Power of Web 2.0

1. Enterprise 2.0Enterprise 2.0
Christopher C. Crummey | WW Lotus Executive & Lead Lotus Evangelist

2. © 2009 IBM Corporation
Web 2.0 Strategy
TechnologyTechnology
Web 2.0Web 2.0
SitesSites
TechniquesTechniques
““Services”Services”
RSSRSS
AJAXAJAX
AtomAtom
XMLXMLRESTREST
PHPPHP FlexFlex
MashupsMashups
TaggingTagging
Tag CloudsTag Clouds
FolksonomyFolksonomy
BloggingBlogging
wikiswikis
MicroformatsMicroformatsSemantic TaggingSemantic Tagging

3. © 2009 IBM Corporation
50 Million User Adoption

4. © 2009 IBM Corporation
Facebook was its own Country

5. © 2009 IBM Corporation
It is growing… 500,000,000

6. © 2009 IBM Corporation
Boston College

7. © 2009 IBM Corporation

8. © 2009 IBM Corporation

9. © 2009 IBM Corporation

10. © 2009 IBM Corporation
Power of Social Media
Ashton Kutcher + Ellen DeGeneres have more followers
on Twitter than population of Ireland + Norway + Panama
80% of Twitter is from mobile devices
Youtube = 2nd
largest search engine
25% of Search results for the World’s Top 20 largest
Brands are links to “User Created Content”

11. © 2009 IBM Corporation11
On a smarter planet, people are transforming the way
they interact
A social transformation is taking place in how people interact and how
relationships form and develop, and this is changing the way we work and
the way we engage with our customers.

12. © 2009 IBM Corporation
“Regardless of your
business size, IBM’s
big move into Social
software should be a
clear indication that
every business needs
a broad-reaching
social strategy not just
a Facebook Fan
page.”

13. © 2009 IBM Corporation
13
Collaboration Web 2.0 Principles

14. © 2009 IBM Corporation
Wisdom of the Crowds
http://www.flickr.com/photos/kewlio/102295714/

15. © 2009 IBM Corporation
How many people bought a electronic
device for Christmas?

16. © 2009 IBM Corporation

17. © 2009 IBM Corporation
IBM Lotus Software

18. © 2009 IBM Corporation
Sharing & Collaboration - Organically
http://www.flickr.com/photos/monas_fotoalbum/214995019/

19. © 2009 IBM Corporation

20. © 2009 IBM Corporation

21. © 2009 IBM Corporation
End User Created Content
http://www.flickr.com/photos/bluemarla/229631339/

22. © 2009 IBM Corporation
Consumer driven content
vs.
vs.

23. © 2009 IBM Corporation
Folksonomy vs. Taxonomy

24. © 2009 IBM Corporation
Folksonomy vs Taxonomy

25. © 2009 IBM Corporation
Smarter Way to Collaborate
 Web 2.0 provides
a “Smarter” way to
work
 Competitive
Advantage vs MS
Document centric
model
 Lotus Connections
provides
“Activities” and
Social
Collaboration tools
Chris Rasmussen at US National Geospatial Intelligence Agency.

26. © 2009 IBM Corporation

27. © 2009 IBM Corporation
Collaboration is Generational

28. © 2009 IBM Corporation
Cultural Shift – Self Help – Why do people share?
http://www.flickr.com/photos/jwlphotography/2186365129/
How to make
a mess and
blame it on
your sister for
Dummies
Avoiding
Blame for
Dummies

29. © 2009 IBM Corporation

30. © 2009 IBM Corporation
1. IBM supports open dialogue and the exchange of ideas.
2. Know the IBM Business Conduct Guidelines
3. Be who you are.
4. Be thoughtful about how you present yourself in online social
networks.
5. Speak in the first person.
6. Use a disclaimer.
7. Managers and executives take note
8. Respect copyright and fair use laws.
9. Protecting confidential and proprietary information
10. IBM's business performance.
11. Protect IBM's clients, business partners and suppliers.
12. Respect your audience and your coworkers.
13. Add value.
14. Don't pick fights.
15. Be the first to respond to your own mistakes.
16. Use your best judgment.
17. Don't forget your day job.