8. “Status quo” “Higher performance”
Internal resources only
Limited capability
Slow response
High fixed costs
Fractional / interim resources
Specialized expertise
Rapid response
All costs variable
OLD NEWTHINKING THINKING
9. “Having True’s Chris Preston as our
Sales VP meant we were able to
implement scalable selling processes
and acquire our first customer cohort in
one quarter—exceeding our goals.”
- Erik Larson, Co-Founder Building Energy
10. “Adding True as a fractional executive
to our leadership team gave us instant
access to relevant experience, and
helped us work through issues we
would have missed.”
- Matt Rose, CEO APANA
11. “With Chris Preston as our fractional
CMO, we were able to put the right
pieces into place fast without having
to make a full-time hire.”
- Yoram Bernet, CEO Scope 5