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Stories from across the pond how uk career services collect and use destinations data

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Stories from across the pond how uk career services collect and use destinations data

  1. 1. Stories from across the pond: How UK Career Services collect and use destinations data Lucy Hawkins, Careers Adviser University of Oxford
  2. 2. Learning objectives • Knowledge of processes used for collecting UK destinations data • Knowledge of UK best practice in presenting and using destinations data • Awareness of issues faced by UK relating to destinations data • Confidence in interpreting further UK resources
  3. 3. Background University of Oxford Careers Service Founded 1892 ~21,000 students 12 Careers Advisers
  4. 4. Our Career Center
  5. 5. Our Career Center
  6. 6. Some UK parameters • • • • HEI = Higher Education Institution ‘Postgraduate (PG) student’ = ‘Graduate student’ Completed Bachelors = ‘graduate’ Average graduate starting salary (pre tax) – Oxford - £25,000 (~$39,000) – UK - £21,000 (~$32,000)
  7. 7. Our website
  8. 8. Our destinations data
  9. 9. What destinations data do we have... ... And how do we collect it?
  10. 10. DLHE Every UK HEI 2 graduation groups One ‘test date’ for each ~6 mo. after Target response rates: – 80% UK – 50% EU –40% Int’l*
  11. 11. DLHE UK Government Universities collection by set up designs analyses publishes
  12. 12. Collection Telephone Postal survey Email survey link Cost Time (c.Nov –> Feb)
  13. 13. Collection methods In-house • Student phone banks • ‘DLHE Coordinator’ role, integration year-round • Valuable experience for students • Less efficient, more accurate? Outsourced • No capacity issues • Removal of noncompletion risk • Independent • Economies of scale Both cost ~$55000 for a leaving class of ~ 9,000
  14. 14. DLHE pros and cons • Easy comparisons between universities • Fantastic information for students/alumni • Great source of alumni contributors • Allows for targeted follow up with unemployed group • Great to use with employers • ‘Graduate jobs’ definition • Misleading %s for small courses • Over-emphasises ‘6 months out’ • Uneditable content • Classification issues
  15. 15. How is destinations data published? ... And what’s university best practice?
  16. 16. Directly published on... • • • • HESA site HESA app Unistats Course pages
  17. 17. Indirectly published...
  18. 18. Career Centers • No obligation to publish their destinations data • But good practice to do so, and helpful for guidance encounters...
  19. 19. Best practice
  20. 20. Oxford: Tableau Reader See the live tables at http://bit.ly/OxDLHE
  21. 21. How is destinations data used? ... By the career center?
  22. 22. Labour market information Reclassification by hand!
  23. 23. Identifying trends • • • • Salary Gender Field Study
  24. 24. Alumni engagement • • • • Sourcing panel speakers Inviting alumni to become career mentors Assessing alumni career needs Unemployment follow up
  25. 25. The future?
  26. 26. Questions Lucy Hawkins Careers Adviser @CareersLucy www.linkedin.com/in/lucyhawkins www.careerslucy.wordpress.com

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