High level overview of the skills you need in team members AND in our company in order to have a successful Social Media team. Given at this years Ragan Communications Social Media Summit on February 15, 2011.

1. C.C. Chapman February 15, 2011 #RaganSM How to Build a Passionate Social Media Team

4. WHAT YOU MUST REALIZE

5. No Magic Solutions

6. Speed Isn’t Everything

7. TEAM MEMBER SKILLS

8. Listening

9. Business Know How

10. Comfortable With Numbers

11. Ability to Make Friends

12. Solid Writing & Communication Skills

13. COMPANY REMINDERS

14. More Support = More Success

15. Speak Human

16. Integrate, Don’t Separate

17. Empower Them To Make Decisions

18. Don’t Be This Guy

19. Don’t Be This Guy Let Them Be SOCIAL

20. KEYS TO SUCCESS

21. Determine WHY Up Front

22. How Will You Measure

23. Stoke the Campfire Budget Appropriately

24. Let Them Talk

25. Stoke the Campfire

27. HAVE FUN!

28. [email_address] @CC_CHAPMAN