Understanding Your Content
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Understanding Your Content

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Presented at Adaptive Path's UX Week 2006. Understanding your website content by doing a content analysis.

Presented at Adaptive Path's UX Week 2006. Understanding your website content by doing a content analysis.

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Understanding Your Content Understanding Your Content Presentation Transcript

  • Understanding Your Content By Chiara Fox User Experience Week 2006
  • What Is “Content Analysis”? The process of assessing the nature of the content on a given web site. User Experience Week 2006 2
  • What is content? • Words • Services • Images • Physical items • Video • Signage • Tools or applications User Experience Week 2006 3
  • Content Analysis Is About Patterns User Experience Week 2006 4
  • And Relationships
  • Why Do a Content Analysis? • You have to know what you have before you start doing something with it. • Often done at the beginning of: • A site migration to a new platform or content management system (CMS) • A re-architecture project • The task analysis and mental model process. User Experience Week 2006 6
  • What Are the Parts? • Content analysis involves a series of deliverables. • Content Inventory • Content Audit • Content Map User Experience Week 2006 7
  • Who Should Do the Content Analysis? User Experience Week 2006 8
  • The Content Inventory User Experience Week 2006 9
  • The Content Inventory A content inventory is a detailed, meticulous accounting of all items on the site. User Experience Week 2006 10
  • Data to Capture in a Content Inventory • Content owner • Person responsible for migration/updating page • Freeze status • ROT status • Current location in site • New location in site • New file names/URL changes User Experience Week 2006 11
  • An Example of a Content Inventory User Experience Week 2006 12
  • Another Example of a Content Inventory User Experience Week 2006 13
  • User Experience Week 2006 14
  • What’s the interesting difference? User Experience Week 2006 15
  • Ask yourself... • How is the document used? • What is its purpose? • What expectations will people bring to it? • What can someone do with it? User Experience Week 2006 16
  • You know what you’ll get when you see links to... • • • • • • User Experience Week 2006 17
  • The Content Audit User Experience Week 2006 18
  • How Big of a Sample To Take? Total Minutes for Sampling / 1080 minutes / 3 minutes per item / 3 minutes per item / 2 passes over item / 2 passes over item / total documents = 5200 documents = % of site sampled 3.5% of site It doesn’t take a lot of content to get a feel for what is on the site. User Experience Week 2006 20
  • How to Record Sampled Items • Two methods for capturing the sampled content. User Experience Week 2006 21
  • Example of a Content Audit User Experience Week 2006
  • Example of a Content Audit, II User Experience Week 2006
  • The Content Map User Experience Week 2006 27
  • Map Your Content Audit User Experience Week 2006 28
  • So What Gets Mapped? • Start with the spreadsheet • Not formats (e.g., html, pdf, jpg) • Generalize the pages by identifying the content types (content genres) that you have User Experience Week 2006 29
  • Content Map for Task Analysis User Experience Week 2006 30
  • So, Where Does the Analysis Happen? • We’ve talked a lot about capturing data about a site, and how to record what we’ve found. User Experience Week 2006 33
  • What to Look for During Analysis • Remember, it’s about: Patterns Relationships User Experience Week 2006 34
  • Groupings and Connections • The patterns and relationships will suggest groupings for the different content types. • Broad groupings probably already exist in the current site structure. • Look for a finer level of groupings and connections. User Experience Week 2006 35
  • User Experience Week 2006 36
  • Thank You! Questions? Comments? Chiara Fox: chiara@adaptivepath.com User Experience Week 2006 37