A Fundamental Disruption: Moving Information Architecture Into the Hands of Individual Consumers

A fundamental disruption Moving information architecture into the hands of individual consumers IA Summit 2009 • Memphis

Digital cameras were a disruptive technology Photo from Flickr, by lnx.

Disruptive technologies underperform at first… High-end market demands Performance Low-end market demands You are here! Time Based upon The Innovator’s Dilemma by Clayton Christensen

…but they eventually catch up. You are High-end market here! demands Performance Low-end market demands Time Based upon The Innovator’s Dilemma by Clayton Christensen

Semantic technology is now catching up… Semantic Technology • Encodes meanings. • Auto-recognition of topics and concepts… • Enables machines as well as people to understand, share and reason…

…and is poised to disrupt IA. Semantic Technology Information Architecture • Encodes meanings. • The art of expressing a model or concept of information… • Auto-recognition of topics and concepts… • The art and science of organizing and labeling… • Enables machines as well as people to understand, share and • The structural design of shared reason… information environments. Definitions from:

The fundamental disruption: Rather than producers organizing information in advance, consumers will organize it on demand.

“Beware, the end is near!” <Yawn /> Artist’s rendition from NASA

The pace of semantic innovation is accelerating Web 2.0 semi-structured data specialized semantic technologies Semantic Web structured data cooperation

Demonstrations

Metaweb: Freebase http://www.freebase.com

Zepheira: Remix http://remix.zepheira.com/

Simile: Exhibit http://www.simile-widgets.org/exhibit

Thomson Reuters: Calais: Semantic Proxy http://semanticproxy.opencalais.com

Vivisimo: Clusty http://clusty.com

Kosmix http://www.kosmix.com

Primal Fusion: Thought networking http://www.primalfusion.com

So what might this mean for IA?

Peter Sweeney |peter.sweeney@primalfusion.com Robert Barlow-Busch |bbb@primalfusion.com Register for our alpha at:

A Fundamental Disruption: Moving Information Architecture Into the Hands of Individual Consumers

by Robert Barlow-Busch

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