Understanding Your Content

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Presented at Adaptive Path's UX Week 2006. Understanding your website content by doing a content analysis.

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Understanding Your Content

  1. 1. Understanding Your Content By Chiara Fox User Experience Week 2006
  2. 2. What Is “Content Analysis”? The process of assessing the nature of the content on a given web site. User Experience Week 2006 2
  3. 3. What is content? • Words • Services • Images • Physical items • Video • Signage • Tools or applications User Experience Week 2006 3
  4. 4. Content Analysis Is About Patterns User Experience Week 2006 4
  5. 5. And Relationships
  6. 6. Why Do a Content Analysis? • You have to know what you have before you start doing something with it. • Often done at the beginning of: • A site migration to a new platform or content management system (CMS) • A re-architecture project • The task analysis and mental model process. User Experience Week 2006 6
  7. 7. What Are the Parts? • Content analysis involves a series of deliverables. • Content Inventory • Content Audit • Content Map User Experience Week 2006 7
  8. 8. Who Should Do the Content Analysis? User Experience Week 2006 8
  9. 9. The Content Inventory User Experience Week 2006 9
  10. 10. The Content Inventory A content inventory is a detailed, meticulous accounting of all items on the site. User Experience Week 2006 10
  11. 11. Data to Capture in a Content Inventory • Content owner • Person responsible for migration/updating page • Freeze status • ROT status • Current location in site • New location in site • New file names/URL changes User Experience Week 2006 11
  12. 12. An Example of a Content Inventory User Experience Week 2006 12
  13. 13. Another Example of a Content Inventory User Experience Week 2006 13
  14. 14. User Experience Week 2006 14
  15. 15. What’s the interesting difference? User Experience Week 2006 15
  16. 16. Ask yourself... • How is the document used? • What is its purpose? • What expectations will people bring to it? • What can someone do with it? User Experience Week 2006 16
  17. 17. You know what you’ll get when you see links to... • • • • • • User Experience Week 2006 17
  18. 18. The Content Audit User Experience Week 2006 18
  19. 19. How Big of a Sample To Take? Total Minutes for Sampling / 1080 minutes / 3 minutes per item / 3 minutes per item / 2 passes over item / 2 passes over item / total documents = 5200 documents = % of site sampled 3.5% of site It doesn’t take a lot of content to get a feel for what is on the site. User Experience Week 2006 20
  20. 20. How to Record Sampled Items • Two methods for capturing the sampled content. User Experience Week 2006 21
  21. 21. Example of a Content Audit User Experience Week 2006
  22. 22. Example of a Content Audit, II User Experience Week 2006
  23. 23. The Content Map User Experience Week 2006 27
  24. 24. Map Your Content Audit User Experience Week 2006 28
  25. 25. So What Gets Mapped? • Start with the spreadsheet • Not formats (e.g., html, pdf, jpg) • Generalize the pages by identifying the content types (content genres) that you have User Experience Week 2006 29
  26. 26. Content Map for Task Analysis User Experience Week 2006 30
  27. 27. So, Where Does the Analysis Happen? • We’ve talked a lot about capturing data about a site, and how to record what we’ve found. User Experience Week 2006 33
  28. 28. What to Look for During Analysis • Remember, it’s about: Patterns Relationships User Experience Week 2006 34
  29. 29. Groupings and Connections • The patterns and relationships will suggest groupings for the different content types. • Broad groupings probably already exist in the current site structure. • Look for a finer level of groupings and connections. User Experience Week 2006 35
  30. 30. User Experience Week 2006 36
  31. 31. Thank You! Questions? Comments? Chiara Fox: chiara@adaptivepath.com User Experience Week 2006 37
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