Neal joined Maximizer in 2011 to lead corporate marketing strategy, demand generation efforts and inbound content marketing programs. Neal has 15 years of experience in marketing technology solutions across all sizes of organizations from SMB to Fortune 500 organizations and across all industries. Neal is most passionate about connecting the value of CRM to the measurable results experienced by Maximizer CRM customers. Neal can also be found sharing his thoughts across webcasts and the blogs on topics ranging from digital marketing best practices, the power of marketing automation and all things related to B2B technology marketing.
Snowball effect….tipping point….exponential rate.
Cheaper marketing strategies to the left. SMB’s can compete more effectively in the inbound world.
Prior to using the HubSpot software, FireRock focused all of their marketing resources on print advertising. Even though they had invested a lot of money in flyers and magazine and newspaper ads, they were unable to track whether these ads were actually making it into people’s hands
Webinar How the ‘Inbound World’ has Changed Marketing and Sales