1. Unified Communications In Your
Pocket
Ken Dulaney
Bob Hafner
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4. Vision 2014 - Polling Questions
• Today - What percentage of your buildings are covered by Wi-Fi?
A. Less than 25%
B. 25 – 50%
C. 50 – 75%
D. 75% - 99%
E. 100%
• In 2014 - What percentage of your buildings will be covered by Wi-Fi?
A. Less than 25%
B. 25 – 50%
C. 50 – 75%
D. 75% - 99%
E. 100%
5. Vision 2014 - Polling Questions
• Today - What percentage of the cell phones in your environment are
personally versus business owned (i.e. the phone number is the
property of the employee)
A. Less than 25%
B. 25 – 50%
C. 50 – 75%
D. > 75%
• In 2014 - What percentage of the cell phones in your environment will
be personally versus business owned (i.e. the phone number is the
property of the employee)
A. Less than 25%
B. 25 – 50%
C. 50 – 75%
D. > 75%
6. Unified Communications
IM/Presence Applications
Voice Messaging IM/Presence Applications
Voice Messaging
Conferencing Includes Collaboration,
Includes fixed Includes Conferencing Includes Collaboration,
Includes fixed Includes instant notification and
voice, mobile e-mail, wemail, Includes audio, instant notification and
voice, mobile e-mail, wemail, Includes audio, messaging, applications
voice and voice mail video and Web messaging, applications
voice and voice mail video and Web presence and with integrated
softphone and unified conferencing presence and with integrated
softphone and unified conferencing rich presence communication
clients messaging rich presence communication
clients messaging aggregation functions
aggregation functions
Clients
Clients
Includes thick clients, thin Web clients,
Includes thick clients, thin Web clients,
hard clients and mobile clients
hard clients and mobile clients
Mobility is a necessary capability of all UC components
7. Key Issues
• What will justify UC’s move into smartphones and
where will it fit within the eventual UCC
environment?
• How will UC enable mobility?
• What vendor selection scenarios will be most
viable for enterprises?
8. The Way We Work Is Changing
The Desk Worker
• The primary voice
communications for 100+ years
• Phone number = location,
corporate owned
• Enterprise PBX connected —
voice mail, conferencing and
many other features
• Drivers = cost, quality, reliability
and functionality
• e-mail, IM
• $ Tomorrow's Worker
Today's Needs • Single connection point for
• Semimobile wired and wireless
• Drivers — mobility, • Phone number = person,
cost-effective, corporate owned
functionality • Enterprise PBX functionality
The Mobile Worker – voice mail, conferencing
and many other features
• Mobile voice communications
• 1 voice mail, 1 phone
• Phone number = person, number
generally employee owned
• Wired/wireless e-mail, IM
• PSTN connected — separate
voice mail and different pay-for- • $$$-$$$$
use features
• Wireless E-mail
• Driver = Mobility Driver = Mobility ahead of cost
• $$
9. Moving to One Business Number
Who owns the
customer?
International
organizations spending
half their mobile costs
on international dialing
555-555-5555
Infrastructure Added Deskphone Key Features Added Mobile Features
On premises Extension dialing Location
Off premises Call transfer Directory query
Enterprise conference
Do not disturb
10. UC Gives You New Options: Build a
Communications Requirements Matrix
Categorize users, then build a Solution Alternatives
solution set for each category Wired Messaging
For example — An executive, >50% • Desk phone • Voice mail
away from desk and <20% away from • Softphone • Unified messaging
office, may require a desk phone,
Wireless • E-mail
BlackBerry, unified messaging,
wireless e-mail, one-number service • Cellular phone • Wireless e-mail
and audioconferencing • BlackBerry/ • Instant messaging
smartphone Intelligent Assistant
Employee Categories • Wi-Fi phone • Calendaring
Class of Employee Time Away From Desk • Wi-Fi/cellular • One-number
• Executive • <20% of the time phone service
• Collaborative worker • 20% to 50% of the time • Group voice • Presence
• Contributing worker • >50% of the time • Push to talk Conferencing
• Mobile professional Time Away from Office • Two-way radio • Audioconferencing
- Alerts, message, • <20% of the time • Videoconferencing
forms, knowledge, or
power • 20% to 50% of the time • Web conferencing
• Teleworker • >50% of the time
11. The Impact on Mobility: UC Functionality
Vs. Devices
Voice Video Web
Voice IM E-Mail
Conference Conference Conference
Desktop PC
Laptop
IP Screen Phone
Desk Phone
Smart Cell Phone
Feature Cell Phone
Basic Cell Phone
= No Capability = High Capability
12. Is Your Cell Phone Already a Flexible UC
Client Portal? Yes!
Partial Feature Set
• Corporate phone: audio and video • Soft client makes cell phone a PBX device
• Click to call • Graphic/soft key interface to PBX features
• Vendor-specific requirements: handset and IP-PBX
• IM
• E-mail
• Conferencing: audio, video, Web
• Keypad dialer
• Presence
•
•
Preferred contact method
Contacts + =
• Corporate directory search
• Call history
• Voice messages
• File transfer
• Whiteboard sharing
Good Close to Not Ready
• Preferences to Go Yet
Ready
13. Evolution of Mobility in Enterprise Voice
Communications
Enterprise Single-Mode Wireless
Voice IP Everywhere Cellular
PSTN
AP
IP Phone
PSTN
PSTN
Cellular
X
Everywhere
Ethernet Ce
llu
Mobility
Switch In lar Software Softphone
IP-PBX B u an
PBX ild d W
In B
in i-
Dual-Mode Wireless
Wi- ding
g Fi
uil
Fi
Cellular
Wi-Fi Everywhere
PSTN
PSTN AP
X Wi-Fi
Phone
Dual-
IP-PBX X Mode
Phone
IP-PBX Softphone
14. Vision 2014 - Polling Questions
• What would be the primary driver to move/allow in-building cellular to
move to WiFi?
A. Cost Savings
B. To address poor in-building cellular coverage
C. Natural evolution of the network
• Do you consider personal cell phone numbers listed on business
cards to be a threat to ownership of the customer relationship?
A. Yes
B. No
15. Vision 2014 - Polling Questions
• Today, what percentage of your knowledge worker use a smartphone instead
of a deskphone when they are in the office?
A. Less than 25%
B. 25 – 50%
C. 50 – 75%
D. >75%
• In 2014, what percentage of your knowledge worker will use a smartphone
instead of a deskphone?
A. Less than 25%
B. 25 – 50%
C. 50 – 75%
D. >75%
16. In Gartner’s 2009 Top Predicts Report …
By YE13, 40% of knowledge
workers worldwide will have
abandoned or removed their
desk phones.
20. RIM MVS vs. Agito Networks on
Cisco UCS 7.0 Using BlackBerry Handset
RIM MVS Agito Networks
• Cellular only • Voice over Wi-Fi and
• Requires BES MVS cellular
support added • Single extension for desk
• Only BlackBerry and mobile phone
supported • Expands to other phones
• Can select personal or • Policy engine can
business line at call time; perform more
only white or black list sophisticated
splits business/personal split;
routing policies
21. Business Imperative Action Plan
Tomorrow:
Build a plan for UC and mobility. Understand who needs it (first) and how it will evolve
in your enterprise.
Identify which communication and mobility functions are most used today.
Look for patterns, trends, and obvious needs.
Within 12 Months:
Create an inter-department team (technical & business) to define a UC and mobility
road map. Create a UC and Mobility center of excellence (CoE).
Develop business plans for evaluation, deployment and resource priorities.
Develop a next generation voice and communications architecture.
Start to build a business case based more on enabling mobility and UC than on
reduced costs.
Choose a small segment of users to adopt UC and mobility capabilities first; begin
with pilot programs.
During the Next Three to Five Years:
Use refresh cycles to prepare for "Your Enterprise Specific UC Environment."
Anticipate UC and mobility products; expect more mature products in the
next few years.
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