KG Tech(the registered SEO company in India), which started as a freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines andsocial medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, ofcourse with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project.For More Information visit: http://www.kgtech.in/. call us: +917845920090 , +914424350693

1. Search Engines
&
Search Engine Optimization (SEO)
Presentation by
Celina jonesi
SEO Company in India- KG Tech

2. What is Search Engine Optimization?
• SEO is short for search engine optimisation. As the
term implies, Seo india is all about optimizing a
website to gain maximum visibility within the search
engine results.
• SEO takes time and effort. Do not be fooled by e-
mails turning up unannounced in your inbox,
promising instant SEO results.

3. SEO
• Once you have realised the need for decent SEO on your website
you should approach the issue seriously. We see many clients who
have dabbled with SEO, maybe using information they have
gleamed from YouTube and other sources but the trouble is a lot of
information on YouTube is either completely wrong or out of date
and some of the advice can actually harm the position of your
website within the search engines .
• Increasingly people use Google to search for products or services
rather than traditional sources such as Yellow Pages local seo. I
cannot even remember the last time I looked at Yellow Pages. So if
you want to get more customers the obvious way to do it is by
getting your website found easily in Google.

4. Overview: Search Engine Optimization
Search engine optimization (SEO) is the process of improving the
volume and quality of traffic to a web site from search engines via
"natural" ("organic" or "algorithmic") search results.
SEO helps to ensure that a site is accessible to a search engine and
improves the chances that the site will be found by the search
engine.
It is the process of choosing targeted keyword phrases related to a
site, and ensuring that the site places well when those keyword
phrases are part of a Web search.
The practice of designing web pages so that they rank as high as
possible in search results from search engines.
SEO helps to ensure that a site is accessible to a search engine and
improves the chances that the site will be found by the search
engine.

5. Goals: Search Engine Optimization
•Achieving a high ranking on the search engines
•Boost sales / Increase your return on investment
•Improve your competitive edge
•Expand customer base and target audience
•Growth in site traffic

6. SEO and ROI (Return on Investment)
• In terms of the return on investment, search engine optimisation
offers fantastic returns. If you simply place a large advert in say
Yellow Pages it will sit there for a year but once printed you
cannot change it to meet changing circumstances and you cannot
improve it. The great thing about search engine optimisation is that
you should always be thinking about tweaking the focus of the
optimisation so you get exactly the results you require.
• The cost of search engine optimisation is minimal. The results
however can be a complete game changer for your business.
Obviously no one can guarantee an increase in business as result of
successful search engine optimisation, however it stands to reason
that if you’re easy to find on Google and people are looking for
your product or service on Google then people are going to try you
rather than your competitors so you have a much better chance of
increasing your levels of business.

7. What is possible with SEO
• It is important to realise the limitations of search engine
optimisation techniques. There are a lot of companies sending
out spam emails which you will probably have received
offering to get you onto the first page of Google by this time
next week. This is patiently rubbish. Good SEO takes effort
and good SEO takes time. The timescale for seeing benefits
from careful search engine optimisation of your website is
weeks and months rather than days.

8. PROCESS: Search Engine Optimization
Off Page small business seo are the best way to get more website
traffic. Off page factors include relevant back links to the website,
as well as anchor text. Back links are very important for Google
for generating traffic to the website
On-Page factors are related directly to the content and structure of
the website. On-page optimization involves modifying keyword
frequency in the URL, Optimizing Title, Headings, Hypertext
Links and Body text.

9. Onsite and offsite SEO
• When you are optimizing your website for search engine
visibility there are two distinct aspects to the optimization.
On-site optimization refers to any changes that you make to the
actual content of the website. This on-site optimization may
relate to the text that your visitors can see when they visit your
website or it may relate to the code behind the website that the
search engine will see, but that your visitors will not
necessarily view.
• For instance, as we will see elsewhere, within the ‘head’
section of the HTML code for each page of the website, you
may optimise the title, description and keywords. There are
also many other on-site optimisation opportunities, such as
using header tags and alt tags.In many ways the most
important part of on-site optimisation is to make sure that all
your keyword phrases are displayed within the body text of
the page.

10. Offsite search engine optimization consists of numerous
activities, such as requesting links from other websites to your
website. In addition this now includes activities ranging from
posting videos on YouTube through to setting up Facebook
and Twitter accounts.
• The single most important offsite activity is the acquiring of
links from other websites, to your website. Within reason the
more of these the better. However it is also important that
these links are high quality links, which means that you should
be linking from related sites and also sites that host quality
information and that are highly rated by Google. Links from
sites with a high Google PageRank are much more valuable
than links from website pages that have a low PageRank value.

11. Different search engines
• There are many different search engines available today the most
famous of which is Google. Other examples include Bing from
Microsoft and Yahoo. It is important that if you are promoting a
website you make sure that each individual search engine is aware of
your particular website. The easiest way to do this is to search each
search engine using your company name and see if you can find the
website.
• Alternatively many search engines will allow you to examine the
search engine to see if a particular website is listed by that search
engine. You may well have received spam emails offering to submit
your website to thousands of search engines but in reality there are
only a handful of search engines that actually matter.
• Do not be seduced by the idea that for a one-off cost will get your
website listed with thousands of search engines and all of a sudden
you will start getting lots more visitors to your website.

12. Organic vs. paid search results
• When Google displays the search results, you will normally
see what are called ‘paid for’ results displayed at the top of the
page and sometimes down the side of the page. The ‘paid for’
results section is normally lightly shaded and is frequently
labelled as ‘sponsored’ links or advertisements.
• If you want your company to be displayed within the ‘paid
for’ results section, then you need to register with Google, and
take part in a global auction. This global auction will
determine which company is displayed at the top of the paid
for results, and which companies are displayed further down
the list. The more you bid, the more likely that you will be
displayed at the top of the paid for results section.

13. Using the paid for results service from Google can be attractive
to new companies that have not yet fully developed their
website, but nevertheless need to attract business via the
search engine results.You should read all the available
information from Google, prior to entering into their paid for
service and you should know how to cap expenditure within a
certain time period. Also be aware that this form of advertising
can be very expensive, but on the other hand, if you are getting
results it may well be worth the expense.
Organic vs. paid search results

14. The organic results, also referred to as natural results,
are displayed beneath the paid for results. There is no
charge for having your web pages displayed within
the organic results section. The order in which web
pages are displayed within the organic section is
determined by a series of complex algorithms used by
Google to rank websites.Search engine optimisation
is all about getting your website to be displayed as
high as possible within the organic results section of
the search engine results.
Organic vs. paid search results

15. Page Rank
The Google search engine gives each website page a PageRank
number. This PageRank number is essentially an indication
that Google assigns to the value of a particular web page. The
PageRank numbering system ranges from 0 at the bottom to
10 at the top, and it is important to realise that this is a non-
linear scale.You will find that many website pages have a
PageRank of zero which could indicate either that Google has
yet to discovery and rank this page or it could indicate that the
particular page has been penalised by Google for attempting to
spam the search engines, and has been de-listed by the search
engine.

16. Page Rank
You should endeavour to achieve the highest possible PageRank
for your homepage and other important pages within your
website.The PageRank that is publicly displayed within the
Google toolbar is only updated periodically, typically every
few months. This means that if you are engaged in intensive
SEO work on a website you cannot expect to see the
PageRank move up overnight.Sometimes you may find a web
page with a low PageRank displayed towards the top of the
search engine results. This may mean that competing pages
simply have an even lower PageRank. It can also mean that
other factors are affecting the listing of the page within the
search engine results, apart from simply the PageRank itself.

17. SEO Company in India- KG Tech
• KG Tech(the registered SEO company in India), which started as a
freelancing services to help retailers sell products online in 2008,
has grown into a complete digital branding services providing
solutions on SEO, SEM, SMO & related business requirements. It
was not a plan, but consistent growth of search engines and social
medias, launch of new marketing platforms every year or two, shift
of customer base to online and growing demands of businesses to
create a reputable brand online has all brought us to where we are
today, ofcourse with our efforts and the trust that our customers
have on us. We are extremely client-friendly company working on
customized solutions for every project. For More Information visit:
SEO Company in India call us: +917845920090 , +914424350693

18. QUESTIONS