Presented at the 2009 IA Summit conference by Peter Sweeney and Robert Barlow-Busch of Primal Fusion.
Technologies are considered disruptive if they challenge fundamental assumptions about how we do things. There is a fundamental assumption in information architecture that producers need to organize content before consumers can access it effectively. This is so fundamental that it permeates virtually every aspect of today’s online experience...
This presentation briefly introduces semantic technologies before exploring how these technologies could challenge the foundations of information architecture...
3. Disruptive technologies underperform at first…
High-end market
demands
Performance Low-end market
demands
You are
here!
Time
Based upon The Innovator’s Dilemma by Clayton Christensen
4. …but they eventually catch up.
You are High-end market
here! demands
Performance Low-end market
demands
Time
Based upon The Innovator’s Dilemma by Clayton Christensen
5. Semantic technology is now catching up…
Semantic Technology
• Encodes meanings.
• Auto-recognition of topics and
concepts…
• Enables machines as well as
people to understand, share and
reason…
6. …and is poised to disrupt IA.
Semantic Technology Information Architecture
• Encodes meanings. • The art of expressing a model or
concept of information…
• Auto-recognition of topics and
concepts… • The art and science of organizing
and labeling…
• Enables machines as well as
people to understand, share and • The structural design of shared
reason… information environments.
Definitions from:
7. The fundamental disruption:
Rather than producers organizing
information in advance, consumers
will organize it on demand.
9. The pace of semantic innovation is accelerating
Web 2.0
semi-structured data
specialized semantic technologies
Semantic Web
structured data
cooperation