The statistics are showing a clear trend toward Session Initiation Protocol (SIP) trunking adoption in lieu older Public Switched Telephone Networking (PSTN) technology. And the reasons are vast. Read on for how VARs and MSPs can help enterprise businesses take advantage of mobility, scalability and so much more. Then, learn how channel partners can boost SIP benefits through resources and enterprise solutions from Spectrum Business.

1. enterprise.spectrum.com | 855.214.1641
With Public Switched Telephone Networking (PSTN)
approaching the end of its life cycle, enterprises
are already looking to adopt new technological
solutions to meet their network needs. While
Session Initiation Protocol (SIP) trunking has been
around for a while, it is poised to fill the void left by
the decline in PSTN technology, thanks to the many
benefits it offers businesses.
Here are some recent figures that show a sharp rise
in SIP trunking growth rates:
• 69% of enterprise IT team leaders have adopted
SIP trunking solutions
• 80% report that their voice traffic is properly
distributed and prioritized
• 96% say they are satisfied with the audio quality
delivered by SIP trunking solutions
Support Of Hybrid Environments
SIP trunking is an ideal solution for businesses with
locations spread across a wide geographic area, as
it supports many different private branch exchange
(PBX) forms while building a standardized base that
is the same company-wide.
Mobility
Mobility has emerged as a major factor in the
contemporary enterprise environment, and SIP
trunking leverages fixed mobile convergence
(FMC) technologies to enhance the productivity
of end users.
Scalability And Flexibility
Scalability and flexibility are key considerations
for businesses of all types, but they are especially
important to enterprises with strong growth rates,
and to those that are diversifying their operations
into new areas. More than any other available
technology, SIP trunking excels at boosting its
capacity to meet changing requirements.
Scalability plays the other way, too. Businesses
that have reduced needs can use SIP trunking
technologies to scale back their capacities to
prevent redundancy and support the efficient
allocation of company resources.
Disaster Recovery
SIP trunking makes it very easy to reroute
incoming calls from one location to another. Thus,
WHY ENTERPRISES
NEED SIP TRUNKING

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if one business location is interrupted due to
an unforeseen event, it is easy for staff in other
locations to step in and keep operations moving.
Cost Savings
Compared to ISDN technologies, SIP trunking is
more cost-effective. Cost savings are most apparent
in large enterprises that can simply add SIP trunking
technologies to their existing VDN networks.
Spectrum Business offers a wide range of resources
and enterprise solutions to VARs and MSPs looking
to add SIP trunking to their portfolios. To learn more,
please visit Spectrum Business today.