Listen. Join. Start. The Social Media Playbook

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This is the presentation deck I used for my session on Listen. Join. Start. at our Social Media Workshop http://www.socialmediaworkshop.com/

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Listen. Join. Start. The Social Media Playbook

  1. 1. Listen. Join. Start. The Social Media Playbook 0.2
  2. 2. What are we talking about? <ul><li>Goals for today </li></ul><ul><li>Setting the Stage </li></ul><ul><li>What is the big idea? </li></ul><ul><li>Social Media Strategy and the (re) Organization </li></ul><ul><li>Listen. Join. Start. As Easy As 1,2,3? </li></ul><ul><li>More Discussion </li></ul>
  3. 3. Goals for today <ul><li>My goal is to help transform the organization and make markets more efficient with Social Media </li></ul><ul><li>So what are your goals for this Social Media Workshop? </li></ul><ul><li>What are you working on that we can help you with? </li></ul>
  4. 4. Why Are We talking? <ul><li>Social Media is really about the three C's - Context Communications Collaboration </li></ul><ul><li>Ultimately, everything we do is a result of conversation. It is the process through which we create value. </li></ul>
  5. 5. Getting to Work. What is this Social Media Playbook? <ul><li>The most important tactics being deployed effectively by leading companies follow this model. </li></ul><ul><li>It is a return to Business Fundamentals 101 in a new market environment created by new technologies and increasing frustration with the status quo. </li></ul>
  6. 6. Social Media Strategy A State of Mind, a State of Being <ul><li>Before executing on conversational strategy, it's good to check your old world paradigms at the door. </li></ul><ul><ul><li>&quot;Somewhere along the way, markets, what we did together, became marketing, what we did to each other.&quot; </li></ul></ul><ul><ul><ul><ul><li>David Weinberger </li></ul></ul></ul></ul><ul><li>Listen Join Start is certainly not as easy as 1,2,3 to execute, but it is this simple to think about strategically. </li></ul>
  7. 7. Social Media Strategy A State of Mind, a State of Being <ul><li>The Art of Listening </li></ul><ul><li>Participation is Marketing </li></ul><ul><li>Host Important Conversations </li></ul>
  8. 8. Social Media Strategy A State of Mind, a State of Being <ul><li>The Secret is Powerful Questions </li></ul><ul><ul><li>&quot;Successful people ask better questions, and as a result, they get better answers.&quot; </li></ul></ul><ul><ul><ul><ul><li>Tony Robbins </li></ul></ul></ul></ul><ul><li>Successful companies are those that ask the most important questions and create systems that explore the answer by including the best thinking from diverse, but informed, perspectives. </li></ul><ul><li>Blog Posts with Questions receive more comments than those that make statements </li></ul>
  9. 9. Social Media Strategy A State of Mind, a State of Being <ul><li>“ The wise man doesn't give the right answers, he poses the right questions.” </li></ul><ul><ul><ul><ul><li>Claude Levi-Strauss </li></ul></ul></ul></ul>
  10. 10. The Social Media Playbook 0.2 Getting to work…
  11. 11. Listen <ul><li>Are you self aware? </li></ul><ul><li>Where’s the conversation? </li></ul><ul><li>Who’s influential? </li></ul><ul><li>What do they care about? </li></ul><ul><li>What are they talking about today? </li></ul>
  12. 12. Join <ul><li>Who are you? </li></ul><ul><li>What do you think? </li></ul><ul><li>Who needs to know who? </li></ul><ul><li>Who are your friends? </li></ul><ul><li>What can you contribute? </li></ul>
  13. 13. Start <ul><li>How can you get some practice? </li></ul><ul><li>What is your outcome and your purpose? </li></ul><ul><li>Where are you publishing regularly? </li></ul><ul><li>How can you highlight great thoughts? </li></ul><ul><li>How can you improve? </li></ul>
  14. 14. Moving Forward Together <ul><li>http://wiki.listenjoinstart.com/ </li></ul><ul><li>Chris Heuer [email_address] http://www.chrisheuer.com/ </li></ul>

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