Question 3 of my evaluation

1. Q3. Institutions

2. My original idea
During my research process I
found Rhinegold Publishing and
thought it would be the perfect
institution for my magazine.

3. Rhinegold Publishing
The publisher Rhinegold Publishing was founded in 1977,
and has been the publisher of some of the largest classical
magazines such as 'Classical Music', 'Opera Now' and 'Choir
and Organ'.
I will/ could use Rhinegold as my publisher, but to be able to
get them as my publisher I will have to do something different,
this is why my magazine will be targeted at a younger
audience. This would mean that it will have more colour and
serif fonts, this would appeal to more people as the style
would appeal to a wider range of my TA.
They also have many events and this would help to publicise
my magazine.

4. I like the idea of tickets as I could have a competition in my
magazine.
They have twitter but not many other apps or social media
contacts and this is a concern as I am targeting an audience that
is digitally active.
My magazine would enable Rhinegold to target a wider market.
They also promote live events which I could advertise on my
front cover or contents page.
It is interesting that they are looking for a wider audience and
new products and this links back to an earlier piece of research I
conducted when they seemed to be targeting two audiences:
“We strive to offer news, reviews, topical columns and opinion
pieces on music and the performing arts that are welcomed by
our readers, respected by the music and performing arts sector,
and valued by our commercial partners.”

5. One concern is that although subscriptions are
available they use less digital technology than I
would have liked. Perhaps this is something else that
might appeal to the institution - they may start to use
more if we can get a younger TA.
They are also a high quality producer and this
appeals to me as i want my magazine to reflect
quality music and maintain some of the conventions
of classical.
In order to address this I could include the following
in my magazine:
Own website
Magazine facebook page
apps
QR codes for adverts

6. Is Rhinegold Publishing still the
one?
I still believe my magazine would be a
refreshing addition to Rhinegold Publishing
as it is aimed at a younger audience than I
believe that of Rhinegold Publishing’s are.
In order to achieve that I used more colour
and serif fonts than any other of Rhinegold
Publishing’s magazine’s usually do. I feel
this appeals to a younger audience as it is
bright and eye-catching.

7. However…
It is still a concern that Rhinegold
Publishing doesn’t use the wide range of
social media like I feel my magazine
needed in order to appeal to my TA.
Even though I’m aiming to help
Rhinegold gain a younger audience, the
older audience might not understand the
format or look of the magazine.