Listen. Join. Start. The Social Media Playbook 0.2

What are we talking about? Goals for today Setting the Stage What is the big idea? Social Media Strategy and the (re) Organization Listen. Join. Start. As Easy As 1,2,3? More Discussion

Goals for today

Setting the Stage

What is the big idea?

Social Media Strategy and the (re) Organization

Listen. Join. Start. As Easy As 1,2,3?

More Discussion

Goals for today My goal is to help transform the organization and make markets more efficient with Social Media So what are your goals for this Social Media Workshop? What are you working on that we can help you with?

My goal is to help transform the organization and make markets more efficient with Social Media

So what are your goals for this Social Media Workshop?

What are you working on that we can help you with?

Why Are We talking? Social Media is really about the three C's - Context Communications Collaboration Ultimately, everything we do is a result of conversation. It is the process through which we create value.

Social Media is really about the three C's - Context Communications Collaboration

Ultimately, everything we do is a result of conversation. It is the process through which we create value.

Getting to Work. What is this Social Media Playbook? The most important tactics being deployed effectively by leading companies follow this model. It is a return to Business Fundamentals 101 in a new market environment created by new technologies and increasing frustration with the status quo.

The most important tactics being deployed effectively by leading companies follow this model.

It is a return to Business Fundamentals 101 in a new market environment created by new technologies and increasing frustration with the status quo.

Social Media Strategy A State of Mind, a State of Being Before executing on conversational strategy, it's good to check your old world paradigms at the door. "Somewhere along the way, markets, what we did together, became marketing, what we did to each other." David Weinberger Listen Join Start is certainly not as easy as 1,2,3 to execute, but it is this simple to think about strategically.

Before executing on conversational strategy, it's good to check your old world paradigms at the door.

"Somewhere along the way, markets, what we did together, became marketing, what we did to each other."

David Weinberger

Listen Join Start is certainly not as easy as 1,2,3 to execute, but it is this simple to think about strategically.

Social Media Strategy A State of Mind, a State of Being The Art of Listening Participation is Marketing Host Important Conversations

The Art of Listening

Participation is Marketing

Host Important Conversations

Social Media Strategy A State of Mind, a State of Being The Secret is Powerful Questions "Successful people ask better questions, and as a result, they get better answers." Tony Robbins Successful companies are those that ask the most important questions and create systems that explore the answer by including the best thinking from diverse, but informed, perspectives. Blog Posts with Questions receive more comments than those that make statements

The Secret is Powerful Questions

"Successful people ask better questions, and as a result, they get better answers."

Tony Robbins

Successful companies are those that ask the most important questions and create systems that explore the answer by including the best thinking from diverse, but informed, perspectives.

Blog Posts with Questions receive more comments than those that make statements

Social Media Strategy A State of Mind, a State of Being “ The wise man doesn't give the right answers, he poses the right questions.” Claude Levi-Strauss

“ The wise man doesn't give the right answers, he poses the right questions.”

Claude Levi-Strauss

The Social Media Playbook 0.2 Getting to work…

Listen Are you self aware? Where’s the conversation? Who’s influential? What do they care about? What are they talking about today?

Are you self aware?

Where’s the conversation?

Who’s influential?

What do they care about?

What are they talking about today?

Join Who are you? What do you think? Who needs to know who? Who are your friends? What can you contribute?

Who are you?

What do you think?

Who needs to know who?

Who are your friends?

What can you contribute?

Start How can you get some practice? What is your outcome and your purpose? Where are you publishing regularly? How can you highlight great thoughts? How can you improve?

How can you get some practice?

What is your outcome and your purpose?

Where are you publishing regularly?

How can you highlight great thoughts?

How can you improve?

Moving Forward Together http://wiki.listenjoinstart.com/ Chris Heuer [email_address] http://www.chrisheuer.com/

http://wiki.listenjoinstart.com/

Chris Heuer [email_address] http://www.chrisheuer.com/