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Understand Your Customers' Social Behaviors

by Partner, Altimeter Group & Author of "Open Leadership" at Altimeter Group on Jan 21, 2010

  • 56,906 views

Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your ...

Introduction to socialgraphics and the Engagement Pyramid, a way to understand your customers in addition to traditional demographics, psychographics, etc. Research forms the foundation for your social strategy. Presented by Charlene Li and Jeremiah Owyang, Altimeter Group, on January 20, 2010. Recording is also available at blog.altimetergroup.com.

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110 of 24 previous next Post a comment

  • Emmadw Emma Duke-Williams, Lecturer at University of Portsmouth When was this first created? Given that the oldest comments seem to be 3 years old, I'm guessing 2010. Has there been an update at all? 9 months ago
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  • familiehardegen Chris E. Hardegen Interesting categories. However, there are some earlier examples of engagement pyramids, e.g. 1990 Gabrial Chanan´s participation pyramid. 10 months ago
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  • rosinalove rosinalove Hi Dear,

    Compliment s of the season !!
    Um, i am miss ROSINA by name, i wish
    to have you as my friend so shall we be good friends ? I want us to base
    on mutual friendship because A 'Hello' today can mean a friendship tomorrow. Friendship is a word, the very sight of which in print makes the heart warm. A stranger is just a friend you haven't met yet; we got to take time to be friendly because it's the road to happiness so reach me at ( rosinaedward11@hotmail.com) i will send you my photo thanks.
    My best regards,
    ROSINA
    1 year ago
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  • a_bray a_bray Excellent! If anybody wants more information, TipTap Lab has a post on this subject as well (mostly targeted to CEOs): http://blog.tiptaplab.com//bid/178257/ 1 year ago
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  • KIRCHNER2010 = Marco Kirchner = at = Marco Kirchner = = ENTREPRENEURS WANTED =

    We Are an International Community of Entrepreneurs Looking for New Leaders to Increase the Synergy of our Qualified Team. Come Join Us, Let’s Do this Together!!

    www.MyEntrepreneurCommunity.com

    <br /><object type="application/x-shockwave-flash" data="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288"><param name="movie" value="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0"></param><embed src="http://www.youtube.com/v/zabgFl4ta5Y?fs=1&amp;hl=en_US&amp;rel=0" width="350" height="288" type="application/x-shockwave-flash"></embed></object>
    3 years ago
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  • Alkimista2012 Alfredo Benitez, Estrategia Creativa y de Posicionamiento at www.alkimia.mx Very good information and analysis about the Socialosphere. Best regards. 3 years ago
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  • k8gris Kate Grey, Marketing Director at Saint Mary's Reno From Gene Goetting. See URL: http://www.altimetergroup.com/2010/01/socialgraphics-webinar-slides-and-recording-now-available.html 3 years ago
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  • TaylorGeorgie TaylorGeorgie Interesting and well made slideshare! Hope to see more soon!

    http://www.homeimprovementhq.net/


    http://www.homeimprovementhq.net/category/lighting/

    3 years ago
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  • vandekooij Bart van de Kooij at Bart van de Kooij Good presentation with practical hand-on-advice. I'm looking for the newest presentation, social media: 'Unleashing the power of conversations to achieve company business objectivest' given on May 27 in Shanghai. Can anyone help me? 3 years ago
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  • algroom72 algroom72 excellent presentation 3 years ago
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Understand Your Customers' Social Behaviors Understand Your Customers' Social Behaviors Presentation Transcript