0
A fundamental disruption
          Moving information architecture into
          the hands of individual consumers

     ...
Digital cameras were a disruptive technology




                                       Photo from Flickr, by lnx.
Disruptive technologies underperform at first…




                                                             High-end m...
…but they eventually catch up.




                                  You are                  High-end market
            ...
Semantic technology is now catching up…


Semantic Technology
 • Encodes meanings.
 • Auto-recognition of topics and
   co...
…and is poised to disrupt IA.


Semantic Technology                  Information Architecture
 • Encodes meanings.        ...
The fundamental disruption:



 Rather than producers organizing
information in advance, consumers
     will organize it o...
“Beware, the end is near!”


                             <Yawn />




                             Artist’s rendition fro...
The pace of semantic innovation is accelerating

                          Web 2.0
                     semi-structured da...
Demonstrations
Metaweb: Freebase


                    http://www.freebase.com
Zepheira: Remix


                  http://remix.zepheira.com/
Simile: Exhibit


                  http://www.simile-widgets.org/exhibit
Thomson Reuters: Calais: Semantic Proxy


                 http://semanticproxy.opencalais.com
Vivisimo: Clusty


                   http://clusty.com
Kosmix


         http://www.kosmix.com
Primal Fusion: Thought networking

                        http://www.primalfusion.com
So what might this mean for IA?
Peter Sweeney |peter.sweeney@primalfusion.com
  Robert Barlow-Busch |bbb@primalfusion.com
              Register for our a...
A Fundamental Disruption: Moving Information Architecture Into the Hands of Individual Consumers
Upcoming SlideShare
Loading in...5
×

A Fundamental Disruption: Moving Information Architecture Into the Hands of Individual Consumers

3,505

Published on

Presented at the 2009 IA Summit conference by Peter Sweeney and Robert Barlow-Busch of Primal Fusion.

Technologies are considered disruptive if they challenge fundamental assumptions about how we do things. There is a fundamental assumption in information architecture that producers need to organize content before consumers can access it effectively. This is so fundamental that it permeates virtually every aspect of today’s online experience...

This presentation briefly introduces semantic technologies before exploring how these technologies could challenge the foundations of information architecture...

Published in: Technology, Education
0 Comments
19 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,505
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
147
Comments
0
Likes
19
Embeds 0
No embeds

No notes for slide

Transcript of "A Fundamental Disruption: Moving Information Architecture Into the Hands of Individual Consumers"

  1. 1. A fundamental disruption Moving information architecture into the hands of individual consumers IA Summit 2009 • Memphis
  2. 2. Digital cameras were a disruptive technology Photo from Flickr, by lnx.
  3. 3. Disruptive technologies underperform at first… High-end market demands Performance Low-end market demands You are here! Time Based upon The Innovator’s Dilemma by Clayton Christensen
  4. 4. …but they eventually catch up. You are High-end market here! demands Performance Low-end market demands Time Based upon The Innovator’s Dilemma by Clayton Christensen
  5. 5. Semantic technology is now catching up… Semantic Technology • Encodes meanings. • Auto-recognition of topics and concepts… • Enables machines as well as people to understand, share and reason…
  6. 6. …and is poised to disrupt IA. Semantic Technology Information Architecture • Encodes meanings. • The art of expressing a model or concept of information… • Auto-recognition of topics and concepts… • The art and science of organizing and labeling… • Enables machines as well as people to understand, share and • The structural design of shared reason… information environments. Definitions from:
  7. 7. The fundamental disruption: Rather than producers organizing information in advance, consumers will organize it on demand.
  8. 8. “Beware, the end is near!” <Yawn /> Artist’s rendition from NASA
  9. 9. The pace of semantic innovation is accelerating Web 2.0 semi-structured data specialized semantic technologies Semantic Web structured data cooperation
  10. 10. Demonstrations
  11. 11. Metaweb: Freebase http://www.freebase.com
  12. 12. Zepheira: Remix http://remix.zepheira.com/
  13. 13. Simile: Exhibit http://www.simile-widgets.org/exhibit
  14. 14. Thomson Reuters: Calais: Semantic Proxy http://semanticproxy.opencalais.com
  15. 15. Vivisimo: Clusty http://clusty.com
  16. 16. Kosmix http://www.kosmix.com
  17. 17. Primal Fusion: Thought networking http://www.primalfusion.com
  18. 18. So what might this mean for IA?
  19. 19. Peter Sweeney |peter.sweeney@primalfusion.com Robert Barlow-Busch |bbb@primalfusion.com Register for our alpha at:
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×