Cassi Winslow-Edmonson
Assistant Director
Indiana University- Career Development Center
A B C D E
Understand the survey design process
Write survey questions and responses
guided by social science best practices
A B C ...
What are you trying to measure or learn
from your students?
KEY: Start broad and then go into specifics
Refer to handou...
Establish a timeline – see handout
Know your budget
Decide on a survey collection method
Create a back up plan
A B C D...
Recommendation 1: Keep it simple and
specific.
Get readability scores from Microsoft Word
http://office.microsoft.com/en-...
Recommendation 1: Keep it simple and
specific.
ACTIVITY
How many career courses have you taken?
A B C D E
Recommendation 2: Work from easy to
hard
 The first question should relate to the topic
and be easy to answer.
A B C D E
Recommendation 2: Work from easy to hard
Potential first question:
What is your plan following graduation? I am ….
A. Seek...
Recommendation 3: Put important
questions towards the beginning
 Survey fatigue is a common issue
Questions of fact vs. ...
Recommendation 4: Be engaging
Add some personality throughout the
survey, ie: “Thanks for sticking with us” or
“Only thre...
Recommendation 5: Place demographic
questions at the end
Ease students in and ease them out
A B C D E
Recommendation 6: Avoid double barreled
questions and responses.
When students can’t answer the question,
they will most ...
Recommendation 6: Avoid double barreled
questions and responses.
Sample Question:
How would you rate your advising session...
Recommendation 7: Borrow questions.
 Compare findings
 Make them work for your students
A B C D E
Recommendation 8: Don’t make response
lists too long.
 Students lose interest
 Think about phone administration
A B C D E
Recommendation 9: Create a logical flow
 Computer logic?
 Refer to your survey plan
 General to broad
A B C D E
Recommendation 10: Using “other” or
“prefer not to disclose”
 Open vs. Closed Questions
 How much time do you have to co...
Recommendation 4: Using “Other” or “Prefer not to
disclose”
What will your annual salary range be in US dollars?
 Below $...
 Check your survey with your students (3-
10 if possible)
 Proximity to the project issues
 Don’t marry your work of ar...
 Things to cover:
• Thank you
• Introduce your office
• Explain the purpose of the survey and how you
will use the inform...
 Administer
 Prepare for follow up
 Have a back up plan
A B C D E
 Excel
 SPSS
A B C D E
For any questions, feel free to
email me at
cmwinslo@indiana.edu
A B C D E
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Handcrafting the Senior Survey

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Handcrafting the Senior Survey

  1. 1. Cassi Winslow-Edmonson Assistant Director Indiana University- Career Development Center A B C D E
  2. 2. Understand the survey design process Write survey questions and responses guided by social science best practices A B C D E
  3. 3. What are you trying to measure or learn from your students? KEY: Start broad and then go into specifics Refer to handout: Sample Plan A B C D E
  4. 4. Establish a timeline – see handout Know your budget Decide on a survey collection method Create a back up plan A B C D E
  5. 5. Recommendation 1: Keep it simple and specific. Get readability scores from Microsoft Word http://office.microsoft.com/en-us/word-help/test-your- document-s-readability-HP010354286.aspx  Add summary judgments, specific times, measurements A B C D E
  6. 6. Recommendation 1: Keep it simple and specific. ACTIVITY How many career courses have you taken? A B C D E
  7. 7. Recommendation 2: Work from easy to hard  The first question should relate to the topic and be easy to answer. A B C D E
  8. 8. Recommendation 2: Work from easy to hard Potential first question: What is your plan following graduation? I am …. A. Seeking or have any type of professional employment (part-time, full-time, internship) B. Seeking or have admission for additional education (Master’s, Professional, Ph.D., 2nd Bachelors) C. Not seeking employment or additional education (volunteering, traveling) D. Other A B C D E
  9. 9. Recommendation 3: Put important questions towards the beginning  Survey fatigue is a common issue Questions of fact vs. questions of opinion A B C D E
  10. 10. Recommendation 4: Be engaging Add some personality throughout the survey, ie: “Thanks for sticking with us” or “Only three more questions” Add an interesting fact from last year’s data A B C D E
  11. 11. Recommendation 5: Place demographic questions at the end Ease students in and ease them out A B C D E
  12. 12. Recommendation 6: Avoid double barreled questions and responses. When students can’t answer the question, they will most likely quit. Your data will not be accurate A B C D E
  13. 13. Recommendation 6: Avoid double barreled questions and responses. Sample Question: How would you rate your advising session and career advisor? A B C D E
  14. 14. Recommendation 7: Borrow questions.  Compare findings  Make them work for your students A B C D E
  15. 15. Recommendation 8: Don’t make response lists too long.  Students lose interest  Think about phone administration A B C D E
  16. 16. Recommendation 9: Create a logical flow  Computer logic?  Refer to your survey plan  General to broad A B C D E
  17. 17. Recommendation 10: Using “other” or “prefer not to disclose”  Open vs. Closed Questions  How much time do you have to commit?  10% rule  Sensitive Questions A B C D E
  18. 18. Recommendation 4: Using “Other” or “Prefer not to disclose” What will your annual salary range be in US dollars?  Below $16,000  $16,000 - $20,999  $21,000 - $25,999  $26,000 - $30,999  $31,000 - $35,999  $36,000 - $40,999  $41,000 - $45,999  $46,000 - $50,999  $51,000 - $60,999  $61,000 - $65,999  $66,000 - $70,999  $71,000 - $75,999  $76,000 - $80,999  $81,000 - $85,999  $86,000 - $90,999  $91,000 - $95,999  $96,000 - $100,999  More Than $101,000 A B C D E
  19. 19.  Check your survey with your students (3- 10 if possible)  Proximity to the project issues  Don’t marry your work of art A B C D E
  20. 20.  Things to cover: • Thank you • Introduce your office • Explain the purpose of the survey and how you will use the information • Confidentiality information • Estimate of how long it will take • Incentive information A B C D E
  21. 21.  Administer  Prepare for follow up  Have a back up plan A B C D E
  22. 22.  Excel  SPSS A B C D E
  23. 23. For any questions, feel free to email me at cmwinslo@indiana.edu A B C D E
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