The Internet of Things

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On Tuesday, June 28th, GE Global Research hosted a free webinar discussing the way that global connectivity and collaboration is affecting the business world.

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The Internet of Things

  1. 1. The Internet of Things Business Transparency in the “Systems Age”<br />Joseph James Salvo, Ph.D<br />Manager, Business Integration Technologies Laboratory<br />
  2. 2. GE Global ResearchSoftware Webinar Series“The Internet of Things”<br /><ul><li>Turn up the volume on your computer to hear the audio.
  3. 3. Any questions, please message Rebecca Norton.
  4. 4. Join the conversation on Twitter using the hashtag#GEsoftware</li></li></ul><li>Meet today’s presenter<br />Joseph James Salvo, Ph.D<br />Manager,Business Integration Technologies Laboratory <br />
  5. 5. GE … a heritage of innovation<br /><ul><li>Founded in 1892
  6. 6. 330,000 employees worldwide
  7. 7. $173 billion in annual revenues
  8. 8. Only company in Dow Jones index originally listed in 1896</li></li></ul><li>Global Research: market-focused R&D<br /><ul><li>First US industrial lab
  9. 9. Began 1900 in Schenectady, NY
  10. 10. Founding principle … improve businesses through technology
  11. 11. One of the world’s most diverse industrial labs</li></ul>Cornerstone of GE’s commitment to technology<br />
  12. 12. 3,000 technologists strong<br />Global Research Center<br />Niskayuna, NY<br />India Technology Center<br />Bangalore, India<br />China Technology Center Shanghai, China<br />Global Research Europe<br />Munich, Germany<br />Brazil Technology Center<br />Rio de Janeiro, Brazil<br />
  13. 13. The Internet of Things Business Transparency in the “Systems Age”<br />Joseph James Salvo, Ph.D<br />Manager, Business Integration Technologies Laboratory<br />
  14. 14. Why Now…<br />Global Events Demand Transparency and Trust. <br />India<br />IT/engineering<br />China<br />Low cost mfg<br />Tech Transfers<br />Massive<br />Infrastructure<br />Build <br />E-services<br />Digitization<br />Capital & Goods<br />US<br />Brands &<br /> Distribution<br />Europe<br />Large Open<br /> markets<br />Global connectivity enables a new knowledge economy<br />
  15. 15. Global Macroeconomic Drivers: Details Changing Fast<br />Russia<br />Raw materials<br />Domestic <br />market<br />Retail sales reform<br />Outsourcing<br />New market<br />Venture capital<br />Retail sales reform<br />China<br />Hi TechMfg<br />India<br />Low cost<br />IT/engineering<br />Robotic<br />Factories<br />Silicon fab<br />Tech Transfers<br />Brazil<br />Sudan<br />Africa<br />E-services<br />Digitization<br />Capital & Goods<br />US<br />Brands &<br /> Distribution<br />Europe<br />Large Open<br /> Markets<br />Export high tech-high value to China<br />Small business creation<br />New business models<br />Social contract questioned<br />Outsourcing<br />Business systems are global and vulnerable <br />Oil pricing, Regulations, Natural Disasters<br />
  16. 16. During the last ten years we have connected the people of the world to each other.<br /><ul><li>Snail Mail a billion pieces per day
  17. 17. Cell Phones 3.3 billion
  18. 18. The Internet 1.4 billion users
  19. 19. Text Messaging 142 billion/yr.
  20. 20. Blogs 112.8 million
  21. 21. IPOD’S 100 million, RSS Feeds
  22. 22. IPad’s millions sold in first month</li></ul>Information and data is abundant, ubiquitous and “overwhelming”.<br />
  23. 23. The Information Explosion is Just Beginning.<br />Today:<br />IPv4 supports 4.3×109 (4.3 billion) addresses, which is inadequate even if only one address goes to every living person. <br />Tomorrow:<br />IPv6 supports 3.4×1038 addresses. <br />Every object that can be labeled will be. <br />Earthgrid of 1mm spacing = room for 1018 tags per node<br />Next: <br />We will connect many objects to each other via hierarchical networks.<br />
  24. 24. The Evolution of Connectivity<br />Machine-to-Machine Decisions,<br /> Artificial Intelligence<br />1 Trillion Assets<br />Brain<br />Business Tool, Payment System, Personal Assistant & Entertainment Device<br />Value<br />Value<br />Functionality<br />Functionality<br />Connecting People to People<br />Connecting Assets to Assets<br />Interoperability<br />2.3 Billion<br />Interoperability<br />Interconnectivity<br />500 Million<br />Interconnectivity<br />50 Million<br />Box<br />1985<br />2000<br />2010<br /> Products Morph into Decision Systems that Learn and Integrate Information from Divergent Sources<br />
  25. 25. The End of the “Information Age”<br /><ul><li>Information content is readily available, commoditized and can be downloaded wirelessly to a variety of mobile memory devices.
  26. 26. Contradictory information is available from multiple outlets in real time.
  27. 27. The world is awash in so much information and content that without Powerful Decision Systemsto store, sort, validate and manage the data, people and businesses become paralyzed with confusion.</li></ul>Welcome to the “Systems Age”!<br />
  28. 28. The New World Order: Global Business Networks<br />“The need of a constantly expanding market for products chases the (businessman) over the whole surface of the globe. He must nestle everywhere, settle everywhere, establish connections everywhere. ….(until) All old established national industries have been destroyed or are daily being destroyed. They are being dislodged by new industries, whose introduction becomes a life and death question for all civilized nations, by industries that no longer work up indigenous raw material, but raw material from the remotest zones; industries whose products are consumed, not only at home, but in every quarter of the globe.”<br />- Karl Marx, 1848<br />“The world is flat” - Thomas Friedman <br />
  29. 29. In the “Industrial Age”<br />Thomas Edison provided private 2-dimensional electrical distribution grids<br />Manhattan late 1800’s<br />In the Hyper-Networked<br />“Systems Age”<br />Smart-Grid provides<br />real-time decisioning and<br />customer collaboration<br />Digital objects will coordinate decisions<br />
  30. 30. Metcalfe’s Law: ethernet, cell phones, telematics<br />The value of a network of N devices scales to roughly N2.<br />Source: Metcalfe’s Law Recurses Down the Long Tail of Social Networking, By Bob Metcalfe http://vcmike.wordpress.com/2006/08/18/metcalfe-social-networks/<br />The value of a network exceeds its cost at the critical point.<br />
  31. 31. People create extensive networks<br />People centric Internet and cellphone networks connect billions of people and information<br />
  32. 32. Next up:Machine to machine networks will become collaborative<br />Big Dog <br />Boston Dynamics<br />PackBot iRobot<br />Do you really know who your computer’s “friends” are?<br />
  33. 33. Why is GE interested in Networks?<br />GE maintains enormous transportation, financial, healthcare and information networks<br /><ul><li>Millions of fleet vehicles, cargo containers, trailers
  34. 34. Thousands of power plants, aircraft and locomotives</li></ul>GE needs to manage billions in assets while moving more than $1 trillion in goods.<br />
  35. 35. Caution: A networked world<br />built on brittle assumptions<br />leads to global resets.<br />Forecasts and predictions<br />Don’t always anticipate<br />Black Swan events<br />Rare events may disrupt<br />the “equations”<br />Build systems that predict, observe and adjust in near real-time.The world is only deterministic in part.<br />
  36. 36. Practical examples:Do you know where your trailer, railcar or container is…and what’s inside…?<br />
  37. 37. Strategic Collaborations in Network Transparency <br />ORLANDO, FLA. - MARCH 13, 2006 - Wal-Mart Stores, Inc. (NYSE: WMT) and the Trailer Fleet Services division of GE Equipment Services have announced an agreement whereby GE will supply Wal-Mart with trailer tracking technology for its fleet of 46,000 over-the-road trailers. <br />The satellite based tracking system helps to manage billions of dollars of deliveries every week<br />
  38. 38. Network Geo-Analytics create value<br /><ul><li>Security
  39. 39. Fuel conservation
  40. 40. RFID Inventories
  41. 41. Load balancing</li></ul>Apply Geo-Analytics to Ever Expanding Asset Pools Network to Create Unprecedented Service Offerings<br />
  42. 42. Portfolio of Service Products<br />Cars and trucks<br />Infrastructure Services<br />Portfolio Optimization<br />Recovery Planning<br />Real-Time Routing<br />Locomotives<br />Local Decisioning<br />Planning Optimization<br />Create value through modeling, simulation and optimization<br />
  43. 43. Accurate, timely shipment - Not a NEW problem<br />Letter of complaint regarding improper grade of copper shipped via Gulf Logistics Company: 1750 B.C.<br />Letter is certified with personal seal of witness (Shamash-Ilwir, son of Lalum)<br />Source: British Museum, London<br />
  44. 44. GE Wind <br />Clean sustainable electrical networks being built<br />
  45. 45. Real-time Location<br />Timely Alerts<br />Know where the assets are<br />Know how they are used<br />
  46. 46. The World Needs Transparent Logistics Networks<br />Current Demands- Mobile asset tracking plus RFID Systems<br />Big Box Retail Sector - Wal-Mart, Target 100,000+ SKU’sU.S. DOD - Military FDA - Pharma<br />Food Scares- Salad, Spinach, Ground Meat, Tomatoes, EggsHealth Risks- Bird Flu, Mad Cow, Heparin, Milk, Pet Food<br />“Who steals my purse, steals trash, but he that filches from me my good name robs me of that which not enriches him and makes me poor indeed.”<br /> William Shakespeare<br />Need Farm-to-Fork transparency!<br />Must Soon Label and Track Trillions of Objects<br />
  47. 47. Data creation will accelerate with the proliferation of RFID, M2M interactions, and low cost video capture<br /><ul><li>As intelligent machines begin to converse directly with each other the traditional methods of data storage and management will be overwhelmed.
  48. 48. Near real time decisions will be made at the edge and machine consciousness will be used to help decide what should be remembered and what is best to forget.
  49. 49. The low cost and volume of data outstrips the value of transporting, sorting and storing it.</li></ul>Time-to-value-capture is the new data metric<br />
  50. 50. The Singularity<br />When machine capability exceeds<br /> human cognitive capacity<br />
  51. 51. Computing power and cost will enable human level cognition by 2020(Given the correct architecture)<br />Ray Kurzweil<br />The Singularity<br />is near<br />The $1000 brain by 2020<br />
  52. 52. Better to forget than remember<br /><ul><li>The commoditization of most physical asset classes characterized the late 20th century.
  53. 53. The explosion of digital content in the 21st century will likewise change the perceived value of pure data in all its discrete forms.
  54. 54. Due to speed and cost considerations, fuzzy memories will evolve and prove to be more valuable than exhaustive searches through mountains of details for perfect recall.
  55. 55. A consciousness that blends today's experiences with memories in “brain-space” will be recruited to due likewise “in silico”.</li></ul>Evolution doesn’t select for memory but survival<br /> of the fittest. In an unpredictable networked world <br />conscious decisioning will shine.<br />
  56. 56. Cyberphysical systems and GEInterface Asset ID, tracking technology and Big Data analysis with Business Process Management SystemsTake advantage of the Metcalfe effectCreate a variety of cognitive architectures and tools to create distributed decisioning systems<br />Helping to create an intelligent “Internet of Things”<br />
  57. 57. Networking can make a big difference.<br />A world without networks can be very dark<br />
  58. 58. Learn more!<br />GE Global Research website<br />www.ge.com/research<br />Edison’s Desk – GE’s longest running blog<br />www.edisonsdesk.com<br />Edison’s Desk on Twitter<br />twitter.com/edisonsdesk<br />Youtube account<br />www.youtube.com/grcblog<br />GE’s Genius of the Day<br />www.ge.com/genius<br />We’re on Facebook too!<br />Engage with GE scientists and engineers<br />about innovation and science<br />
  59. 59. Many ways to apply!<br />www.ge.com/research<br />www.gecareers.com<br />@GEresearchJobs<br />www.facebook.com/GEGlobalResearchCareers<br />
  60. 60. Please join us for the rest of the Software Webinar Series<br />Supercomputing for Engineering & Scientific Discovery July 12th at 3:00 p.m. ET<br />Social Media and CollaborationAugust 10th at 3:00 p.m. ET<br />Enabling Distributed Action in Energy and Other Networks August 24th at 3:00 p.m. ET<br />

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