter + Facebook Page 19
Although Twitter and Facebook are two separate social networks, don’t forget to tweet out a
link to your Facebook Page from time to time. USe the two as a force multiplier for your content.
This is a great way to tell your Twitter followers about your Facebook Page and encourage
them to connect with your business on Facebook. It’s also a way to leverage your audience
from one network to build another!
Pro Tip: When composing a tweet, be sure you leave space for people to retweet you – I
suggest composing a tweet of about 120 characters.

LinkedIn + Facebook Page 20
LinkedIn is mostly for business, so why are you not advertising your Facebook Page?
Be sure you’ve added a link to your Facebook
Page in your LinkedIn profile. This way if
someone is looking at your profile, they’ll know
that you have a Facebook presence too.
Pro Tip: Promote your Facebook Page on LinkedIn
Profile > Edit Profile > Contact Info > Edit Contact Info

Business Cards 21
While LinkedIn is a great professional social network, it’s important to continue to connect with people
offline.
When you’re networking and making connections with other influencers, be sure to keep updated
business cards handy.
On your business cards, here’s what you should include:
•Name
•Phone number
•Email address - don’t use your personal email address. Instead, use your business email address.
•Website
•Social networks - don’t list all of them, just the main ones.
Pro Tip: When sharing your Facebook URL in a business setting, be sure you share your
Facebook Page URL and not your Facebook Profile.
How to get started:
¡ Business card review: Contact me

Facebook “add interest” lists 22
Want exposure for your business? Consider creating a Facebook “add interest” list. Add interest
lists are a way to create lists of…friends, pages, resources, etc.
Pro Tip: Create an “add interest” list for your industry and add others to it – relevant businesses,
public figures, even friends people should follow. Don’t forget to add your business too.
When you add someone to an “add interest” list, they get notified.
Once you have a list created, be sure to share the URL with your friends and
especially your fans. Remember, it’s not just about your business, it’s the
value you add that encourages people to want to recommend you to others.
How to get started:
¡ Watch: How to create add interest lists on Facebook
¡ Read: Facebook “add interest” lists
¡ Create: Facebook “add interest” lists
¡ Questions? Contact me

YouTube channel profile 23
If you’re a YouTube rockstar or just getting started with your channel, one area you definitely
don’t want to overlook is your profile.
YouTube recently updated the look of YouTube channels and added in a host of new features -
the main one being a unified design. View example of the new YouTube layout.
In addition to putting more of an emphasis on your profile, they have also added YouTube
channel art, a way you can market your business and your online presence.
Pro Tip: Learn about YouTube channel art with this comprehensive guide + template.

Newsletters
My favorite newsletter tools:
¡ Aweber
¡ Mailchimp
¡ Feedburner
24
If you’re not using a newsletter to communicate with fans and customers, you’re overlooking an
important area. Email newsletters are a powerful tool to use to segment out your message to
specific audiences. For example, users who signed up through Facebook vs. Twitter.
They can also complement your marketing efforts by incorporating content from blogs, along
with photos and videos you posted across various social networks into one message.
This way, if your newsletter gets forwarded (which is what you want to happen), people who
don’t know you can receive your newsletter from a friend and connect with you across your
social channels. In the process, this will help grow your online presence.
Pro tip: Be sure to link directly to your social media accounts instead of telling people to search
for you. This will save your readers and customers time. Also, make sure you test your links before
hitting send to ensure they take readers where you want them to go.

Presentations
Connect with me:
¡ www.christiankonline.com
¡ www.facebook.com/askck
¡ www.youtube.com/ckarasiewicz
¡ www.twitter.com/ckroks
25
If you’re giving a presentation, I cannot stress this enough. Let everyone know how and where they can
connect with you.
You’re not limited to just your email address. Share your Facebook Page, website, display your Twitter username
in your footer, or even promote a conference hashtag to encourage dialog to spillover onto your networks.
This way you spell out exactly where you want people to connect with you.
For example, if they have questions, encourage conference attendees to post them on your Facebook Page
and you can answer them there. This will encourage dialog, boost the engagement on your Facebook Page,
and get people talking and wanting to know what event you’re at if they’re not there.
Pro Tip: if you’re on a network, but are not active, don’t share it.

SHARE IT!
Connect with Christian Karasiewicz:
Web: www.christiankonline.com
Facebook: www.facebook.com/askck
Twitter: www.twitter.com/ckroks
YouTube: www.youtube.com/ckarasiewicz
LinkedIn: www.linkedin.com/in/christiankarasiewicz
Google+: http://plus.google.com/101529982402722005507/
Know someone who has a Facebook Page for their business who
could benefit from knowing these 25 creative ways to increase,
engage and grow your Facebook Likes?
http://www.christiankonline.com/grow-facebook-page-likes
What did you think about this ebook? Feel free to leave feedback
on my Facebook Page.

25 Way's to increase, engage, and grow your Facebook presence.

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25 Way's to increase, engage, and grow your Facebook presence.