Facebook F8 Seoul         charsyam@naver.com
What     isFacebook F8
Facebook F8        Facebook        Developer       Conference
행사 목적
행사 목적  페이스북 플랫폼을 이  용한 개발 활성화!
행사 목적  Open Graph 소개
Open Graph
WHY?Open Graph
BeforeAll is Same!!!
BeforeAll is Same!!!Focus on Data!
Before        All is Same!!!        Focus on Data!I Need ??? Data(Direct Question)
Before        All is Same!!!        Focus on Data!I Need ??? Data(Direct Question)  I already Know What I want
Newsfeed & Social MediaNot Direct Question!  What did you do yesterday?                  I Listened to Music!
Facebook
Facebook     Login
ExampleFacebook Photo
Before
BeforeThey Focus on  Function
Before    They Focus on      FunctionFilter1   Filter2   Like PhotoShop
Facebook           Focus on            SharingOnly Tag       Relationship
ExampleSocial Games
Before
BeforeThey Focus onGraphic/SOUND
Facebook    Focus onUser Interaction      Relationship
Zynga    A day
Zynga  Developed
Open Graph    1. Your Actions    2. Frictionless       Sharing    3. Single API
Open Graph    Your Actions Verb        Object
Open Graph      Your Actions  Verb       Object Listen       Music
Open Graph      Your Actions  Verb       Object Listen       Music Read         Book
DefineVerbs and Objects
Open Graph    Frictionless Sharing     Update Action
Open Graph         Frictionless Sharing Update Action                  Update Timeline
Open Graph        Single APIPost Once
Open Graph        Single APIPost Once            Update Evey Social Channel
1. User takes an action in the app, such as "cook" a "recipe"2. App calls a Graph API /me/action:object=Object_URL3. Faceb...
WHY?Open Graph
Facebook   wantsUsers EveryInformation
It makes PerfectTargeting For Ads
RESOURCEhttp://developers.facebook.com
Thank You!
Facebook f8 seoul
Facebook f8 seoul
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Facebook f8 seoul

  1. 1. Facebook F8 Seoul charsyam@naver.com
  2. 2. What isFacebook F8
  3. 3. Facebook F8 Facebook Developer Conference
  4. 4. 행사 목적
  5. 5. 행사 목적 페이스북 플랫폼을 이 용한 개발 활성화!
  6. 6. 행사 목적 Open Graph 소개
  7. 7. Open Graph
  8. 8. WHY?Open Graph
  9. 9. BeforeAll is Same!!!
  10. 10. BeforeAll is Same!!!Focus on Data!
  11. 11. Before All is Same!!! Focus on Data!I Need ??? Data(Direct Question)
  12. 12. Before All is Same!!! Focus on Data!I Need ??? Data(Direct Question) I already Know What I want
  13. 13. Newsfeed & Social MediaNot Direct Question! What did you do yesterday? I Listened to Music!
  14. 14. Facebook
  15. 15. Facebook Login
  16. 16. ExampleFacebook Photo
  17. 17. Before
  18. 18. BeforeThey Focus on Function
  19. 19. Before They Focus on FunctionFilter1 Filter2 Like PhotoShop
  20. 20. Facebook Focus on SharingOnly Tag Relationship
  21. 21. ExampleSocial Games
  22. 22. Before
  23. 23. BeforeThey Focus onGraphic/SOUND
  24. 24. Facebook Focus onUser Interaction Relationship
  25. 25. Zynga A day
  26. 26. Zynga Developed
  27. 27. Open Graph 1. Your Actions 2. Frictionless Sharing 3. Single API
  28. 28. Open Graph Your Actions Verb Object
  29. 29. Open Graph Your Actions Verb Object Listen Music
  30. 30. Open Graph Your Actions Verb Object Listen Music Read Book
  31. 31. DefineVerbs and Objects
  32. 32. Open Graph Frictionless Sharing Update Action
  33. 33. Open Graph Frictionless Sharing Update Action Update Timeline
  34. 34. Open Graph Single APIPost Once
  35. 35. Open Graph Single APIPost Once Update Evey Social Channel
  36. 36. 1. User takes an action in the app, such as "cook" a "recipe"2. App calls a Graph API /me/action:object=Object_URL3. Facebook will crawl the object URL, read its meta tags andconnects the object to the users Graph via the action.
  37. 37. WHY?Open Graph
  38. 38. Facebook wantsUsers EveryInformation
  39. 39. It makes PerfectTargeting For Ads
  40. 40. RESOURCEhttp://developers.facebook.com
  41. 41. Thank You!
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